1 Dhirubhai Ambani Institute of Information and Communication Technology Study the Supply Chain of Fruits and Vegetables of Reliance Fresh By Vishal K. Patel (201013015) 201013015@daiict.ac.in To Dr. Girja sharan 2 DECLARATION I VISHAL K PATEL‚ Post Graduate student of Information and Communication Technology in Agriculture and Rural Development 2010-11 batch‚ from Dhirubhai Ambani Institute of Information and Communication Technology (DA-IICT)‚ Gandhinagar‚ Gujarat. Hereby
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Imagine that you live in the 1800’s. A dog with rabies had bit you and there is no way to cure it. There would not be a cure until 1852‚ when a scientist named Louis Pasteur would discover the cure‚ and he’d be one of the most important scientists of all time. Louis Pasteur was born in the city of Dole‚ France‚ on December 27‚ 1822 (Manning 193). His father had been in the military and he had 3 siblings‚ all of whom died at early ages (Dakes 165). Growing up‚ his family was very poor (Adler)
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Umbrella Brands The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers depict brands as a reflection of customers’ own personalities‚ so that they can relate to their products well. In fact the distinguishing aspect of the modern marketing has been its focus upon the creation of differentiated brands and using them as weapons for launching multi-level attacks on competition. Market research has been used to help identify and develop bases of brand differentiation
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How to build brand authenticity? Jack Daniel’s case. Malgorzata Maria Wasyleczko Advancaed brand Management 200887-3278 Introduction In today’s world we can broadly observe an anti-brand discourse. People no longer think about large brands in a favourable way. While in the past the presnece of such brands were approved by the communities‚ now they are often blamed for a number of societal issues such as pollution‚ enviromental degradation‚ poverty‚ inequality‚ exploiting employees or overconsumption
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cleanness‚ health and safety. | WeaknessesArea of business coverage is limited.The senior management of FreshDirect had continually changed that make slow or delay on the work progress. They are now their 4thCEO. | OpportunitiesFreshDirect had reputed brand name and its customers are highly trusted on FreshDirect products.FreshDirect may expand their business local‚ national or international level.FreshDirect may also start delivery of un-perishable products along with its popular
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is evolving rapidly. It is a parable that now Indian retail industry requires lots more of fashion. The organized retailing is developing at rapid speed. It is agreeable to all that fashion is a vital part of both the retail industry as well as the brands. Fashion has led the retail industry boom and it has sustained its dominance in malls‚ markets and stores. With radically changing fashion and retail industry‚ the Indian consumers are facing considerable transformation. With an increase income levels
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Marketing Communication: Research and Planning Spring exam 2012 Red Bull – The Anti-brand brand Question 1: Red Bull was launched in Austria in 1987‚ and in the 25 years that has passed since then‚ many things have happened that could and should affect the way Red Bull markets and brands its product as opposed to how it was done in the years after the launch. All though Red Bull was launched in 1987‚ it was not until 1992 that the company began expanding its distribution – first to other
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External Environment: (Louis Vuitton in China) - Macro Environment: PESTEL analysis The luxury market has challenged its growth by increasing its growth rate over the last decade (except This strategy was especially supported by the emerging markets of China‚ India‚ and Russia as growth relayed in the mature and almost saturated historical area (E.U.‚ U.S‚ and Japan). The increasing trends of international tourism‚ ’new rich people‘ and the favourable world economic growth‚ enabled the support of
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This book report was done for S.E. Hinton’s novel‚ THE OUTSIDERS. In my essay‚ I explore the quote‚ "stay gold" and it’s meaning. I used a poem that was in the novel to express this topic (the poem is by Robert Frost). What it basically is about is the cycle of life. Title: "Stay Gold" I have just recently completed reading S.E. Hinton’s novel‚ The Outsiders. The author raises many topics faced by the teenagers of her time. Issues such as peer pressure‚ violence and family problems faced by the
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QUEEN ELIZABETH I She never married a man‚ so she married a country instead. Queen Elizabeth I changed how women and the ruling was known throughout history. Many people only see her as the‚ “Virgin Queen‚” but she was so much more than that. From the beginning of her childhood‚ to her being crowned queen‚ she never had it easy. Queen Elizabeth shaped society how we know it‚ she became an icon around the world. Queen Elizabeth I was born Elizabeth Tudor. It was the year of 1533 when her mother
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