1. Company name – What is the company doing in general? Nike is an American multinational corporation that is engaged in the design‚ development‚ manufacturing and worldwide marketing of footwear‚ apparel‚ equipment‚ accessories and services. They’re known universally for producing a wide range of sports equipment for the amateurs and the professionals. They’ve built their reputation thanks to a great marketing campaign and by sponsoring the most famous professional sportsmen. As of 2012‚
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Student name: Marcelo Chabes Student number: 3783 Class: MKT 1 Assignment 1 - Compare the E-Business strategies of TWO companies. Case study chosen: Amazon.com X Submarino.com Introduction Firstly let’s talk about Amazon Inc. which is an American e-commerce company in Seattle‚ Washington. Amazon was one of the first major companies to sell goods by Internet‚ and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Launched on line in 1995‚ Amazon.com started as
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“everything from cutlery to kitchens” (Jones‚ G 2007). The business revolves around the philosophy of “We do our bit‚ you do your bit and together we save money”. The company’s success is based on its ability to adapt to change‚ sensitivity to customers and acting sensibly with suppliers. In 2006‚ IKEA made plans to expand their e-commerce strategy to allow people from the United Kingdom to purchase goods online (Kemp‚ E 2006). However‚ e-commerce has had advantages such as increased accessibility
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"The Evolution Of E-Business" The growth of the Internet in the past 10 years has been phenomenal. Companies large and small have embraced the Internet as a tool that can potentially expand their business beyond the traditional boundaries‚ which can give them a competitive advantage in the market place. The Internet and E-business websites seemed to many companies in the mid nineties as an elaborate‚ expensive and unnecessary company brochure. But the rapid evolution of e-business and Internet usage
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businesses rely on computer system for every transaction they made. The thesis is all about putting up a laundry business that offers the following aspects: It has a website that can be use to view the following services offered with the corresponding prices. Customers can also transact business through online and can also avail pickup and delivery transactions. In addition‚ the laundry business accepts walk in customers and telephone transactions. The proposed system would make it easier for customers
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company. It has employed over 96‚000 people. Strategic decisions are usually long term decisions which are often risky and speculative. A strategic decision made by British Petroleum was to make redundancies of up to 620 from their solar power business to make the cost of solar power cheaper. ‘…part of the strategy to “reduce the cost of solar power to that of conventional electricity’. ‘BP blamed the cutbacks on the credit crunch and lower-cost competition saying its global manufacturing capacity
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Risky E-Business Everything is much simpler now when it comes to shopping. It is as simple as getting online and a plethora of goods and services are right at your finger tips from buying groceries‚ paying bills‚ internet banking to getting your Christmas shopping done from the comfort of your living room. This is what is known as e-commerce this $230 billion dollar a year industry ("Entrepreneur- Exploring E-Commerce"‚ 2012) is marred by many legal liabilities the biggest of them all is how to
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1) What is the role of a database management system in an e-business information system? A DBMS (Database management system) is used to create‚ maintain and store information about anything according to your need and enter data ‚ manipulate data and retrieve the data from its table according to your need. Business database helps to organize its data and its track from customer‚ supplier etc and made its efficient to store its information and apply security on it. it can hold product information and
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Arnold C Guerrero Professor‚ Presentacion Santos The Talk was About code red‚ Speakers: Mr Richard Regalado Karen Jimenez Senator Dick Gordon The talk was held Last Friday at AGSB auditorium. The discussion focused on Business continuity management system or BCMS by Mr Regaldo. PARR(Presidential Assistant Recovery Rehabilitation) . The other speakers were Ms Jimenez and Philippine Red Cross Chair former Senator Richard “Dick” Gordon. The talks were informative particularly on how
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e-Business Model The rapid growth of e-commerce on the Internet has created a challenge for traditional bricks and mortar businesses. Businesses must now change their focus about their own business models‚ target market‚ products‚ and services‚ and ultimately their own benefits. This paper will compare and contrast the business models of a business to business (B2B)‚ a business to customer (B2C)‚ and a customer to customer (C2C). The Internet Capital Group (ICG) was selected to represent a
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