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    Video 0094-Subject: Science‚ the teacher did well at managing the time in his classroom. In the video there are two parts to how the class interacts; small groups leading into a whole class discussion. During the small groups‚ the teacher walks around the classroom observing and answering questions in each group. You can see the positive energy that he is displaying as he checks for understanding and cooperative working. The students are engaged and on task. I liked that he checked to see how the

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    Advertising 24

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    Introduction Advertising is used to promote goods‚ services‚ images‚ and anything else that advertisers want to publicize. It is becoming a major part of mass media. At times we may view it positively‚ at other times we may just neglect or ignore it. In order to attract audiences‚ advertisers use various techniques on their advertisements to make people aware of the firm ’s products‚ services or brands. Although the methods used by advertisers are infinitely‚ they have a common goal to persuade

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    II Chapter 2.1 Their Eyes Were Watching God In the second chapter‚ the analysis of the novel Their Eyes Were Watching God will be provided. At the very beginning‚ it is worth mentioning some crucial facts related to this novel. Published in 1937‚ the novel is nowadays considered canonical reading both for African American literature as well as for women’s literature. Their Eyes Were Watching God consists of four parts. Each part encapsulates a different period in the main character’s life. The

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    The power of advertising

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    The Power of Advertising Gail Patterson It is argued by many that television is the most powerful source of advertising (Grant and O’Connor; 2005‚ Jasperson and Yun‚ 2007) and is also the most likely form of media to be remembered and discussed by the public (Ford-Hutchinson and Rothwell‚ 2002‚ p17). This is confirmed by a number of studies that show a good response to television advertising‚ and corresponding commercial spending; a report in the Economist found that “Television remains

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    Creativity in Advertising

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    [pic] TABLE OF CONTENTS 1. Abstract – Creativity in Advertising……………….. 5 2. Emotions and Brand value…………………………… 6 3. Innovations in Advertising……………………………. 9 4. Survey for Creative advertisements……………… 34 5. Analysis……………………………………………………….. 41 6. Conclusion…………………………………………………… 47 7. References……………………………………………………. 48 CREATIVITY IN ADVERTISING “Creativity is seeing something new when you look at something old; it is all heart of civilization

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    Surrogate Advertising

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    1. INTRODUCTION TO THE STUDY 1.1. ADVERTISING INDUSTRY Advertising is a form of communication used to encourage or persuade an audience (viewers‚ readers or listeners; sometimes a specific group of people) to continue or take some new action. Most commonly‚ the desired result is to drive consumer behaviour with respect to a commercial offering‚ although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company

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    5.2 Proposal to Expand Into Corporate Advertising Videos VYP has been approached by Zubinos Coffee Shops Ltd to produce a corporate advertisement. This has highlighted the need and opportunity for VYP to venture into advertising which may improve costing and profit margins. Social media advertising is a huge and growing business. Social advertising revenue is forecasted to increase by 194% to reach $15 billion by 2018. Facebook‚ Twitter and Google+ are the most popular social networks with search

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    Advertising Evaluation

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    David McGroarty-Manley 05-22-12 Advertising Evaluation & Technology Searle Introduction For my Final Project‚ I have chosen to do an advertising campaign for the World Rugby Shop (www.worldrugbyshop.com)‚ a company that specializes in selling Rugby gear‚ equipment‚ clothing‚ etc. My focus group will be children; more specifically pre teens aged 7-12. Although this is a continuing controversy within the world of marketing‚ I feel it is an extremely important and

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    Jazz: Video Analysis

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    Watching these videos‚ I feel very sorry for Jazz. It must be very hard especially around age eleven when boys start coming into your life and you want to date. I would never guess that she is a boy‚ she looks nothing like one and she acts nothing like a boy. That has to be a lot of stress on Jazz and her family. Her family wants her to be happy and love herself and Jazz seems to be dealing with it well. It makes sense that Jazz is obsessed with mermaids‚ because mermaids have tails and not boy or

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    Ethical Advertising

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    Advertising * A public notice meant (a) to convey information (b) invite patronage or some other response. Inform and persuade ("stimulate demand"). From a marketing context‚ advertising could be defined as "a paid form of nonpersonal communication about an organization and/or its products that is transmitted to a target audience through a mass medium." Therefore one kind of promotional activity‚ separate from publicity (free)‚ sales promotion (not forms of communication)‚ and personal selling

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