the United States has affected the sales of Harley-Davidsons motorcycles in 2007. With low interest rates‚ increasesin the price of gas‚ and increases in unemployment; these economic uncertainties have led the company to make a decision of reducing their production and shipment until the economy recovers. On the other hand‚ the international retail sales of Harley-Davidson have increased 13.7 percent in 2007. Compared to the figures in 2006‚ Harley-Davidsons production sales have increased 15.0 percent
Premium Motorcycle Harley-Davidson Marketing
CURRENT SITUATION 3 A. CURRENT PERFORMANCE 3 B. STRATEGIC POSTURE 3 1. Mission & Objectives 3 2. Strategies 4 3. Policies 4 4. Summary 4 II. CORPORATE GOVERNANCE 4 A. BOARD OF DIRECTORS 4 B. TOP MANAGEMENT 5 III. EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS (SWOT) 6 A. SOCIETAL ENVIRONMENT 6 1. Economic 6 2. Technological 6 3. Political-legal 6 4. Sociocultural 7 B. TASK ENVIRONMENT 7 1. Threat of new entrants 7 2. Bargaining power of buyers 7 3. Threat of substitute of products
Premium Harley-Davidson Motorcycle
Hartley Highlights: Harley-Davidson Essential Facts Harley-Davidson had a 70 percent share of the motorcycle market in its first 60 years. The introduction of the Japanese motorcycle by Honda dropped Harley’s market share down to 3 percent by 1982. AMF bought into Harley in 1965 in an attempt to fix the company. They sped up production‚ which decreased quality. They put Harley up for sale in 1981. Vaughan Beals‚ vice president of motorcycle sales‚ led a team that purchased the division from
Premium Motorcycle Harley-Davidson Harley Owners Group
Harley-Davidson Case Study Based on this case and other information about Harley at www.harley-davidson.com and other sources‚ what do you think are its major strengths and weaknesses? Strengths Harley is American made. Being an American‚ having a local dealer‚ local repair shop‚ and local customer service is everything to a buyer. It also happens to be the only heavyweight motorcycle to be completely made in America‚ which gives the buyer a sense of security and confidence
Premium Harley-Davidson Motorcycle
Harley Davidson‚ the name makes grown men smile and act like kids. The only problem is that Harley Davidson only targets grown men the company has lost its younger crowd to the "crotch rockets". Honda and Yamaha are two companies that have taken advantage of this and they have stolen many customers from Harley Davidson. What is being proposed here is to revamp Buell and make a true Harley Davidson "crotch rocket". How this will be accomplished is by looking at the companies ’ strengths‚ weaknesses
Premium
Harley-Davidson: Fortune 500 Company The Hogs‚ Inc. David Deubner Yvonne James Sandra Jones Giovanni Legaspi Julie Orton Florida State College at Jacksonville MAN3240 October 21‚ 2009 The history of Harley-Davidson is an incredible story of four young men in Milwaukee‚ who experimented with internal combustion in a 10x15 little shed with the words Harley-Davidson Motor Company inscribed on the front. Not only did they not burn down the shed but they created a business
Premium Harley-Davidson Motorcycle
I) Problem/Issue Statement: Harley Davidson‚ a highly distinctive motorcycle company whose success was built on its brand image‚ may have reached the pinnacle of its growth in the late 1990s and early 2000s. The combined effects of a market focus on a narrowing demographic group‚ the difficulty experienced in gaining market share in Europe‚ and short-term forecasting problems led to the concern of the company’s future. II) Alternatives: a) Status-quo b) Focus on building the Buell name brand
Premium Harley-Davidson
Harley-Davidson‚ Inc. Contents Introduction Problem Statement Supply Management Strategy Project Scope Project Execution Software Vendor Finalists Recommendations 2004 Update References Introduction Harley-Davidson is an American motorcycle manufacturer with a rich history and cultural tradition. Founded in 1903 in Milwaukee‚ WI‚ Harley just celebrated its 100th anniversary with a series of events around the world that culminated in hundreds of thousands of motorcyclists
Premium Supply chain management Enterprise resource planning Harley-Davidson
DECISION MAKING Submitted by Afzal muhammed International mba COMPANY CAN TAKE SHORT TERM DECISION USING THE DECISION MAKING INDICATOR Break-even point The break-even point may be defined as that point of sales volume at which total revenue is equal to total cost. It is the point of no profits no loss. A business is said to break-even when its total sales are equal
Premium Costs Variable cost Cost
Harley-Davidson‚ Inc: Identifying eBusiness Risks and Related Assurance Services for the eBusiness Marketplace. Copyright © 2006 by Pearson Education‚ Inc.‚ Upper Saddle River‚ NJ 07458. TABLE OF CONTENTS Risks Involved For Harley Davidson Since Integrating E-Business Into Its Supply Chain Management System 2 Internal Controls Which Harley Davidson Can Implement To Mitigate The Risks Identified And How Best Can These Controls Be Audited 5 Business Risks For The Harley Davidson’s Business Partners
Premium Management Risk management