ADVERTISING ESSAY Advertorials Author Neil Kokemuller defines advertorials as messages that are delivered in a specific to print media publications and websites. It has a distinct format compared with other print ads. (http://yourbusiness.azcentral.com/advertorial-vs-advertisement-5280.html) Advertorials differ from traditional advertisements in that they are designed to look like the articles that appear in the publication. Most publications will not accept advertisements that look exactly like
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A huge part of our day is spent listening to‚ watching and reading media. Media being defined as all the means of communication‚ like newspapers‚ radio‚ internet‚ and TV that provide the public with news‚ entertainment‚ etc.‚ usually along with advertising. We live in a fascinating world and an even more fascinating society. We are part of a culture where every morning we wake up to the energized voices of the morning news crew‚ whose job it is to make the rest of us as upbeat and awake as possible
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Matthew Wills Dr. Toby Beeny English 1000 April 17‚ 2013 Do Video Games Improve Cognition? In today’s society‚ video games are becoming ever more popular and the more popularity video games receive‚ the more research that will be done on the topic. Many years ago you may have heard of Pac-Man‚ Donkey Kong‚ and of course the “classic” Super Mario. Today we have better technology and millions of different games out there that can put gamers in tough situations and can lure them to play for hours
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ARD | Ventures A New Segment of the Outdoor Advertising Market About the Authors: ARD Ventures is a venture capital firm that provides detailed market research and analysis on sectors that it considers for investment opportunities. By Ryan Hubbard‚ ARD Ventures Investment Analysis: Measuring the Value of Vehicle Wraps Vehicle wraps‚ a growing trend in outdoor advertising‚ is a very rapidly growing sector of the advertising industry. The purpose of this white paper is to describe the market
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Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials‚ but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. "The average American child sees more than 40‚000 commercials a year‚ and advertisers spend more than $12 billion annually marketing to themdouble the amount of
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Meaning of ‘Girl Watching’” by Quinn‚ (2002) shows that the behaviors seen by men and women are differently interpreted in the workplace. In the study conducted‚ men considered watching girls as an act that achieves and protects their own masculinity. Girl watching is commonly done to bond with other males and to create or maintain their masculinity. Women are threatened and less powerful when they are targets of sexual harassment and remain an object to these men who are watching them. When initially
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elevators‚ schools‚ airports‚ public transit stations‚ stores‚ and streets – basically anywhere but your home. Sure‚ this feeling can be uneasy‚ perhaps go as far as to make you feel uncomfortable but video surveillance is a necessary precaution and the invasion of privacy is worth it for our safety. So what makes this “invasion of privacy” worth it? Well ‚ video surveillance definitely has a lot of pros. Video surveillance creates a piece of mind‚ prevents things from being lost/misplaced‚ it acts as
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between 70% and 90% of teens in the United States play video games and it is said that 5% to 10% of those kids are addicted to gaming‚ but what about the other 80%? Although people may argue that the internet or video games cause adolescents to have antisocial personalities that isn’t necessarily true for every person. The internet and videogames can have positive impacts on both the world and people’s lives. The internet and both online and video games aren’t detrimental to adolescents’ intellectual
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Regulatory Aspects of Advertising and Promotions * Activities online redirected back to social media accounts * Celebrities paid to tweet * FTC has rules about making people reveal that they’re really being paid to voice their opinions * We are being targeted with communication highlights that the social‚ ethical‚ and regulatory aspects of advertising are as dynamic and controversial as any of the strategic or creative elements of the process The Social Aspect of Advertising * Positive-
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Video Games Made Me Burn My House Down It’s finally the Thursday night. You’ve seen the advertisements on television and have been waiting for this night for months. You have heard all of your friends talking about it. Tonight‚ your favorite video game is being released at midnight. You’re getting fidgety just thinking about it. You started counting down the clock as it ticks its way to midnight. Though the clock just past eight‚ you can’t stand the anticipation. You get in your car‚ start the
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