Data Mining Weekly Assignment 6: LIFT; CRM; AFFINITY POSITIONING; CROSS-SELLING AND ITS ETHICAL CONCERNS. What is meant by the term “lift”? The term “lift” describes the improved performance of an exact or specific amount of effort on a modeled sampling‚ as opposed to a random sampling (Spang‚ 2010). In other words‚ if you are able to market via a model to say‚ a given number of random customers (e.g. 1000)‚ and we expect that 50 of them would be successful‚ then a model that can generate 75
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INDUSTRIAL STATISTICS AND OPERATIONAL MANAGEMENT 6 : FORECASTING TECHNIQUES Dr. Ravi Mahendra Gor Associate Dean ICFAI Business School ICFAI HOuse‚ Nr. GNFC INFO Tower S. G. Road Bodakdev Ahmedabad-380054 Ph.: 079-26858632 (O); 079-26464029 (R); 09825323243 (M) E-mail: ravigor@hotmail.com Contents Introduction Some applications of forecasting Defining forecasting General steps in the forecasting process Qualitative techniques in forecasting Time series methods The Naive Methods Simple Moving
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1. discuss how Shakespeare’s allusion to the Pyrrhus‚ Priam‚ Hecuba triangle is relevant to the first two acts of HAMLET. Be sure to use details from the play and the allusion to make your point. I suggest Wikipedia for a quick explanation of who these people are to each other and what their significance is. (1-2 pages‚ double-spaced‚ typed) Shakespeare’s continuing theme of father/son revenge stories plays out once again in his use of the story of Pyrrhus‚ Priam‚ and Hecuba. The plots in
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SCALING TECHNIQUES Learning Objectives Concept of Measurement and Scaling Different Scales in Measurement and their properties Introduction of different type of scaling Techniques Comparative ‚ non comparative Continuous ‚Special Rating scales Mathematically derived scales How to Choose a scale Concepts Why do we do scaling? The most common reason for doing scaling is for scoring purposes. When a participant gives their responses to a set of items‚ we often would like
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EXAM 1 (Sample Format and Content) BUAD 210 17967– Tuesdays 7:00 – 9:45 pm Student Name: _________________________________ CWID: _______________________ ESSAY QUESTIONS (15%) (2 Questions): 1 An entrepreneur combines four kinds of resources into a business. What would be the effect on the business if anyone were left out? Material resources‚ Human resources‚ financial resources‚ and information resources. The organization of the business. Land and natural resources‚ labor‚ capital and entrepreneurship
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Data Mining On Medical Domain Smita Malik‚ Karishma Naik‚ Archa Ghodge‚ Shivani Gaunker Shree Rayeshwar Institute of Engineering & Information Technology Shiroda‚ Goa‚ India. Smilemalik777@gmail.com; naikkarishma39@gmail.com; archaghodge@gmail.com; shivanigaunker@gmail.com Abstract-The successful application of data mining in highly visible fields like retail‚ marketing & e-business have led to the popularity of its use in knowledge discovery in databases (KDD) in other industries
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Zara’s Strategy for Value Creation in the Global Apparel Industry Executive Summary It was in 1975‚ almost forty years ago when Zara‚ a small unknown Spanish apparel firm began its operations in La Coruna‚ a small seaside town located along the northwest Spanish coastline‚ approximately 300 miles from Madrid. Now the once small local apparel manufacturer has evolved into a flagship international group (The Inditex Group)‚ the parent of eight global retail chains‚ including Zara‚ Bershka‚ Massimo
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1 CIPD unit 4DEP - Version 2 18.03.10 Unit title Developing Yourself as an Effective Human Resources or Learning and Development Practitioner Level 4 1 Credit value 4 Unit code 4DEP Unit review date Sept. 2011 Purpose and aim of unit The CIPD has developed a map of the HR profession (HRPM) that describes the knowledge‚ skills and behaviours required by human resources (HR) and learning and development (L&D) professionals. This unit is designed to enable the learner
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P1 Checklist Describe how marketing techniques are used to market products in two organisations. Task: You need to investigate Innocence drinks and Tropicana to create a presentation describing which marketing techniques e.g. Market penetration‚ Market development‚ Product development‚ Diversification‚ Branding and Relationship Marketing these companies use to market a particular product‚ you need to select one product/services from each organisation. To achieve P1 your presentation must
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1. Using expected value‚ is it economically better to make or buy the component? According to the contextual investigation‚ Teloxy designing buys the little part expected to fabricate the item is $60 esteem for each piece‚ and the building group changed the assessments to $72 appreciation for each section. Teloxy needs to make 10‚000 item pieces (Ciel‚ S.C. 2011). Considering the proposal from the building group and their market estimation procedures‚ the Teloxy’s item adds up to expenses can
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