Modi’s six desperate campaign strategies Urvish Kothari on the Gujarat chief minister’s desperate search for tangible issue that could swing the voters his way. Even as the first phase of polling in Gujarat ended on a high note without any obvious issue‚ Gujarat Chief Minister Narendra Modi is yet to find a winning issue -- a single issue he can rest his campaign on. It has been a disappointing search for Modi. It’s impossible to predict the impact of his strategies on the poll outcome. Yet
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that prescription drug ads help people be aware of diseases that are unfamiliar. Although some of these commercials ads are banned in other countries‚ the countries they aren’t they save a lot of lives. People may think these commercial ads create a lot of controversy because some may think they don’t help but that is untrue because most commercials provide scientifical facts that the FDA check. Because of the fact that pharmaceutical companies were prohibited from advertising directly to consumers
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Theories of Deviance Applied to Drug Use Since the dawn of society there have been people whose behavior differed from the rest of society. There are many different theories and perspectives on why people do things like abuse drugs‚ and although we my never have all the answers‚ sociology still help us to understand the problem better. In order to understand the theories of deviance‚ and apply them to drug use in our society one must first understand what deviance is. Alex Thio defines deviance
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Advertising has a major influence on everyday life. Advertisers use advertisements to persuade people to buy their product and service. Now not only adults are the targets of advertising‚ but also children have become their targets. They create and use plenty of techniques to promote their product to children. Advertisers use three main techniques to create effective advertisements. They are role model‚ using cartoon characters and amazing toys. Role models are a very popular technique targeting
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the action of certain chemical substances. Psychoactive drugs‚ some powerfully so‚ activate pleasure centers of the brain‚ thereby potenti- ating continuing drug-taking behavior. People take drugs to experience the effects that come with their mind-active properties. The neurological/pharmacological factor addresses how and why drug-taking behavior got started‚ but it does not address the most sociologically relevant issues: differences in drug-taking behavior between and among societies‚ social categories
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refined and reformed in virtually all industries the chance of success. But marketing excellence is a rare and difficult to achieve. Marketing is both an “art” and a “science” there is constant attention between the formulated side of marketing and the creative side .It is easier to learn the formulated side‚ which will occupy most of our attention. Definition of Marketing In the words of C.C.Knight‚ “Marketing embraces all efforts made in the discovery of consumer’s actual and potential requirement for
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On Feb 14th‚ 2011‚ which was also Valentine’s day‚ NAB launched a campaign named “It’s over between us” or “The Break Up”. The campaign purpose was to persuade‚ and change customers’ mind‚ so that they will not categorize NAB in group of the Big four banks in Australia anymore; instead‚ customers would see NAB as a modern‚ active and customer-toward bank. It provided forceful evidences such as NAB did not charge fee for a number of packages and if it did‚ the fee would be lower than Westpac‚ Commonwealth
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Aquarius Advertising Agency The Aquarius Advertising Agency is a middle sized firm that offered two basic services to its clients: (1) Customized plans for content of an advertising campaign (for example‚ slogans and layouts) and (2) Complete plan for media (such as radio‚ TV‚ newspaper‚ billboards‚ internet). Additional services included aid in marketing and distribution of products and marketing research to test advertising effectiveness. Its activities were organized in a traditional manner
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Alcohol: Most Used and Abused Drug Alcohol is the most used and abused drug in the world‚ for this reason there is no wonder why we have alcohol problems. The most common problem is alcoholism. Alcoholism is a chronic usually progressive disease that includes both a psychological and a physical addiction to alcohol. Alcoholics know what will happen to them when they drink but they are so addicted they can ’t stop drinking. Alcohol becomes the most important part of the person ’s life. It totally
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media‚ specially advertising. Principal goal of advertising is building brand image and persuade customers for buying product‚ but its also one of the most important instruments which create and reproduce image which women identify. In short‚ advertisements create idealized version of women`s body and stereotypical view of beauty. In 2004 cosmetic brand Dove launched a new advertising campaign called Dove`s Campaign for Real Beauty. That`s one of the most successful marketing campaign which revolutionised
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