About Giant Consumer Products : This case describes sales promotion strategy at frozen foods maker Giant Consumer Products. The case focuses on the multi-disciplinary facets of brand management and sales promotion. Started with background analysis‚ problem statement‚ problem analysis‚ identification and assessment of alternatives‚ and recommendation and implementation. Following apspects are included in the case : consumer products marketing strategy food industry brand equity brand management
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CONSUMER BEHAVIOUR | Mehreen NoorHira AminSadia Arooj Presented to: Sir Sikandar Aziz | INTRODUCTION As management team members of a marketing company‚ we are asked to introduce and market a product in Pakistan and use different persuasion and marketing techniques to convince the people about the effectiveness and usability of that specific product. In this context‚ we have selected a purely Pakistani
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Banking in India: evolution in technology Thought Paper www.infosys.com/finacle Universal Banking Solution | Systems Integration | Consulting | Business Process Outsourcing Origins of banking The origins of banking can be traced to ancient times‚ starting with rudimentary money lending and bartering practices for agricultural and other commodities. But it gained great momentum only after the industrial revolution which commenced in Europe in the 17th century‚ when Europeans started
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Geographer 65.1 (2013): 31-46. Print. Mason‚ Charles F.‚ and Neil A Ecology Law Quarterly 39.2 (2012): 507-33. Print. Reville‚ William [New York City] 5 Dec. 2012: n. pag. Print. United States CIA. "COUNTRY COMPARISON :: OIL - CONSUMPTION." 1 Feb. 2011. CIA - The World Factbook Peak Oil 202." ASPO USA: n. pag. ASPO USA. Web. 29 Dec. 2012. .
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PRELIMINARY AND INCOMPLETE DRAFT How effective are family-planning programs at improving the lives of women? Some perspectives from a vast literature Shareen Joshi February‚ 2011 Abstract In the past 50 years‚ family-planning programs have been heavily promoted across the developing world. A vast academic literature now tests both the intellectual rationale for these programs‚ as well as their impact on a wide range of demographic and economic outcomes. In recent years‚ the availability
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Consumer Behaviour Consumer behaviour is the behaviour that consumers display in searching for‚ purchasing‚ using‚ evaluating and disposing of the products and services that they expect will satisfy their needs. * Personal consumer; buys goods and services for his or her own use‚ for use by the whole household‚ for another member of the household or as a gift for a friend * Organizational consumer; includes commercial for-profit organisations and non-profit organisations‚ public sector
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1. How would you differentiate between organizational buying and individual buying? Taking the example of purchase of a computer for your personal use and for organizational purposes‚ explain the differences. Answer : Definition of organizational buying: Webster and wind define organizational buying as follows: ‘Organizational buying is a complex process of decision making and communication‚ which takes place over time‚ involving several organization members and relationship with other
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Product Appearance and Consumer Product Evaluation: A Literature Review This section describes the roles of product appearance in the process of consumer evaluation and choice. For this aim‚ literature in the fields of product development‚ product design‚ consumer behavior‚ marketing‚ and human factors has been searched. The literature shows that the visual appearance of a product can influence consumer product evaluations and choice in several ways. Several authors considered the role of product
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“Research on preference pattern of consumers of KFC and McDonalds” RESEARCH ON PREFRENCE PATTREN OF McDonald’s AND KFC IN AHMEDABAD MARKET EXECUTIVE SUMMARY: The international market is flooded with various sectors and industries that involve products of daily as well as occasional use for the consumers. The use of the products can vary from industrial purpose to private consumption. One such thriving industry in the modern world is the food and beverage industry. Food and beverage industry
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Introduction EDWARDS PERSONAL PREFERENCE SCHEDULE A personality inventory comprising 225 pairs of statements relating to likes and preferences the respondent being required to choose the preferred alternative in each case. The scale is ipsative‚ and it yields scores on 15 needs based on the theory of personality introduced by the US psychologist Henry Alexander Murray (1893–1988) in his book Explorations in Personality (1938)‚ namely needs for achievement‚ deference‚ order‚ exhibition‚ autonomy‚
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