A STUDY ON DISTRIBUTION CHANNEL AT PEPSICO Submitted in partial fulfillment of the requirement for the award of degree In Post Graduate Diploma in Management Submitted by MD. FARUQUE ANSARI 09/KA/NHLI/PGDM/FT/B/045 Under the guidance of MR. T. SIDDHARTH
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TYPES OF RETAIL FORMATS 1. CHAIN STORES: • Chain stores are retail outlets that share a brand and central management‚ and usually have standardized business methods and practices. • These characteristics also apply to chain restaurants and some service-oriented chain businesses. • In retail‚ dining and many service categories‚ chain businesses have come to dominate the market in many parts of the world. Chain stores are a form of franchising. • The world’s
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years of experience in Retail‚ FMCG &Telecom Sales .Well versed with International Retail Standards‚ service quality‚ Pricing‚ Merchandising and Purchasing. * QUALIFICATIONS M.B. A. (Marketing)Mahatma Gandhi University‚ Kerala‚ India(2005) B. COM University of Calicut‚ Kerala‚ India (2003) * SOFTWARE APPLICATIONS Software’s : ERP‚Tally 7.1‚ Peachtree‚ RSG & Ulti Sales MS Office : Excel‚ Word‚ Access‚ PowerPoint &Outlook * KEY SKILLS Retail Store Operations P&L
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MarketLine Industry Profile Food Retail in the United States February 2012 Reference Code: 0072-2058 Publication Date: February 2012 WWW.MARKETLINEINFO.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED United States - Food Retail © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0072 - 2058 - 2011 Page | 1 EXECUTIVE SUMMARY Market value The United States food retail industry grew by 5.6% in 2011 to reach a value of $927
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The case describes Tesco’s ’Steering Wheel’ strategy and explains how it enabled the company to emerge as the largest retail chain in the UK. In 1997‚ Terry Leahy (Leahy) took over as CEO of Tesco. He aimed to make Tesco a ’Value Retailer.’ Leahy named the strategy he wanted to adopt as ’The Tesco Way’ which comprised of the company’s core purpose‚ values‚ principles‚ goals and the Balanced Scorecard. Tesco adapted the Balanced Scorecard approach to meet its own requirements renaming it the Steering
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matured through new products and services such as Google Calendar‚ Groups‚ Gmail‚ Docs‚ Mobile‚ Maps‚ Blogger‚ and more that have all successfully given the customers their satisfaction. Their growth ties in with their devotion to focus on the user and having all else follow. Google knows that they are a Search Company first. This means that Google recognizes what they are best at‚ and to do that
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To clean out the beakers and conical flasks Funnel To help pour the chemicals into the burette calmly Glass rod To stir the solutions phenolphthalein To use as an indicator Risk assessment Hazard Risk Management Very likely likely possible remote HCL Irritant and can damage eyes Be cautious and wear safety glasses X NAOH Irritant and can cause damage to eyes Be cautious and wear safety glasses X Phenolphthalein Irritant and can cause damage to eyes Be cautious and wear safety
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Communication Channel Scenarios MGT/521 04/29/2011 SCENARIO 1 1. According to the Organizational Behavior‚ Fourteenth Edition article‚ the Formal Channel of communication is explained as‚ “Traditionally following the authority chain within the organization” ( Stephen P. Robbins‚ 2011‚ p. Chapter 11). Lateral communication is occoring in this situation because I am of equal status as my team members. The Vice President of Operations passes the news to me then I convey the message
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CHAPTER 8 Distribution Channels and Logistics Management Objective: examining the nature and role of the channels in attracting and satisfying customers The Nature of Distribution Channels • Distribution channels are intermediaries used by the producers to bring their products to the market. • Why? Because the use of intermediaries bring greater efficiency in making goods available to target markets. In other words‚ they match the supply with the demand. • Most important benefit of using intermediaries
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RETAIL COMMUNICATION A communication program can be designed to achieve a variety of objectives for the retailer‚ such as building a brand image of the retailer in the customer’s mind‚ increasing sales and store traffic‚ providing information about the retailer’s location and offering‚ and announcing special activities. Retailers communicate with customers through advertising‚ sales promotions‚ store atmosphere‚ Web sites‚ salespeople‚ e-mail‚ direct mail‚ m-commerce‚ community building‚ publicity
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