AP 1.0 Introduction Apple started in April 1976 as a computer company by Steve Wozniak at 26 years old and Steve Jobs at 21. Then‚ McKenna had designed the Apple logo in 1977. After putting in much effort‚ the annual sales reached $1 million selling the first microcomputer to use color graphics. In September 1997‚ Apple’s board of directors named Jobs as a temporary chief executive officer. Because of Jobs’s restorative efforts‚ by the decade’s end‚ the title of "temporary" was dropped
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Introduction to Apple‚ Inc Background History Apple Computers Inc is an American based multinational company which deals with consumer electronics goods and computer software’s. It was incorporated in the State of California on January 3‚ 1977. The company was co-founded in 1976 by Steven P. Jobs and Stephen G. Wozniak. Mr. Jobs who is the company’s Chief Operating Officer came up with the name in early 1976. At the time‚ he was often visiting and working on a small farm‚ friends of his owned
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Apple – Technology Business Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software‚ online services‚ and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod media player‚ the iPhone smartphone‚ and the iPad tablet computer. Its online services include iCloud‚ iTunes Store‚ and App Store. Their main purpose is to maintain and continue their excellent
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i-ii Executive Summary iii 1. Background of Apple Inc. P.1 2. Apple Inc.’s Brand Development Decision 1. Brand Identity 1. Salience dimension P.2 2. Brand Meaning 1. Performance dimension P.2-3 2. Imagery dimension P.4 3. Brand Reponses 1. Judgments dimension P.4-5 2. Feelings dimension P.5-6 4. Brand Relationship 1. Resonance dimension P.6 3. Marketing mix 1. Product……. P.7 2. Price……… P
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English for Academic Studies (Business) I Project Title: Why can Samsung and Apple dominate the smartphone market in Hong Kong? Group: A15 Date of Submission: 14 Dec 2012 Student Number | Student Name | Signature | 12670196A | CHAN Lai Ying‚ Catherine | | 12665305A | TONG Yin Ting‚ Charmaine | | 12668914A | YEUNG Sing Keung‚ Shawn | | Oligopoly is a ubiquitous phenomenon in most‚ if not all‚ free market economies‚ let alone Hong Kong. As an old saying goes‚ Rome was not built in
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The Marketing Strategies of Apple Inc. Charles Pinckney II Jason Miller Kim Lehecka Robert Paul Texas A & M University CommerceTable of Contents Executive Summary………………………………………………………………………......3 Introduction‚ Company Overview and Market Opportunity Overview……………………4 Situation Analysis……………………………………………………………………………...4 SWOT Comparison Table…………………………………………………………………….6 Target Market Analysis………………………………………………………………………..6 Marketing Mix………………………………………………………………………………….
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Market power allows firms to increase economic profit through strategic tactics such as erecting barriers to entry‚ reducing rivalry‚ limiting substitutes‚ and reducing the power of buyers and suppliers (Brickley‚ Smith‚ & Zimmerman‚ 2009). Furthermore‚ market power is defined as “a company ’s ability to manipulate price by influencing an item ’s supply‚ demand or both. A company with market power would be able to affect price to its benefit. Firms with market power are said to be "price makers"
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1. Hobbies & Games Freebies Top of Form Bottom of Form Freebies Free Samples Free Stuff St. Patrick’s Day Share Print Top of Form Free Freebies Newsletter! Bottom of Form 8 Free Online Word Processors Reviews of the Best Online Word Processors By Stacy Fisher Ads: Microsoft Word Processor Word Documents Word 2 PDF Free Word Word Processing Programs Online word processors are a great alternative to the traditional word processor that you have to buy‚ install
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Price The initial price of the iPhone was set at: Price Model Price 4gb model $499 8gb model $599 Introduced in June 2007 at a top price of $599 in the United States‚ the iPhone was one of the most anticipated electronic devices of the decade. Despite its high price‚ consumers across the country stood in long lines to buy the iPhone on the first day of sales. Just two months later‚ Apple discontinued the less-expensive $499 model and cut the price of the premium version from $599 to
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BACKGROUND Apple Inc. is a well known American multinational corporation that focusing on designing and then marketing consumer electronics‚ computer software‚ and personal computers. Apple Inc. was established on 1st April 1976 in Cupertino‚ California. The company was founded by the key persons in Apple Inc. history‚ Steven Paul Jobs (Steve Jobs) and Stephen Wozniak (Steve Wozniak) and Ronald Wayne. Then‚ after seeing the potential and the future of the computing world‚ Apple was incorporated
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