RETAIL MANAGEMENT Retail Mix-Reliance Fresh Submitted By: Donna Antony P13176 COMPANY PROFILE: Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani The company already has in excess of 560 reliance fresh outlets across the country. They started their retail journey in November 2006 with its first Reliance Fresh store. Today it operates in over 93 cities across India with 700+ stores with a family
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market‚ competing with the likes of D&G (from Dolce & Gabbana) and Miu Miu (from Prada). It was also seen as a way to counteract the unprecedented diffusion of the main denim D-Diesel line which might jeopardize the exclusivity and status of the brand. Furthermore‚ StyleLab would allow Diesel’s cherished designers to express their creativity by experimenting with new cuts and fabrics. Renzo Rosso‚ Diesel’s president and founder‚ was confident that the right decisions had been made about the name
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Daystar University Topic: Brand Building Name: Joyce Njoki Admission Number: 10-1718 Submitted to: Mrs. Julie Muraya School of Communication Valley road Campus THESIS Topic Brand building Thesis statement Brand building is a public relation function that involves understanding the type of brand the company requires and the types of brand assets involved in brand building that lead to development of a strong brand. BRAND BUILDING Introduction Branding is the use of words‚ designs and symbols to
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brand design + strategy BRAND ASSESSMENT WHAT IS A BRAND? Though a brand is oftentimes mistaken as a variety of different things‚ it’s important to understand its ambiguous nature. A brand is not simply the logo‚ nor the visual identity. A brand is not the product‚ the service‚ the slogan or the advertising campaign. A brand is not even controlled by the company behind it. Rather‚ a brand is a collection of perceptions that reside in the mind of the consumer/customer. It is the gut feeling
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Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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Texting While Driving by Liz Coram How many people text behind the wheel of their vehicle? Can we relate to the following story? Jaci Lemons* is driving down the street‚ headed to school. The 17 year old driver is texting another friend. As she looks down to read the incoming text‚ Jaci veers off to the right and crashes head-on into the back of a parked vehicle. She is taken to the hospital‚ but after brief examination by the attending ER doctor‚ Jaci is released. Thankfully‚ the only thing
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limits‚ exercised primarily in a system of checks and balances by the other branches. This concept is known as "separation of powers‚" according to an overview on the website of the National Conference of State Legislatures‚ a term coined by Charles-Louis de Secondat‚ an 18th-century French social and political philosopher. The legislative branch makes laws‚ but they must be signed by the executive to take effect‚ or they may be vetoed. The judicial branch rules on the laws’ constitutionality. Legislators
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1. 2. 3. 4. 5. 6. 7. 8. INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension
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Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric
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Factors behind the brand switching in telecom industry The issue of Customer’s switching to other service providers have been the cause of intensive research from many years now and have given rise to many theories.Due to the increased competition in the telecommunication industry it has become extremely important for the companies to pay attention towards retaining of the customers.This research study particularly investigated the causes of customer switching behavior.A prolific way to gain the
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