Business-to-business (B2B) describes commerce transactions between businesses‚ such as between a manufacturer and a wholesaler‚ or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G). B2B (Business to Business) Branding is a term used in marketing. The volume of B2B (Business-to-Business) transactions is much higher than the volume of B2C transactions. The primary reason for this is that in a typical supply chain there will be many B2B transactions
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Leadership Development Program 2001/2002 Student Portal Project May 22‚ 2002 Cecille Cabacungan‚ Goldman School of Public Policy Lesley Clark‚ Center for Organizational Effectiveness Rachelle Feldman‚ Financial Aid Office Paula Flamm‚ University Health Services Gail Ford‚ The Library Kati Markowitz‚ Neuroscience Institute
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STRUCTURAL CHARACTERISTICS OF PORTAL FRAMES CONSISTING OF SQUARE CFT COLUMNS Jun Kawaguchi‚ Shosuke Morino‚ Toshikazu Sugimoto and Junya Shirai Department of Architecture‚ Mie University 1515 Kamihama-cho‚ Tsu-shi‚ Mie‚ 514-8507 JAPAN T: 81-59-231-9450; F: 81-59-231-9452; E: jkawa@arch.mie-u.ac.jp ABSTRACT In order to clarify the elasto-plastic behavior of the frame consisting of concrete-filled steel tube (CFT) columns and H-shaped steel beams under seismic loading‚ portal frame specimens were
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Introduction In 1999 Jack Ma was living in a small apartment with his wife in Hangzhou‚ China‚ when he came up with the idea for Alibaba. That little idea‚ of course‚ evolved into one of the biggest tech companies on the planet and made Ma a billionaire many times over. Just like the garages where Hewlett-Packard‚ Apple and Google were started‚ the apartment in Hangzhou is now a shrine—another sacred spot in the tech world. Alibaba.com is the flagship company of Alibaba Group‚ is the world’s largest
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Branding in B2B Markets Business Marketing Term Paper CONTENTS INTRODUCTION 3 A MODEL OF BRANDING IN B2B MARKETS 4 CURRENT BRANDING PRACTICES 5 DIFFERENCE BETWEEN B2B BRANDING AND B2C BRANDING 7 IMPORTANCE OF BRANDING IN BUSINESS TO BUSINESS MARKETING 11 AVOIDING THE PITFALLS 15 REFERENCES 20 INTRODUCTION With the growth of e-commerce and global competition‚ business-to-business (B2B) marketers are asking whether branding‚ especially corporate branding‚ can help improve
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Introduction 15 years ago‚ Alibaba is only a small company founded by a group of 18 people. Nowadays‚ Alibaba has been grown as a Chinese e-commerce empire across electric commerce‚ finance industry and wireless industry who also owns 10 subsidiary companies. Besides‚ the most important resource perceived by Alibaba which called Alibabaer‚ employees of Alibaba‚ has been grown to 24‚000 people (February‚ 2014). In the same time‚ as a untraditional company‚ Alibaba has established a strong company
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MGMT 614 CORPORATE STRATEGY SMU MBA (PART-TIME) 2015 Table of Contents 1. EXECUTIVE SUMMARY 2 2. ALIBABA BACKGROUND AND HISTORY 3 2.1. GENERAL OVERVIEW OF ALIBABA 3 2.2 MISSION/VISION 6 3. STRATEGIC ANALYSIS 7 3.1. BUSINESS ANALYSIS 8 3.1.1 Overview 8 3.2.2 Domestic retail market 9 3.2.3 Global wholesale market (Alibaba.com) 16 3.2.4 Domestic wholesale market (1688.com) 17 3.2.5 Global retail market(AliExpress.com) 18 3.2.6 Cloud computing and Internet Infrastructure 19
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Threat Of New Entrants A major force shaping competition within an industry is the threat of new entrants. The threat of new entrants is a function of both barriers to entry and the reaction from existing competitors. There are several types of entry barriers: Economies of scale. Economies of scale act as barrier to entry by requiring the entrant to come on large scale‚ risking strong reaction from existing competitors‚ or alternatively to come in on a small scale accepting a cost disadvantage. Economies
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of business in Alibaba is from C2C to B2C‚ which is from pay to finance(Olson‚ P 2014). But in the field of mobile Internet‚ Alibaba has been lacked of support. If it can effectively stabilize its market position and long-term advantage‚ which has been the focus of Alibaba’s strategic thinking. Indeed‚ Sina Weibo and Momo were taken over by Alibaba‚ which the two social heights occupied can help to make up for the short board of Alibaba’s social networking. And it also help Alibaba closer to the distance
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Research Shows How Patient Portals Impact Patient Care Patient portals‚ which are secure web based applications‚ provide patients the ease of access to their health care records at any time. Some portals include features such as‚ obtaining prescription refills and lab results‚ and communicating with their provider. With close to 80% of the population in North America using the internet to seek out health information‚ portals continue to gain popularity. The use of portals and personal health record
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