A Coca-Cola advertisement from the 1890s Marketing Key concepts Product marketing · Pricing Distribution · Service · Retail Brand management Account-based marketing Ethics · Effectiveness · Research Segmentation · Strategy · Activation Management · Dominance Promotional content Advertising · Branding · Underwriting Direct marketing · Personal sales Product placement · Publicity Sales promotion · Sex in advertising Loyalty marketing · SMS marketing Premiums · Prizes Promotional
Premium Advertising
Theoretical Perspectives The three main theoretical perspectives in sociology--structural-functionalism‚ conflict theory‚ and symbolic interactionism--offer insights into the nature‚ causes‚ and consequences of poverty and economic inequality. Structural-Functionalist Perspective According to the structural-functionalist perspective‚ poverty and economic inequality serve a number of positive functions for society. Decades ago‚ Davis and Moore (1945) argued that because the various occupational
Free Sociology Poverty Symbolic interactionism
Chapter 1 - The Sociological Perspective and Research Process: 1. (4) Sociology is the study of man and society that seeks to determine their general characteristics‚ especially as found in contemporary civilizations. ! A society is a large social group that shares the same geographical territory and is subject to the same political authority and dominant cultural expectations. 2. (3-5) Sociologist C. Wright Mills described sociological reasoning as The Sociological Imagination
Premium Sociology C. Wright Mills Psychology
tz September 2004 TABLE OF CONTENTS Abbreviations…………………………………………………………………………………………iii Acknowledgement……………………………………………………………………………………. v Executive Summary………………………………………………..……………………...………….vi 1.0 INTRODUCTION…………………………………………………………………………………1 2.0 CONTEXT AT WHICH BEIJING PLATFORM WAS FORMED………………………….. 2 2.1 Rationale for Women Conferences…………………………………………………………………2 2.2 Beijing Platform of Action………………………………………………………………………… 3 3.0 DOCUMENTING RESEARCH………………………………………………………………... 3 3.1 Objectives
Premium Women's rights Gender equality
The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) identification‚ selection and development of a product‚ (2) determination of its price‚ (3) selection of a distribution channel to reach the customer’s place‚ and (4) development and implementation of a promotional strategy. For example‚ new Apple products are developed to include improved applications and systems‚ are set
Premium Marketing Human Maslow's hierarchy of needs
Uses Sociological terminology to explain the principle sociological perspectives (P1) Sociological Perspectives for Health and Social Care In this assignment the writer will understand and acknowledge the sociological perspectives and the approaches of sociology in the health and social care sector. The essayist will also consider the concepts of sociology within health and social care while exploring the dimensions of health and illness. Sociology is the study of how the society is organised
Free Sociology
TO: WHOM IT MAY CONCERN FROM: Gloria G. Early DATE: October 30‚ 2014 RE: Letter of Intent Below is my account of what is motivating me to pursue a doctoral degree‚ my vision of the outcomes and what I hope to achieve from the degree and lastly‚ my plans to commit the time and resources necessary to complete a doctoral degree. What has motivated me to achieve a doctoral degree? To earn a doctorate degree is one of the highest honors of academia one can achieve. Yet‚ on the other hand‚ it is a
Premium Doctorate Academic degree Doctor of Philosophy
Originally introduced to most mainstream technology users by Apple’s iPhone‚ and known for years to most restaurant waitresses‚ multi-touch allows a hands-on experience directly with the display itself. No longer do we move objects many inches away from where we’re looking. Now we look and touch‚ not just point and click. Just as single-touch screens have allowed the user to click on visible objects on the screen and interact with their application in the past‚ new multi-touch abilities now allow
Premium Windows Vista Windows 7 Graphical user interface
Chapter 1 – Overview of Marketing * Inertia to Passion * * 80/20 Rule * “80% of profits come from 20% of consumers” * Economies of Scale * The more you make of something‚ the less it costs per unit * i.e. Microsoft Office 2014 * Wholesale – Costco * Understand Marketing Mix (4 P’s)/From Customer Perspective 4 Cs * Marketing Mix: A combination of the product itself‚ the price of the product‚ the place where it is made available‚
Premium Marketing
Ethical Perspective The ethical perspective of an individual has a profound affect on how he lives his life. Ethical perspective can be that of character‚ obligation‚ results‚ or equity; or C.O.R.E.. An individual may fall into one of these perspectives or may be blended between two or more. An individual’s ethical perspective can be reflected in the culture of their organization and determines how they handle ethical situations on a daily basis. My personal ethical perspective is substantially
Premium Ethics Morality