Introduction Frutika Juice is the juice brand of AFBL‚ recently introduced juice in the prevalent Bangladesh market. From the lunching of the product Frutika Juice has come up with novelty promotional campaign in order to grab the market share. It also tried to make available the product in the market through their effective distribution channel. The history of Akij Group stretches back to later part of the forties. In its infancy‚ the Group started in humble way with jute trading which was
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The Dominant Paradigm Behavior change models have been the dominant paradigm in the field of development communication. Different theories and strategies shared the premise that problems of development were basically rooted in lack of knowledge and that‚ consequently‚ interventions needed to provide people with information to change behavior. The early generation of development communication studies was dominated by modernization theory. This theory suggested that cultural and information deficits
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challenges might there be for managers when those “people” are halfway around the world? Keeping connected with the employees‚ and not being able to monitor them‚ lack of organization and planning. How might the four management functions be useful in dealing with those challenges? The four management functions would allow managers to keep a firm grasp on their employees even though they are halfway around the world. Planning would allow the managers to set goals and establish strategies that would
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1 INNOVATION IN THE INSULIN´S INDUSTRY – MARTIN MEISTER INNOVATION IN THE INSULIN´S INDUSTRY THE ELI LILLY AND PFIZER EXAMPLES Martin Meister Boston University MET AD 741 May‚ 2012 2 INNOVATION IN THE INSULIN´S INDUSTRY – MARTIN MEISTER Introduction The focus of the present paper is to understand why the pharmaceutical companies Eli Lilly and Pfizer failed in the introduction of what was supposed to be priced premium innovative products like the 100% pure synthetic insulin “Humulin”
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CASE 45 AIDS‚ Condoms‚ and Carnival Worldwide‚ more than 2 million people died of AIDS in 2009‚ and more than 33 million are estimated to be living with HIV/AIDS. BRAZIL Half a million Brazilians are infected with the virus that causes acquired immunodeficiency syndrome (AIDS)‚ and millions more are at high risk of contracting the incurable ailment‚ a federal study reported. The Health Ministry study is Brazil’s first official attempt to seek an estimate of the number of residents infected with
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Alternative/dominant and resistant readings Dominant readings are the most common and widely-accepted interpretations of a given text. An alternative reading is any reading that differs from the commonly-accepted interpretation. A resistant reading is an alternative reading that contradicts the dominant reading. Think about the words resistant (the noun form of the verb to ’resist’) and dominant (the noun form of the verb to dominate) and it will help you to retain the meanings of the terminology
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Strategic Brand Management Process I’ve selected this topic‚ since it’s very important to understand the various aspects in the <b>PROCESS</b> of strategic brand management. The process of strategic brand management basically involves 4 steps: 1. Identifying and establishing brand positioning. Brand Positioning is defined as the act of designing the company’s offer and image so that it occupies a distinct and valued place in the target consumer’s mind. Key Concepts: * Points
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Julia McArthur built the Hotel Park in the Pines for an estimated $300‚000‚ she was a widow from Detroit‚ Michigan. McArthur co-owned the Park Hotel in Mount Clemmons‚ Michigan with her Aunt Margretha Kieffer. Kieffer encouraged McArthur to build the Hotel Park in the Pines in Aiken‚ South Carolina. In January of 1900 the hotel opened for business. Daniel Boone Smith was a 29-year-old lawyer who graduated in 1904 from Harvard law school. In the fall of 1912‚ Smith was experiencing respiratory issues
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How Project Management Is Used in Marketing Industry The analysis of marketing industry As a unique pattern of corporate activities‚ marketing industry need to be gradually improved and integrated. The business principle and management strives enterprises to keep up the pace of development of the market economy in today’s fast moving economic environment. One of the most important purposes for enterprises is to expand and enhance their own profits practically through integration of customer’s
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John Davison Rockefeller (July 8‚ 1839 - May 23‚ 1937) was the guiding force behind the creation and development of the Standard Oil Company‚ which grew to dominate the oil industry and became one of the first big trusts in the United States‚ thus engendering much controversy and opposition regarding its business practices and form of organization. Rockefeller also was one of the first major philanthropists in the U.S.‚ establishing several important foundations and donating a total of $540 million
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