MANAGEMENT CASE describes a real-life situation faced‚ a decision or action taken by an individual manager or by an organization at the strategic‚ functional or operational level Mortein Vaporizer: What lies beneath Brand Positioning? Debasis Pradhan and Divya Agrawal H ari Panda‚ the brand manager of Mortein Vaporizer‚ could not keep his mind off the challenges faced by his brand even during an official gathering of colleagues at the Golf ground in Bhubaneswar. He detached himself from the group
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I choose sonic and McDonald’s because they are better than burger king and Wendy’s. I think that sonic is better than McDonald’s because sonic has better food to choose from than McDonald’s does. I also think that sonic is better for you than McDonald’s. I also think that sonic cost less than McDonald’s does. The meat from sonic are better than the meat from McDonald’s. The sides from sonic are better than the sides from McDonald’s. Sonic has more drinks and more ice cream to choose from than McDonald’s
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Global Positioning System Abstract- Global Positioning System (GPS) is the only system today able to show ones own position on the earth any time in any weather‚ anywhere. This paper addresses this satellite based navigation system at length. The different segments of GPS viz. space segment‚ control segment‚ user segment are discussed. In addition‚ how this amazing system GPS works‚ is clearly described. The various errors that degrade the performance of GPS are also
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MARKET SEGMENTATION‚ TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. And‚ consumer (the end user)‚ who makes a market‚ are of varying characteristics user and buying behavior. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. In order to capture
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Page: 9 1) Sexism extends even into the area of automobile driving‚ it seems. Believing that they are far better drivers than women. Men consider women drivers incompetent‚ inattentive‚ and even dangerous behind the wheel. -It seems that sexism extends even into the area of automobile driving. Believing that they are far better drivers than women‚ men consider women drivers incompetent‚ inattentive‚ and even dangerous behind the wheel. 2) However‚ statistics prove that women are‚ in fact‚ safer
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Developmentally Appropriate Practices The National Association for the Education of Young Children (NAEYC) is a society that strives to serve all young children from birth to the age of 8. They encourage high quality learning based on early childhood practice‚ policy‚ and research. NAEYC developed the Developmentally Appropriate Practice (DAP) to promote young children’s optimal learning and development. DAP incorporates teachers to recognise a child’s individual learning capacity and capabilities
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OBJECTIVE: The objective of this study is to verify the positioning of the new luxury brands in relation to traditional luxury brands and middle range brands‚ and to draw implications for both academics and practitioners. In other words‚ to show that in terms of perceived prestige new luxury brands are substantially closer to traditional prestige brands than middle-range brands. In terms of price‚ however‚ they are substantially closer to middle-range brands
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WIN – WIN OUTCOME UNDER Appropriate Dispute Resolution (ADR) Prepared by: Yohannes Tesfaye Keleta ID. No. CLG/UD/0109/01 E-mail yohannestesfaye42@yahoo.com Advisor: Zelalem Debebe Submitted:- In fulfillment of the requirements for the L.L.B. Degree at the Faculty of LAW Mekele University November‚ 2013 Acknowledgement I would‚ whole heartedly‚ thank Librarians Behailu‚ Shewaye‚ Zelalem and all staff members at Addis Ababa Law
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1 INTRODUCTION Guess is a universally known brand with a fashionable and unique style towards their diverse product range. They cater their products for all ages‚ from babies to the sophisticated market‚ including the male and female targeted group. According to the Guess website (no date)‚ the Marcianos found in 1981‚ a small denim company in California. Guess continues to be guided by the Marcianos brothers‚ Paul and Maurice. They saw an opportunity to combine the European and American culture
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AUTOMATIC SENTENCE GENERATOR SYSTEM FOR SPEECH RECOGNITION APPLICATIONS. José Luciano Maldonado. Universidad de Los Andes‚ FACES‚ Núcleo La Liria‚ edificio G‚ piso 1‚ Instituto de Estadística Aplicada y Computación‚ IEAC‚ Mérida‚ Venezuela. luzmalvy@telcel.net.ve maldonaj@faces.ula.ve Abstract. We describe an experimental computer program which can generate sentences automatically. To do so‚ models are first created based on contexts of interest. These models incorporate word histories that are
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