Business Research Business Research Is the advertisement strategy used by Vodafone in India successful? Submitted to Submitted by Batch Reg. No. Prof. Dilip Hitesh Goyal Sheron Prabu PGPRM-9 MBA12 B BLR 0903071001 BLR 0903031042 Page 1 Business Research 1. Introduction Vodafone is known for its unique advertisement campaign such as pug‚ happy to help service and latest released Zoozoo advertisement campaign. The Zoozoo¶s advertisements were created in South Africa by Ogilvy & Mather
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THE RELATIONSHIP BETWEEN BUSINESS ETHICS AND CUSTOMER RELATIONS Начало формы Конец формы The relationship between business ethics and customer relations lies in the manner in which the management of various businesses apply the principles of ethics in their interaction with customers. As such‚ business ethics and customer relations may apply to the way in which a business conveys its products and services to customers and the manner in which it handles customer complaints. It also deals with the
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ICA Working Paper 2/2008 Making Strategy Work: A Literature Review on the Factors influencing Strategy Implementation Yang Li1‚ Sun Guohui1‚ Martin J. Eppler2 1 2 Business School‚ Central University of Finance and Economics‚ Beijing‚ China Institute of Corporate Communication‚ University of Lugano (USI)‚ Lugano‚ Switzerland Yang li: Email: yangbaihe07@hotmail.com Tel: +86-010-62289680 Address: Business School‚ Central University of Finance and Economics‚ No.39 Xueyuan Nanlu‚ Haidian
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Discuss the use of brain imaging technologies to investigate the relationship between biological factors and behavior. Many early experiments on brain involved techniques that raise serious ethical concerns. For example‚ in order to study behavioral changes‚ psychologists practiced invasive methods such as removing or scarring brain tissues. However‚ with the great advent of brain imaging technologies‚ modern psychologists have been able to investigate the relationship between biological factors
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Brand Community Strategies for Creating Value for Customers A brand community consists of a group of customers who share similar values‚ standards and culture while recognizing bonds of membership with each other and with the whole community. Benefits of deploying a brand community systems include customer brand loyalty‚ positive brand image‚ reduced marketing spend (since brand message is passed on through WOM within the community)‚ innovative products and services‚ and the likes. But
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Analyzing Factors Effective on the Development of Relationship Commitment Authors: Yashar Dehdashti PhD student‚ The University of Texas at Dallas‚ USA Nooshin Lotfi PhD student‚ Texas A&M University‚ USA Dr. Naser Karami Assistant professor‚ Sharif University of Technology Keywords: Trust‚ relationship commitment‚ relationship marketing‚ fuzzy cognitive maps (FCMs) Abstract Due to the important role of commitment and trust in the relationship marketing‚ the factors which
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Who dove the sugar Trade? I ask myself that question because I think I know the answer. I think the British drove the Sugar Trade. Everything during the Sugar Trade‚ the British almost had something involved with it. The reasons why the British drove the Sugar Trade was because of the demanding‚ the capital‚ and all of the trading. In Doc.3‚ it shows a drawing of a hogshead of sugar. A hogshead was a large barrel weighing between 700 and 1200 pounds. The picture was located in London. In document
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become a trusted advocate of the individual and the community. • We build our business around the customer‚ and motivate our people to get the right results for our customers and partners. • In making decisions we always take into account our customers’ views and put ourselves in their position. • We welcome and encourage involvement in decision-making processes by our customers and partners. • We will be ’easy to do business with.
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Sociology Essay As part of this essay there will be explanation on two sociological theories‚ the conflict theory and the functionist theory‚ and the relationship between social factors and depression. Depression or depressive disorder is a feeling of sadness “which happens to all of us” but in most cases the feeling of sadness passes over a short period of time‚ It becomes a mental health issue when the feeling of sadness starts to affect daily life (Norquist 2013). Depression is known as a
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of Business and Management Tomorrow Vol. 2 No. 10 Factors Affecting Customer Satisfaction: A Study on Maruti Suzuki Mahesh L‚ Faculty‚ Maharani’s Arts and Commerce College for Women‚ Mysore Amulya.M‚ Assistant Professor‚ Department of Studies in Business Administration‚ University Of Mysore‚ Mysore Abstract Exceptional customer service results in greater customer retention‚ which in turn results in higher profitability. Customer loyalty is a major contributor to sustainable profit growth
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