Jollibee Foods Corporation Jollibee Foods Corporation (JFC) was incorporated on January 28‚ 1978. JFC’s principal business is the development‚ operation‚ and franchising of quick-service restaurants under the trade name "Jollibee". In the Philippines‚ JFC also has‚ as subsidiaries‚ Fresh N’ Famous Foods‚ Inc.‚ which develops‚ operates and franchises quick-service restaurants under the trade names "Chowking"; "Greenwich"; Red Ribbon Bakeshop‚ Inc.‚ which develops‚ operates and franchises restaurants
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Jollibee Foods Corporation: International Expansion 1.1. What sources of competitive advantage was it able to develop against McDonald’s in its home market? Firstly‚ Jollibee was the first mover in the sector of burgers in Philippines‚ shaping customer preferences and expectations‚ instead of McDonald’s or KFC. Secondly‚ Jollibee was young‚ and very small in comparison of McDonald’s whose force worldwide is standardization. The burger company serves millions of exactly identical sandwich
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Jollibee is the largest fast food chain in the Philippines‚ operating a nationwide network of over 750 stores. A dominant market leader in the Philippines‚ Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan in the USA‚ Vietnam‚ Hong Kong‚ Saudi Arabia‚ Qatar and Brunei‚ firmly establishing itself as a growing international QSR player. A company that values
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Jollibee was able to build its dominant position in the fast food industry in the Philippines in several ways. The Company‚ in which the Tan family owned a majority ownership‚ operated on the vision of employees working happily and efficiently. This vision later became part of Jollibee’s “Five Fs” operating philosophy. The “Five Fs” included friendliness‚ flavorful food‚ a fun atmosphere‚ flexibility in catering to customer needs‚ and a focus on families. Throughout the Philippines‚ the Company
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Jollibee Phenomenon Jollibee is one of the Philippines’ phenomenal business success stories. Starting in 1975 as a two-branch ice cream parlor‚ it later expanded its menu to include hot sandwiches and other meals. With encouraging success‚ Jollibee Foods Corporation was incorporated in 1978 with seven outlets to fully explore the possibilities of a hamburger concept. Thus was born the company that revolutionized the fast food industry in the Philippines. In 1984‚ Jollibee reached
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1. How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald’s? Jollibee initially built up its dominant position on a platform of Five F’s: flavor‚ fun‚ flexibility‚ family atmosphere‚ and friendliness. This philosophy fit with the habits of Filipino customers and enabled the firm’s success and expansion in Manila. Flavor was an essential element of this‚ since Filipino customers preferred
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Jollibee Foods Corporation: Case Background I have always believed that I can make my business a big business. -- Tony Tancaktiong In May 1975‚ Tony Tan and his girlfriend/future wife Grace decided to be the bosses of themselves and went into a franchise agreement with then popular Magnolia Ice Cream. The idea came when the bachelors from University of Santo Tomas found themselves unwilling to work for anybody after graduation. Though both were Chemical Engineering graduates‚ the two had a bulk
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1. Jollibee was able to build the dominant position in fast food in the Philippines because it was based on “Five Fs”: friendliness‚ flavorful food‚ fun atmosphere‚ flexibility in catering‚ and focus‚ which fitted the Filipino customer’s habit. Additionally‚ since it was a local brand‚ it understood the customers well. For example‚ it offered spicy burgers that McDonald couldn’t offer. Furthermore‚ the political and economic crisis that occurred in 1983 led most foreign investors and competitors
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E I I Leonardo R. Garcia‚ Jr. Jollibee De La Salle University The Philippines The Taste that Jochen Wirtz Conquered a Nation NUS Business School National University of Singapore Singapore When someone says "fast-food restaurant"‚ what is the first name that comes to mind? Chances are good that it’s McDonald’s‚ the world’s largest food service organization. McDonald’s holds 20% share of the U.S. fast-food market‚ triple the share of closest competitor
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JOLLIBEE FOODS CORPORATION: INTERNATIONAL EXPANSION A Case Study CASE BACKGROUND Jollibee Foods Corporation (JFC) is the most successful fast food chain in the Philippines. It started out as an ice cream parlor owned by the Tan family‚ headed by Tony Tan Caktiong (TTC) as President. Brought about by oil crisis which doubled the price of ice cream‚ JFC diversified into hamburgers in the year 1977. Jollibee’s philosophy is epitomized by “Five Fs” – Friendliness‚ Flavorful food‚
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