TABLE OF CONTENTS TABLE OF CONTENTS 1 ACKNOWLEDGMENT 2 EXECUTIVE SUMMARY 3 FRUITY FIZZ’S MISSION STATEMENT 4 FRUITY FIZZ’S VISION STATEMENT 4 BRAND IDENTITY OF ’FRUITY FIZZ’ 4 Physique: 4 Personality: 4 Culture: 4 Relationship: 4 Reflection: 4 Self-image: 4 CONDUCT OF MARKET SURVEY 5 The Scope 5 SWOT Analysis 5 STRENGTHS 5 WEAKNESSES 6 OPPORTUNITIES 6 THREATS 6 MARKETING PLAN 7 Current Marketing Situation 7 Market Situation 7 Competitive Situation 7 Distribution Situation
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How fruit juice went from health food to junk food For decades fruit juice has been seen as a healthy option. Then this week a primary school banned it after claims that it’s as bad for you as Coca-Cola. But how big a health risk does it pose? ’Fruit juice isn’t the same as intact fruit and it has as much sugar as many classical sugar drinks‚’ says medical researcher Susan Jebb. Photograph: Deborah Pendell/Getty Images/Flickr Open This week‚ it looked as if fruit juice might finally lose its
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Fuman Agric Agricultural Products Fruit Juice Manufacturer Fuman Agricultural Products is a medium-scale fruit juice manufacturer who started in 1995 by taking over the old Lafia Canning Factory established in 1954. The major raw materials of the company are fresh fruits such as orange‚ guava‚ pineapple‚ mango‚ and passion fruit. Main production lines are natural fruit juices i.e.‚ orange‚ pineapple‚ guava‚ in 1l and 250ml tetrapak packages; others are canned fruits. Installed capacity is 5t/h but
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Contents: 1 Contents 2 Introduction 3 Market analysis 4 Company analysis 5 Competitor analysis 6 Customer analysis 7 SWOT analysis 9 Recommendation 11 Appendix-1 Introduction Mr. Juicy already a key juice producer and distributor in Hong Kong‚ dominating over 65% market share in Hong Kong. It offers wide range of juice including orange‚ grape‚ blackcurrant ‚apple‚ pink grapefruit and mango. It is owned by AS Watson‚ a wholly owned subsidiary of Hutchison Whampoa Limited. In
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other uses‚ see Juice (disambiguation).A glass of orange juice.Juice is a liquid that is naturally contained in fruit and vegetables. It can also refer to liquids that are flavored with these or other biological food sources such as meat and seafood. It is commonly consumed as a beverage or used as an ingredient or flavoring in foods.Juice is prepared by mechanically squeezing or macerating fruit or vegetable flesh without the application of heat or solvents. For example‚ orange juice is the liquid
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November 24‚ 2009 The Juice industry in Mexico have been increasing‚ there are several factors that make this possible and companies like Jugos del Valle and Jumex are making different strategies to capture that market. Next there is an analysis of the industry and then it follow an internal and external analysis of Jugos del Valle‚ which is now part of Coca-Cola FEMSA. There are some aspects that are favorable for the company and some that are disadvantages for them. The purpose of this essay
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Case #4 Fizz Factor 1) The Coca-Cola Company in my opinion has all the resources listed in the chapter. They have been such a successful organization over the years that they posses; financial‚ physical‚ human‚ intangible‚ and structural-cultural resources. It is because of their Global nature that I believe that they have these resources‚ and these are needed to for organizations to have capabilities and core competencies. Understanding that because Coca-Cola is such a global brand it means that
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PASTEURIZATION IN FRUIT JUICE BY: SOKOYA OLUWATOMI TEMITAYO MATRIC NO: 20069401119 ECONOMICS MAJOR A PROJECT SUBMITTED TO THE DEPARTMENT OF VOCATIONAL COURSES (PASTEURIZATION IN FRUIT JUICE) TAI SOLARIN UNIVERSITY OF EDUCATION‚ IJAGUN‚ IJEBU-ODE‚ OGUN STATE. IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF BARCHELOR OF SCIENCE IN VOCATIONAL COURSES LECTURER IN CHARGE TAI SHITTU SEPTEMBER‚ 2010 PASTEURIZATION IN FRUIT JUICE Pasteurization is a process of heating
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A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES EXECUTIVE SUMMARY Soft Drinks were common preference among all the individuals before juices were being introduced‚ With the changing lifestyle and income levels‚ people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices. Market Research is based on some underlying parameters like: • Changing consumption pattern • Health factor • Status
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I. EXECUTIVE SUMMARY This paper studies the fruit juice market in the Philippines. The market has experienced significant growth in recent years primarily owing to the craze toward health-food consumption. However‚ the relatively higher prices of fruit juices compared to other types of beverages have limited the consumer base to a small percentage of the population. Furthermore‚ various factors such as high packaging costs‚ seasonality and unavailability of raw materials‚ and inadequate transportation
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