Journal of Management Sciences Vol. 5‚ No. 1‚ (Spring 2011) 11-23 A Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness
Premium Brand
Suspense Techniques in “To Build a Fire’ by Jack London The old timer was right. The short story “To Build a Fire” by Jack London is about a cheechako (newcomer to Canada or Alaska) that decides to travel on the Yukon trail without a trailmate just with a dog that he uses as a tool. Even though the locals say you should never travel the trail by yourself‚ he ignored their statements. Along the trail the man encounters problems and must overcome them to survive. In “To Build a Fire” Jack London uses
Premium
Questionnaire 1. 2. 3. 4. 5. 6. 7. 8. 9. What university did you do your undergraduate work? Where did you grow up? Does your career goal lean toward management or engineering? In the MSc-IT program so far‚ would you have liked more or less (1) technical CS material‚ (2) business/management IT material? What is the biggest piece of software you have ever written? If you’re not working for a company‚ do you belong to any organizations? Do you blog? If so‚ what software or site do you use? How did you choose
Premium Knowledge management Knowledge
Build-a-Bear atelier‚ Inc. is the foremost and the solitary international company catering “makes your own stuffed animal”‚ It is a bilateral market of entertainment. It was founded in the year 1996 by Mr. Maxine Clark. Build a bear administered 351 company owned retail stores in the United States‚ Canada‚ United Kingdom and Ireland and 91 Franchised Retail Stores in International Locations – Germany‚ Japan‚ Australia‚ Denmark‚ Mexico‚ South Africa‚ Thailand‚ Singapore‚ Gulf States‚ Norway‚ Brazil
Premium Teddy bear
INTRODUCTION Knowledge management is systematic management of intellectual capital and organizational knowledge as well as the associated processes of creating‚ gathering‚ organizing‚ retrieving‚ leveraging‚ and using intellectual capital for the purposes of improving organizations and the people in them. Through these processes‚ organizations capture and store data and information in a central or distributed electronic environment—often referred to as a knowledge base. Knowledge management involves an intentional
Premium Knowledge management Pharmaceutical industry Drug discovery
How to build a Cape Cod Chair Introduction This is the 4th version of this particular project. This updated version (take 4) of our previous plans highlights the value of user feedback and contributions. Many of the changes and improvements implemented in this version are as a direct result of user input. One of the features of this version is the three options given on how to shape the individual pieces‚ and one of these options was contributed by a user. This style of chair is pretty
Premium Metric system Imperial units
European brewing industry This case is centred on the European brewing industry and examines how the increasingly competitive pressure of operating within global markets is causing consolidation through acquisitions‚ alliances and closures within the industry. This has resulted in the growth of the brewers’ reliance upon super brands. In the first decade of the twenty-first century‚ European brewers faced a surprising paradox. The traditional centre of the beer industry worldwide‚ and still
Premium Beer Brewing
Project Management Post-Graduate Diploma in Business Management (Year 2011-13) Dr. V K Gupta Institute of Management Technology Ghaziabad Course Background and Objectives: Project management has become crucial for operations in industries such as construction‚ information technology‚ IT‚ hospitality‚ and engineering and new product development. At one time project management was limited to civil and construction engineering programs where it was highly quantitative
Premium Project management
Feminism changed the dynamics and lifestyle of society‚ and the way women were viewed in America in the 1290’s. Feminism is the advocacy of women’s rights on the grounds of political‚ social‚ and economic equality to men. Before the feminist movement women were very restricted in all aspects of their lives; after‚ they gained more freedom to do whatever they wanted. Along with women’s right emerged a new kind of woman‚ the flappers. The suffrage movement change many aspects of society in America
Premium Gender Woman Gender role
Individual Coursework: Build-A-Bear Workshop Executive Summary Within this coursework essay‚ I hope to address the concepts of marketing and operations management and apply it to the Build-A-Bear case study. I will include an example of a transformation process model and explain how it is relevant to this particular company by including the transforming/transformed inputs‚ the transformation process‚ and the outputs. Also‚ I will identify the unique communication method used between Maxine Clark
Premium Marketing