1. What is a deductible? How does a deductible affect insurance? C A deductible is the amount of money that the policyholder will pay before the insurance company will pay on the insured loss. A deductible affects insurance because you are responsible for paying a certain amount before the insurance company will pay the rest of the insured amount to fix what ever you need fixed. 2. What is risk classification? C A risk classification is the assessment and categorization of the characteristics that
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their product. This strategy tells their customers and potential customers what feature of their business they want to be focused on. Allstate wants their customers to focus on the quality level of their product while State Farm and Progressive wants people to focus on certain attributes of their products. 21st Century wants potential customers to focus on their low prices and high quality of their insurance while The General focuses only on how low they can make their prices for their customers.
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REI Product Offerings Fundamental of Marketing and Sales Women’s Fleece Jacket For this exercise‚ I chose a women’s Fleece jacket offered by both REI and its competitor‚ Patagonia. It is curious that in their catalogue‚ REI offers products‚ (clothing) designed and manufactured under the brand name of Patagonia. This can be viewed as industry confidence in REI’s ability to compete‚ or a respect for the quality of product produced by Patagonia. Similarly‚ in both stores‚ the Patagonia clothing
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management (Amsterdam University of Applied Sciences) Dissertation supervisor: Mr. S. Molenaars Second dissertation supervisor: Ms. Y. Gunning Dissertation company: Used Products Company supervisor: Mr. Berthold Bakker Summary Used Products B.V. is a Dutch franchise chain specialized in pawning‚ buying and selling second-hand products. Motivated to expand their business to Germany‚ the firm’s management team realized that their knowledge of the German market was insufficient to make well-founded
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including one question asking them to rate McDonald’s on various parameters like taste‚ variety‚ speed of service‚ etc. Response was received from 132 customers of McDonald’s. Profile of respondents To know the age group of respondents we asked them which age group they belonged. There were three segments in which the response can be divided: 1. Below 23 2. 23 – 28 3. Above 28 The pie chart below shows the breakup of respondents on the basis of their age group. [pic] Around
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1. Positioning- Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market. The goal is to locate the brand in the minds of consumers to maximize the potential benefit to the firm. The result of positioning is the successful creation of a customer focussed value proposition. Examples- a) Mahindra & Mahindra positioned their SUV Scorpio to life style oriented consumers. b) Indica by Tata Motors for small car consumers
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Product-Harm Crisis Giselle Rieschick Walden University Product-Harm Crisis Businesses spend top dollar in order to get the publicity needed to be successful‚ and success is generally measured in dollars. If a company is lucky‚ then the brand will flourish by “word-of-mouth” or traditional advertising. If the company is unlucky‚ the brand can be tarnished by a product-harm crisis. Product-harm crisis can be defined as a well-publicized event that finds a particular product to be defective
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excellent customer service. It is an effective strategy for taking full advantage from the engagement between customers with organizations and also offering a competitive edge to survive in this tough market environment. The profitability and sustainability of any businesses are mostly depends on how long the services and products their customers hold. Matter- of-course‚ the banking sector is not an exception to this concept; all of the banks attempt to make a different by using their customer service
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PRODUCTS Running Adidas currently manufactures several running shoes‚ including the adiStar Control 5‚ the adiStar Ride (the replacement for the adiStar Cushion 6)‚ the Supernova Sequence (the replacement for the Supernova Control 10)‚ and the Supernova Cushion 7 (which will soon be replaced by the Supernova Glide)‚ among others. In addition‚ their performance apparel is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes. Association football One of the
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The Relationship between Customer Loyalty and Satisfaction Introduction In the past decades‚ there was a controversial issue about the relationship between customer loyalty and satisfaction. Actually‚ it is still a heated debate nowadays. Some people said that customer satisfaction bring customer loyalty‚ while some people believed that customer loyalty affect customer satisfaction. Interestingly‚ very few executives and managers understand the critical difference. The purpose of this paper is
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