"1 aaker s brand equity model" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 46 of 50 - About 500 Essays
  • Powerful Essays

    Bravissimo: A Brand

    • 2725 Words
    • 11 Pages

    Sector:  Retail Definition:  Multi Channel Retailer Founded:  1995 Staff:  651 Average Age:  26 Male/ Female:  5% / 95% Earning £35‚000+:  6% AWARDS Cosmopolitan ’s Woman Achiever Award Entrepreneur of the Year Best Lingerie Retailer Award 2000-2011’ BRRAVISSIMO- A BRAND Bravissimo is a British retailer specialising in lingerie‚ swimwear‚ clothing‚ nightwear and bras for bigger breasted women of cup sizes D to KK. Catering for women who are usually called curvy

    Premium Retailing Brassiere Lingerie

    • 2725 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    SUMMARY OF THE FACTS * The donor‚ Mr Chet died recently‚ and left directions in his Will to his executors relating to a couple of gifts. * This hearing relates to the execution of the will which have been causing difficulties. * The Executors have adopted a neutral stance between the competing claims‚ and with the Court’s permission have merely undertaken to abide by the Court’s eventual decision: as such they will not be represented in this hearing. * Clause 6: My trustees

    Premium Legal terms Trust law Property law

    • 1749 Words
    • 7 Pages
    Good Essays
  • Better Essays

    Bel Brand

    • 1523 Words
    • 7 Pages

    Group Centralizes Its Supply Chain Processes and Brings Its Innovative Cheese Brands to a Global Audience B el Group was established in 1865 in a mountainous region of France called Jura. Cheese maker Léon Bel discovered that‚ by melting whole cheese with butter‚ he could create processed cheese with a much longer shelf life. He decided to call his new product La Vache Qui Rit‚ or The Laughing Cow — and a global brand was launched. Over the years‚ Bel Group gained great popularity in the European

    Premium Supply chain management

    • 1523 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Brand Recognition

    • 1395 Words
    • 6 Pages

    SUBJECT : How to Improve Brand Recognition in Television Commercials   Introduction: The television commercials in India have continued to have a huge variety inthem. They were funny‚ witty‚ emotional‚ inspirational‚ with good music and sound and someeven managed to strike a chord in everyones hearts. Many lasted for a longer period‚somecame and went quickly‚ and some didnt even last even for a couple of weeks. TelevisionCommercials(TVC) are perhaps one of the best tools for creating awareness

    Premium Advertising Brand Graphic design

    • 1395 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Brand Loyalty

    • 573 Words
    • 3 Pages

    Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Shoemaker‚ S. & Lewis‚ R.

    Premium Marketing Service Service system

    • 573 Words
    • 3 Pages
    Best Essays
  • Better Essays

    Hostess Brands

    • 1841 Words
    • 8 Pages

    existence now beginning to fade? Investing.businessweek.com (2013) claims that “The Company was formerly known as Interstate Bakeries Corporation and changed its name to Hostess Brands‚ Inc. in November 2009. Hostess Brands‚ Inc. was founded in 1930 and is based in Irving‚ Texas. As of January 11‚ 2012‚ Hostess Brands‚ Inc. is in reorganization.” What is the cause of this crisis? How can such a favored treat fail? Well‚ it is not the treat that failed to succeed‚ but the workers and management

    Premium Marketing Collective bargaining Trade union

    • 1841 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Brand and Pepsi

    • 3323 Words
    • 14 Pages

    11 7.0 Post Purchase Evaluation 12 8.0 Conclusion 12 - 13 9.0 Bibliography and References 14 ------------------------------------------------- 1.0 Introduction Pepsi was first introduced as "Brad ’s Drink" in New Bern‚ North Carolina‚ United States‚ in 1898 by Caleb Bradham‚ who made it at his home where the drink was sold. It was later labeled Pepsi Cola‚ named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to

    Premium Brand Pepsi

    • 3323 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    JCP Interest On Net Equity

    • 8202 Words
    • 47 Pages

    14 (2013) 185–198 The influence of interest on net equity and interest rates on tax neutrality – a case study of the Brazilian corporate taxation Aloísio Flavio Ferreira de Almeida a ‚ Nelson Leitão Paes b‚∗ b a Funda¸ cão Getúlio Vargas‚ EAESP‚ Brazil Programa de Pós-Gradua¸cão em Economia (PIMES/UFPE) e CNPq‚ Brazil Abstract In this paper we visit the capital income taxation in Brazil to know whether and to what extent interest on net equity (INE) has an influence on tax neutrality‚ i.e.‚ if

    Premium Taxation Progressive tax Tax

    • 8202 Words
    • 47 Pages
    Powerful Essays
  • Good Essays

    The Wella Brand

    • 980 Words
    • 4 Pages

    The wella brand We unite people who are passionate about hair‚ in the quest for moments of hair triumph. For us‚ it ’s all about hair. From the beginning it was always like that. Everything inspired by our love of hairdressing to innovate‚ inspire and enable what we call moments of hair triumph - every day. Professional hair is our reason to be‚ the stylist our creator‚ and the consumer our muse. With the stylist we make beauty dreams come true on the stage of life. Igniting the expertise

    Premium Innovation Ayumi Hamasaki 2005 albums

    • 980 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The Equity Theory of Motivation What is it? It is the theory that goes forward and tries to explain the relational satisfaction in terms of understanding of the fair distribution of the resources with the various interpersonal skills. Also known as the justice theories‚ the theory was found by John Stacey Adams‚ who maintained his pool of thought where employees who were searching for the maintenance of equity between two inputs that bring the jobs and the regular results that they will be

    Premium Output Input Equity theory

    • 521 Words
    • 3 Pages
    Satisfactory Essays
Page 1 42 43 44 45 46 47 48 49 50