1. 2. 3. 4. 5. 6. 7. 8. INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension
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Ninkeza 8d Abortion Abortion is wrong. The Lord has said‚ "You shall not murder‚" (Exodus 20:13). The life that is growing in the mother is a child. The Bible looks at the life in the womb as a child. (21:22) says‚ "And if men struggle with each other and strike a woman with child so that she has a miscarriage‚ yet there is no further injury‚ he shall surely be fined as the woman’s husband may demand of him; and he shall pay as the judges decide‚" (NASB).1 If you are too young to have a baby
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Jean-Paul Sartre was a 20th century intellectual‚ writer‚ and activist. He was born June 21‚ 1905‚ in Paris‚ France. As a child Sartre was a small cross-eyed boy‚ who did not have much friends; he would spend most of his time dreaming and thinking. Some say his background as a child led to his success as an adult. Later in his life he studied at the École Normale Supérieure and became Professor of Philosophy at Le Havre in 1931. Between 1931 and 1934‚ he taught high school in Le Havre‚ Lyon
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EARLY LIFE OF JEAN JACQUES DESSALINES The first was the father of Maréchal de Camp Monsieur Raymond Dessalines‚ created 1st Baron de Louis Dessalines on 8 April 1811‚ aide-de-camp to King Henry I‚ Privy Councilor‚ Secretary-General of the Ministry of War between 1811 and 1820 and Member of the Royal Chamber of Public Instruction between 1818 and 1820‚ who received the degree of Knight of the Order of St. The second was the father of Maréchal de Camp Monsieur Dessalines‚ created 1st Baron de Joseph
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BRAND AWARENESS OF INDUSTRIAL PAINTS OF GOA PAINTS & ALLIED PRODUCTS SUBMITTED BY:- Jayalekshmi S.P. PGDM: - TPS 20th BATCH Roll No: - 20024 Corporate Guide Faculty Guide Mr. Ajith Vasudevan
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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number of brands which are next best‚ but only one brand that is the best. In a number of product categories like TVs‚ cars‚ personal computers‚ paints‚ razorblades‚ soaps and so on‚ we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising‚ word of mouth‚ product performance and other factors. Thus‚ Positioning is the outcome of our perceptions about the brand relative to
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Topic #1 Jean-Jacques Rousseau makes the provocative claim that the transfer of sovereignty involves in the election of representatives signifies a loss of freedom: "The instant a people chooses representatives‚ it is no longer free." (On the Social Contract‚ p.103) Do you agree with Rousseau? The book "On the Social Contract" published on 1762 by Jean-Jacques Rousseau is one of his most important works‚ which points out the basis for a genuine political order and freedom. One of Jean-Jacques
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Brand Antecedents of true BrAnd LoyALty Jooyoung Kim‚ Jon d. Morris‚ and Joffre swait ABSTRACT: We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility‚ affective brand conviction‚ cognitive brand conviction‚ attitude strength‚ and brand commitment. Data from experimental conditions with manipulations of eight product classes and two involvement levels lend support for the proposed model‚ demonstrating
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Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
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