B Problem Statement Barbara Printup must determine the packaging for Metabical that will best capture the accurately forecasted demand of the target market. With many substitutes for weight loss in a variety of packages and price points‚ it will be important to create a package that can be priced in a way to both drive sales and continued use of the 12-week drug. Printup must also develop a pricing model to align with the packaging and the price expectations of the target market. Since this is
Premium Price Marketing Price point
272593 BUS 474 A 02/14/2011 Metabical After spending millions of dollars for ten years in research and development‚ Metabical was finally able to receive FDA approval‚ making it the first and only drug to receive FDA approval to meet the needs of customers who have been trying to lose weight. Like with any other new product‚ numerous issues need to be considered before Metabical is actually introduced in the market. Decisions about pricing‚ packaging and demand forecast of the product are key
Premium Obesity Pharmacology
Shadava Ruttlen COM/155 Exercise vs. Diet in Weight Loss INTRODUCTION It is estimated that 55% of the adult population in the United States are either obese or overweight (National Institutes of Health‚ National Heart Lung‚ and Blood Institute‚ 1998). Obesity substantially increases an individual’s risk of suffering from chronic diseases such as hypertension‚ coronary artery disease‚ and diabetes. Those with excess fat in the abdominal area are at increased health risk (National Institutes
Premium Obesity Dieting
2) How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal target consumer? The book of Marketing Management defines “Market Segmentation” as the process of dividing the market into group(s) of similar consumers and selecting the most appropriate to serve. Eventually‚ the selected group will be called the target market. According to this definition and the case on hand‚ Printup must decide on the parameters according to which she should start the segmentation
Premium Obesity Marketing Weight loss
Unit 6 Critical Thinking Exercises 1. The Jenny Craig weight-loss program is a food based program that focuses on connecting with a consultant‚ designing a menu of Jenny Craig food products‚ and reaching goals and managing new weight. It emphasizes meetings to track progress and motivate individuals. The program is designed to provide structure and support to ensure that the plan is adaptable and easy to follow. The program is customizable and is available through several convenient channels allowing
Premium Nutrition Food Health
Weight loss surgery is not a sufficient way to lose weight. Weight loss surgery is not an effective way of losing weight due to the many inconsistent tendencies that may occur. Such statistics‚ showing that most people regain their weight by relapsing. Also weight loss surgery is taking the easier way out. But their are also positive things about weight loss surgery which does not make it the easier way out. Some pros to weight loss surgery are that the surgery is kind of a boost for people who
Premium Obesity Nutrition Weight loss
7 Myths About Weight Loss “We’ve been indoctrinated with bad information about dieting and exercise that kills whatever chance we might have of getting thinner and healthier”‚ says Jonathan Bailor‚ author of a groundbreaking new book‚ The Calorie Myth. Myth 1: You need to count calories to lose weight. Studies have shown that counting calories does not keep off body fat in the long-term. Prior to food being mass-produced‚ obesity was not an issue. Our ancestors had no system to track calories
Premium Nutrition Obesity Health
Stewart‚ M. April 28‚ 2011 Eng-105 Carpena‚ Heidi Analyzing a Concept (Weight Loss Epidemic) Weight-loss products and treatments have increased tremendously in our society‚ when diet pills and exercising does not work‚ people find other alternatives such as‚ lipotropic injections one of the latest weight loss solution‚ these injections reduces weight and increases energy with noticeable results‚ where as diet pills and fitness sometimes fail. Lipotropic injections are a combination of
Premium Obesity Weight loss Bariatric surgery
Metabical Analysis 1) Benefits: * All other Weight-Loss Options in Exhibit 2 are more expensive that the target $30/ month out of pocket cost. * No other weight loss option offers cost containment cards. * No other product combines two mechanisms for weight loss: Metabical combines two pharmacologic mechanisms to produce weight loss: Fat blocker‚ meditonan and appetite suppressant‚ calosera. Due to the dual mechanism‚ the medications can be dosed in lower levels and therefore have
Premium Obesity Prescription drug Pharmacology
Is a Vegetarian Diet an Effective Choice for Weight Loss or Weight Control? In a study completed in 2003‚ it was found that approximately 4% of Canadians follow a vegetarian diet (“American Dietetic Association‚” 2003). This type of diet concentrates on the consumption of plants for food. The most common type is the lacto-ovo vegetarian diet‚ which restricts the intake of meat‚ poultry and fish‚ but allows the intake of eggs and dairy products (Vegetarian Diet‚ 2009). Many people become vegetarians
Premium Nutrition Obesity