Demand and Elasticity Linear demand curve: Q = a – bP Elasticity: E d = (ΔQ/ΔP)/(P/Q) = -b(P/Q) E d = -1 in the middle of demand curve (up is more elastic) Total revenue and Elasticity: Elastic: Ed < -1 ↑P→↓R (↑P by 15%→↓Q by 20%) Inelastic: 0 > Ed > -1 ↑P→↑R (↑P by 15%→↓Q by 3%) Unit elastic: Ed = -1 R remains the same (↑P by 15%→↓Q by 15%) MR: positive expansion effect (P(Q) – sell of additional units) + price reduction effect (reduces revenues because of lower price (ΔP/ΔQ)/Q)
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(1) Identify who formalized the concept of elasticity and explain the concept. The economist Alfred Marshall formalized the concept of elasticity; he introduced this concept in the law of supply and demand. The actual concept is a little confusing to me‚ what I get from the concept is that we use elasticity when we want to see how one thing changes when we change something else. How does demand for a good change when we change its price? How does the demand for a good change when the price of
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(Hint: What happens to price if there is a bumper crop? What is the price elasticity of demand for wheat? Is it inelastic or elastic? What happens to total revenue if there is an increase in supply?) If a product like corn or wheat has a bumper crop season‚ the selling price for the good would fall. This is because a bumper crop season indicates that the product had a bountiful crop growth and harvest; therefore‚ supply for the product would be excess. This means that the price for the product would
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application of Price elasticity and Income elasticity of demand. Practical application of price elasticity of demand is as follows: • Production planning - It helps the producer to decide about the volume of production. If the demand for his products is inelastic‚ specific quantities can be produced while he has to produce different quantities if the demand is elastic. • Helps in fixing the prices of different goods - It helps a producer to fix his price of his product. If the demand of his product
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Price elasticity of demand (PED) is defined as the responsiveness of the quantity demanded of a good or service to a change in its price. Price Elasticity of Demand Percentage Change in Quantity Demand for product A Percentage Change in Price for Product A So‚ Percentage Change in Quantity Demand for Product A = PED X Percentage Change in Price for Product A Given‚ PED of Books= 2‚ Percentage Change in Price for Books = 10% So‚ Percentage Change in Demand for Books = 2 X 10% = 20%
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One definition of elasticity is what happens to consumer demand for a good when prices increase. As the price of a good rises‚ consumers will usually demand a lower quantity of that good‚ perhaps by consuming less‚ substituting other goods‚ and so on and the demand of complementary product will also be less. The greater the extent to which demand falls as price rises‚ the greater the price elasticity of demand. Conversely‚ as the price of a good falls‚ consumers will usually demand a greater quantity
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by event Shift in supply‚ demand‚ or both. Explain your answer. Change in equilibrium Frozen orange crops in California Orange juice Supply (left)—Not as many available oranges to offer consumers. Price will increase and quantity will decrease. Hurricanes in the Gulf Coast Tourism Demand (left) because not as many people are going to want to travel there due to the Threat of hurricanes and the damage from a hurricane will make less availability of hotels. Price will decrease and so will the
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State the factors affecting the price elasticity of demand? The type of product will affect the price elasticity of demand i.e. a necessity such as petrol will have a inelastic demand as it is a must have for consumers so a change in price will cause only a minor change in price whereas if a product is not a necessity for consumers it will have an elastic demand meaning a small change in price could lead to a greater change in quantity demanded The proportion of the consumers income spent on a product
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1. Olena CanessaMKT – 300Case Study: Oscar Mayer (Harvard Business Review)Case AnalysisOscar Mayer Foods‚ according to the report of McTiernen Corp‚ is facing two major challenges that are going to affect company’s future profitability: The increasing popularity of healthier products with less fat and salt content.The increasing demand on products that are more convenient to cook and easy to consume.Overall red meat consumption level has decreased nationwide about 7‚28%‚ while white meat demand dramatically
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b. Calculate elasticity of demand for Californians for a reduction in price? Formula of elasticity of demand with reference to price a. 18 to 16 Price elasticity of demand = %change in quantity demanded % change in price = (10‚000 – 14‚000) x 100 (18 – 16) = (-4000) x 100 (2) = -2000 /100 = -20 b. 16 to 14 Price elasticity of demand = %change in quantity
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