CASE STUDY: CHAPTER 3 & 4 SUBMITTED BY: DOMINGUEZ‚ Phoebe Rosemina U. CHIO‚ Jessa M. LU‚ Keith Japheth OCAMPO‚ Patricia Therese V. PANGAN‚ Charity U. SUBMITTED TO: MR. ANTHONY AGUELO December 9‚ 2014 CHAPTER 3 CASE Use the multiattribute model of evaluation to develop a strategy for reselling the better-grade fabric as the best choice for the new auditorium seating. Product Information Characteristics Higher-grade Nylon Velvet Lower-grade Vinyl Fabric Useful
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DAY 1 MORNING Left Cagayan de Oro at 1:30 am for a long trip to Dakak via the Fantasy Land Bus. The first stop was at COTTA in Ozamis City. Cotta is also called earlier as the Triunfo‚ a stone fort built along the shores of Panguil Bay more than two centuries ago. The next stop was Robert Eatery and Travellers’ Inn where we took our breakfast. We arrived Dapitan City and went directly to Punto del Desembarko de Rizal‚ Barangay Sta. Cruz‚ where Rizal disembarked from the steamer “Cebu” when he
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Day 1 1. Retro Christmas Decorating Ideas for the Home You can learn about some retro Christmas decorating ideas for the home from this article. Check this one out! If you are feeling bored already with the decoration of traditional Christmas‚ maybe it is the right time to bring the decoration to the next level. Yes‚ you can always try something new. Through this article‚ you can find some retro Christmas decorating ideas for the home so that you can bring a new fresh look to the entire room. This
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BUSINESS NEGOTIATIONS Leighton Wilks HROD 493 Winter 2015 Agenda – Day 1.1 • Introductions • Course overview • Negotiation – “BioPharm/Seltek” • Discussion - Introduction to negotiation • Negotiation basics • Distributive negotiation Introduction Me • Leighton Wilks • HROD • SH 460 • lrwilks@ucalgary.ca • (403) 220-4139 You • Name • Area of focus/work • Something interesting? The Course • Perhaps the most useful course of your degree! • Negotiation is both an art and a science • Will discuss
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needs Idea is that firms can use their marketing mix to tailor products for the diff groups II. Targeting Firms then develop new products (or reposition old ones) to target lucrative groups of consumers Targeting Strategies Undifferentiated: entire market is target market; 1 marketing mix (theoretical) Homogenous market-similar needs Differentiated: 2 or more segments; more than 1 marketing mix Concentrated: single market segment; 1 marketing mix (single sites) df III. Cluster
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1. Mission‚ vision‚ and objectives or goals of gardenia and lucky me. Gardenia Mission Our mission is to serve consumers with the best quality assortment of great-tasting bakery and related food and beverage products‚ with world-class manufacturing facilities and an efficient nationwide distribution network‚ thereby providing a fair return on shareholder investments. Vision Our vision is to become the premier company in the baking industry and the related food and beverage industry‚ known
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Week 1: Case Assignment Case Study: Girl Scout Cookies Questions: 1) Can you identify examples of decisions about each part of the marketing mix (product‚ place‚ promotion‚ and pricing) that are being made in the cookie program? The Product is Girl Scout cookies as well as the Girl Scouts themselves. Since 1912 Cookie sales have played a major role in supporting the Girl Scouts organization at the council and troop levels. Being able to target certain people can be tricky sometimes specially
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Homework 1 Answer question number 17 at the end of chapter one and question number 18 at the end of chapter two; and the internet exercises on page 10 and page 46. Chapter 1‚ Question 17. Given an example of a recent purchase you made where the purchase wasn’t just a single transaction but rather part of an ongoing relationship with the seller. Discuss what the seller has done (or could do better) to strengthen the relationship and increase the odds of you being a loyal costumer in the future
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Chapter 1 Marketing Concept 1-understand the marketplace and customer needs and wants 2-design a customer driven marketing strategy 3-construct an integrated marketing program that delivers super or value 4-build profitable relationship and create customer delight 5-capture value from customers to create profits and customer equity. Marketing satisfies customers’ needs Market place + customer needs concepts 1. Needs (physical‚ social‚ individual) wants and demands(wants backed by buying
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Marketing 6503: Strategic Marketing Management (Summer 2010) Instructor: Dr. Kyeong Sam Min Office: 343-B Kirschman Hall Office Phone: (504) 280-6195 E-mail: kmin@uno.edu Office Hours: Tuesday and Thursday 5:00 – 6:00 pm or by appointment Class Hours: Tuesday and Thursday 6:00 – 8:45 pm Prerequisites: • MKT 3501‚ MKT 4400‚ ENMG 6101 or departmental consent. Required Text: • Philip Kotler and Kevin Keller (2009)‚ A Framework for Marketing Management‚ 4th edition
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