Revista Alicantina de Estudios Ingleses 13 (2000): 67-88 Text World Creation in Advertising Discourse Laura Hidalgo Downing Universidad Autónoma‚ Madrid lhidalgo@bosque.sdi.uam.es ABSTRACT This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s)‚ in particular‚ deixis and frame knowledge. The argument
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Table of Contents 1.0 Introduction 1 2.0 Subliminal Advertising 2 2.1 Flashed Messages 2 2.2 Accelerated Speech 2 2.3 Sexual Imagery 2 3.0 Covert Advertising 3 3.1 Whisper Marketing 3 3.2 Product Placement 4 4.0 Using Covert Advertising 6 4.1 Advantages of Covert Advertising 6 4.2 Disadvantages of covert advertising 7 5.0 Future of Covert Advertising 8 6.0 Conclusion 9 7.0 References 10 1.0 Introduction The media today is constantly being cluttered by millions of
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Running Header: Ethical Advertising Ethical Advertising Raquel Rodriguez 12/13/2011 David Frost BUS 3200 Abstract There is a major concern when it comes to ethical advertising in today’s society. First off not many understand what is and what is not ethical. Companies that use an advertising strategy must be honest‚ fair and consider taste and decency when deciding on their advertising idea. Advertising companies do a great job when it comes to being truthful due to many regulations
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bring. Negative Effects of Television on the Brain Addiction to Audio-Visual The first and foremost unwanted effect of television is‚ addiction. A viewer enters a hypnotic state while watching TV for a long time. This is caused by the flicker on the TV screen. This is why most people doze off while watching TV‚ providing it entry into your subconscious mind or the alpha state. If this happens for a shorter period of time‚ it provides relaxation. However‚ people who watch TV very frequently
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This pack comprises HUM 150 Week 1 Individual Assignment Film Viewer Opinion Paper General Questions - General General Questions · Write a 500- to 700-word paper in which you address the following questions. How do you decide which films to watch? In your opinion‚ what makes a film enjoyable? In your opinion‚ what makes a film unenjoyable? · Format your paper consistent with APA guidelines. Since this is a personal response paper‚ you may use first person language.
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GENDER STEREOTYPES IN ADVERTISING INTRODUCTION: This paper aims to focus in the presence and evolution of gender stereotypes in advertising. So‚ we could start defining stereotypes and more specifically‚ media gender stereotypes. According to the Oxford English Dictionary‚ a stereotype could be defined as :”A preconceived and oversimplified idea of the characteristics which typify a person‚ situation‚ etc.; an attitude based on such a preconception. Also‚ a person who appears to conform
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TITLE: “IS GOOGLE WATCHING YOU?” STUDENT NAME: MOHAMMED FARAAZ KHAN “IS GOOGLE WATCHING YOU?” Is GOOGLE watching you? In my opinion the answer is yes‚ Google is watching you‚ and your every move made online through Google is being monitored. Every keystroke entered is being monitored by Google through cookies embed in the browser. Google is by far the most popular search engine in the world and is very widely used across the word by millions of users. Google’s business
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"What is your experience with decision-making models?" How do we‚ as leaders‚ make our decisions? After decades of pondering‚ no singular method on the subject exists. So how then does one know which method to choose or if the right choice has been made and why should we use one at all? To answer these questions‚ I must refer to my personal experience on the subject. I have used a variety of decision-making tools‚ including PMI‚ SWOT‚ CBA‚ Decision-Trees‚ and MDPISA. What are these tools?
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project report On INFLUENCE OF HUMOR ADVERTISING ON CONSUMER BRAND PREFERENCE Submitted in partial fulfilment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION By Nidhi gupta MBA/1056/2011 Ankit khandelwal MBA/1055/2011 Prabhat Kumar MBA/1036/2011 Aniket MBA/1060/2011 Vishal MBA/1053/2011 DEPARTMENT OF MANAGEMENT BIRLA INSTITUTE OF TECHNOLOGY‚ MESRA CONTENTS 1. INTRODUCTION 2. RESEARCH PROBLEM
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Jayna Kovel World Theatre Greg Justice 07 November 2013 The View Unnerving. That’s the only way to describe walking into a dimply lit black box theatre to realize that the actor you have come to watch…is watching you. He’s acting‚ yes‚ but the whole premise of “The View” could not have been more clearly stated as we sat down to the crackle and pop of white noise in the background. In the tiny theatre‚ I couldn’t have been more than ten feet from what we were soon to learn was the main character
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