CI M Professional Certificate in Marketing Stakeholder Marketing Past Assignment Answer-Specimen © Copyrights LS Learning Media Stakeholder Marketing THE CHARTERED INSTITUTE OF MARKETING PROFESSIONAL CERTIFICATE IN MARKETING: STAKEHOLDER MARKETING ASSIGNMENT JUNE 2011 1 Stakeholder Marketing Task One (Audit): Task Two (Report):
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Code Green: The Evils of Monsanto The topic of the inherent evil of genetically modified seeds‚ the foods they produce‚ referred to as GMOs‚ and the herbicides created by the agricultural giant Monsanto is quickly becoming the rally cry of a broader base of consumers than merely activists and extremists. Through increased media exposure‚ viral activism campaigns‚ and political cartoons‚ more and more everyday Americans are joining the fight to raise awareness of the potential dangers of tampering
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Can culture be caught or taught A culture of an organization includes the norms‚ feelings‚ beliefs‚ attitudes‚ collective experiences‚ history‚ assumptions and values of an organization. Culture is something a new executive senses even before his first day on the job. That is‚ new employees are told ‘how things are around here’ by their colleagues and their team-leaders. "Caught and not taught" means you learn values or behaviors from the people that practice them‚ instead of by being told.
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Cliffs‚ NJ: Prentice Hall. Courtad‚ Carrie Anna (2012). Educators: Are Web-based Resources an Effective Means for Increasing Knowledge in Higher Education? Assistive Technology Outcomes and Benefits Journal. Focus Issue‚ Fall 2012. Volume 8‚ Number 1.
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Independent Research Essay Assignment Attributes of Excellence Stakeholders A stakeholder is anybody who is affected by the business; they could be internal or external‚ as well as being in contact with them very often or only on occasions. Social Responsibility This is the duty and obligation of a business to other stakeholders. |Stakeholder |Example of responsibility to that stakeholder | |Shareholder
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Stakeholder Analysis The purpose of stakeholder analysis is to inform the project manager and sponsor who should contribute to the project‚ where barriers might be‚ and the actions that need to be taken prior to detailed project planning. – to rectify these risks/attitudes?? Stakeholder Their interest or requirement from the project What the project needs from them Perceived attitudes and/or risks Actions to take Doral Mining Industries (company itself) Doral Mining
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Stakeholders and Organizations Stakeholders are persons or groups that affect or are affected by an organization. They fulfill many roles within organizations. What is the most significant role stakeholders play in an organization? Why? How do stakeholders acting in this role influence the organization ’s mission‚ vision‚ and strategy? The answer to this question depends to a large degree who the stakeholder is and whether it is a market or nonmarket stakeholder (Lawrence & Weber‚ 2011). However
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Business 307 Professor Cunningham April 5‚ 2013 Monsanto Case For our case presentation I was given the case dealing with Monsanto attemping to balance stakeholder interests. This case was rather interesting to me because for starters I had no idea about what Monsanto does or even who they really were. I learned a lot about the organization from reading through this case. At the beginning of this case it breifly explains when Monsanto was founded which was in 1901 by John F. Queeny in St
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2-Memoranum re: Fox Stakeholders BA3012 Section 404 Business‚ Society‚ & Ethics ------------------------------------------------- Natalie E. Valeriano TO: Howard Cohen FROM: Natalie Valeriano Re: Fox Stakeholders Stakeholders are a person‚ group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization’s actions‚ objectives and policies. Some of Temple Universities Fox School of Business stakeholders are as such:
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What does ethical mean? Ethical can be defined as‚ ‘relating to principles of what is right and wrong’ (Longman dictionary) or‚ ‘relating to moral principles or the branch of knowledge dealing with these’ (Oxford dictionary) another definition is “Ethics can be viewed from two angles‚ normative and prescriptive. First‚ ethics refers to well-based standards of right and wrong that prescribe what humans ought to do‚ usually in terms of rights‚ obligations‚ benefits to society‚ fairness‚ and specific
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