United Cereal Memorandum Date: May 21‚ 2015 To: Lora Brill From: Subject: Healthy Berry Crunch Launch Decision Recommendation: 1. United Cereal (UC) should launch Healthy Berry Crunch in France 2. Healthy Berry Crunch should become UC’s first Eurobrand Rationale for Recommendation 1: 1. Consumers have an increased interest in healthy foods 2. Special K is currently the only competitive product in the market for healthy cereals and UC will have the advantage if they launch now before
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* United Cereal can implement my recommendations by doing following steps: - Conducting a market research in details with larger target market in Europe to understand better consumer’s preferences. After receiving the result from the research‚ the company should gather the information to make appropriate products. - Then‚ they should prepare all resources that are necessary to launch the new products‚ for example: finances‚ marketing strategy for the launch‚ distribution & success of this product
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Jean-Michel Basquiat Jean-Michel Basquiat was a painter and a graffiti artist. His work is mostly composed of graffiti‚ paintings on canvas and other mixed media compositions. Basquiat seemed interesting because‚ even though he did not live a long time‚ his life seemed to be filled with drama. His works seem interesting because they have a story behind them and they are supposed to be very political. Jean-Michel Basquiat was born on December 22‚ 1960‚ in Brooklyn‚ NY. Basquiat ’s mother‚ Matilde
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1952 the strategy United Cereal has adopted to expand its European presence was acquisition of established companies with local distribution channels. In general‚ every firm is confronted with some basic issues such as: - in which markets to operate - what products to offer and - how to distribute these products The “standard way” United Cereal used to enter the European market consisted of three main steps‚ namely acquisitions of companies in different European countries (1)‚ introduction
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essay‚ Royalty‚ Heroism‚ and the Streets: The Art of Jean-Michel Basquiat‚ Robert Farris Thompson recounts the story of the first time he was able to watch Basquiat at work. It was in February 1985. Just before Basquiat began painting‚ he did something rather interesting‚ as Farris Thompson notes "Basquiat activated an LP of free‚ Afro-Cuban‚ and other kinds of jazz. Then he resumed work on an unfinished collage. Hard bop sounded. Jean-Michel pasted on letters and crocodiles. He did this with a
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LIFE AND TIMES OF ARTIST Jean Michel Basquiat was born on December 22‚ 1960 in Brooklyn‚ New York. His father‚ Gerard Basquiat was born in Port-au-Prince‚ Haiti and his mother‚ Matilde Andradas was born in Brooklyn of Puerto Rican parents. At an early age‚ Basquiat displayed an aptitude for art and was encouraged by his mother to draw‚ paint‚ and to participate in other art-related activities. In 1977‚ when he was 17‚ Basquiat and his friend Al Diaz started spray-painting graffiti art on slum
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You may already heard about SAMO‚ see those kinds of painting or even heard the name Jean-Michel Basquiat. Today we decide to bring the light on this famous artist ; how did he starts ? How close was he from the famouse Andy Warhol ? And obviously what’s his artistic style ? He was born in Brooklyn and was a kind of precocious child‚ indeed he learned how to read and write by age four and was a gifted artist. His father banished him from the household after that he had been arrested by the
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BREATHLESS ( A BOUT DE SOUFFLE) REACTION PAPER By : Katherine Paler- Rivera According to the many articles and film history that I read‚ this is the first feature film directed by Jean- Luc Godard who was considered the influencial director that started the French New Wave. And based on our lectures‚ what makes the French New Wave famous was the technique like jumpcuts‚ shooting on location‚ using handheld cameras‚ loose narrative form or improvised dialogue. Godard also uses the history of
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EUROPEAN´S READING LITERACY Nowadays‚ european countries are experiencing a new phenomenon called reading literacy. Reading literacy is understanding‚ using‚ and reflecting on written texts‚ in order to achieve one’s goals‚ to develop one’s knowledge and potential‚ and to participate in society. Reading literacy is currently being studied by the Programme for International Student Assessment (PISA) which is an internationally standardised assessment tool that was developed by the OECD and given
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have been very few successes through pushing an issue to its limits‚ and even those would have come
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