Strategies……………………………………………......9 4.1……… Guinness most popular branding strategies 12 5.0…………Pricing Strategies……………………………………………................................13 6.0……..Promotional Strategies……………………………………………………………14 6.1………Arthurs Day 14 6.2………Hurling 14 7.0.………Distribution 15 References 16 List of Figures Figure2.2.1..........Guinness Demographic views 6 Figure4.0.1..........EXTRA STOUT 10 Figure4.0.2..........DRAUGHT GUINNESS 10 Figure4.0.3..........FOREIGN EXTRA
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Strategic Marketing Marketing Strategy for Guinness Introduction Guinness is a renowned stout (beer) company in Ireland‚ and throughout the world. It is particularly famous for its unique taste and its quality. The beer is an icon for Ireland‚ with is epic advertisements and classic colour of black and white. Arthur Guinness established the stout in 1759‚ at St. James’ Gate in Dublin. The company has survived years of competition through its creative advertising and high quality product. Mission
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GUINNESS® Current Marketing Mix Product GUINNESS® currently markets four alcoholic beverages: the original GUINNESS® Extra Stout‚ GUINNESS® Draught‚ GUINNESS® Foreign Extra Stout‚ and GUINNESS® Black Lager. GUINNESS® is made from stout malt‚ hops‚ yeast and water. The original brew is defined by its unmistakable deep-dark color‚ the crisp hint of roasted barley‚ the fresh breeze of hops‚ and a refreshing bite. It is characterized by a creamy smooth nose with subtle fermentation fruitiness (banana/pear)
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under the name Guinness Nigeria and will be referred to as such from this point. Over the past few years Africa has been Diageo’s most dynamic growth region‚ delivering the highest proportion of its global growth. Guinness is by far Diageo’s largest brand in Africa accounting for over 30% of the region’s turnover and profits. Moreover in the last few years it has consistently delivered double digit growth. Nigeria overtook Ireland in 2007 as the second largest global market for Guinness‚ however beer
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Introduction Guinness is the most popular Irish stout which originated in St. James’ gate in Dublin in 1759. Arthur Guinness is the man behind the product and now has a day named in his honour. On the 24th of September Arthurs day happens all over Ireland where a special promotion of the drink with big music events happening early evening in most pubs around Ireland. Guinness is available in over 100 countries and brewed in 50. Sponsorship enables Guinness to enhance brand value by associating
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GUINNESS Introduction- Guinness is a world renowned brand now owned by Diageo which has been around since 1759. It is steeped in Irish history and is a distinctly Irish brand mostly recognised by its black colour‚ famous Brian Boru harp and Arthur Guinness signature which is on every bottle. The Guinness brand has changed dramatically over the years from the old cartoon style illustrations of sea lions‚ strong men and Toucans ‚ slogans such as “Guinness is good for you” and “my goodness my
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Case study: strategic marketing What is Guinness all about? 1. Describe the brand image of Guinness in the western world. Guinness is seen as well-known beer brand in Western countries. Consumers consider Guinness beer as a part of the culture‚ a heritage‚ a part of Irish history created 250 years ago. The brand is even older than Australia. It is “a taste you grow into or are culturally required to learn to love”. The brand means stability for many Irish and this is also a beer that
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ABSTRACT This is a report investigating and analyzing main marketing activities of Guinness- Diageo. An examination of the organization’s orientation was analysed‚ strengths‚ weaknesses‚ opportunities and threats peculiar to Guinness Diageo was reviewed in comparison with academic literatures. The competitive advantage Guinness Diageo has over its competitors was reviewed and the impact‚ positive and negative‚ of the organization’s marketing mix was subsequently evaluated. BACKGROUND OF DIAGEO Diageo
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Life expectancy has always been a discussed topic. Whether it is or not people’s decision how long they live is one of the most important debates nowadays. There are many factors that can affect someone’s longevity‚ some of them are choices people make like smoking‚ drinking or keeping a healthy diet‚ but some other aspects like socio-economic situation and genetic background may not be anyone’s election. Eventhough this circumstances might affect the longevity of a certain person‚ this essay will
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Heroin: What has it done to our society? Figure 1 (Some smoking heroin‚ Drug and Alcohol Rehab Headquarters‚ 2010) Talia Krebs-Oppenheimer Animal Behavior Professor Goldberg Abstract: Heroin is one of the worlds most dangerous drugs when addicted. It is widely used in American culture and many other places. This drug can be found throughout the world‚ one of the largest producers of opium in Afghanistan with Mexico coming in after it. Heroin comes from the opium poppy‚ which
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