The 2G spectrum scandal involved officials in the government of India illegally undercharging mobile telephony companies for frequency allocation licenses‚ which they would use to create 2G subscriptions for cell phones. The shortfall between the money collected and the money which the law mandated to be collected is 1‚76‚379 crore (1.763 trillion) rupees (roughly equivalent to 39 billion US dollars). The issuing of licenses occurred in 2008‚ but the scam came to public notice when the Indian Income
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divided the market into lower income level group‚ mid income level group and high income level group. As per one of the initial Income segmentation strategy of Reebok‚ it divided the consumers as car owners and non-car owners. But this strategy also backfired because at that time many car users were not the car owners. Either they were using the company car or were using government car. So‚ it decided to segment the market on the basis of the earnings of the consumers. Psychogeaphic: Reebok has mainly
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FOCUSING MARKETING STRATEGY WITH SEGMENTATION AND POSITIONING Understanding Markets Strategy planning to narrow down the process - understand your customers Identify the market based on the marketing mix - 4 Ps Don’t just focus on the product‚ e.g.‚ Hallmark sells more than just greeting cards Generic markets: market with similar needs and sellers offering diverse to satisfy those needs Product market: market with very similar needs and sellers offering various close substitute ways of satisfying
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2G Spectrum Scam The Rs 1‚76‚000 crore loot in telecom by the UPA govt 1) What is spectrum? What is its relation with mobile phone services? Spectrum is airwaves. Each operator is assigned a set of frequencies. In normal basic telephone service‚ a pair of wires is used for communication. But in case of mobile/wireless communications‚ airwaves are used instead of wires. These spectrum/airwaves are licensed by the Government. It is allocated in Mega Hertz (MHz) in telecom licenses. 4.2 MHz is given
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Electromagnetic Spectrum 299‚792‚458 m/s – speed of light 186‚282 mile/s Speed of light = WL x Frequency C=(^)(v) Wavelength sa Electric field Band Designations: ELF- extreme low – 3-30hz SLF- super – 30-300hz ULF- ultra – 300hz-3khz VLF – very – (Vice Versa) LF – low MF – medium HF – VHF – UHF – SHF – EHF – 30-300ghz Standard Frequency JJY- japan – 40khz‚ 60khz MSF – Rugby‚England – 60khz‚5km‚3.1miles) WWVB‚ Colorado‚USA (60khz) HBG – Switzerland (75khz) DCF77 – main‚Germany (77.5khz) LORAN-
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One out of every 88 children in the US is affected by an autism spectrum disorder. They occur more often among boys than girls. While autism appears to be on the rise‚ it’s unclear whether the growing number of diagnoses shows a real increase or comes from improved detection. Early diagnosis is important‚ as early treatment can help a child with autism make significant gains in language and social skills. Autism spectrum disorders affect social interaction‚ nonverbal and verbal communication‚ behaviors
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MARKET SEGMENTATION‚ TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. And‚ consumer (the end user)‚ who makes a market‚ are of varying characteristics user and buying behavior. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. In order to capture
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sector of a population. Most of the marketers nowadays believed that the demographic segmentation bases are the most popular and practical segmentation bases. Kotler(1984‚ p. 255) states that “demographic variables are the most popular bases for distinguishing customer groups”‚ possibly because the ease with which this kind of data can be collected. Demographic segmentation divided the market into groups of basis variables which consists of age‚ sex‚ income‚ and social class. Age Consumer needs and want
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and being unable to communicate with people in everyday life. Unfortunately for many‚ this isn’t a hypothetical situation; it’s their lives. This is a disorder called the “Autism Spectrum Disorder.” This disease can be classified and defined thousands of different ways‚ but the one thing connecting everyone on this spectrum is the fact that the reason why they have this disorder is completely unknown to scientists. There are theories that range all the way from genetics to cases of physical harm‚ but
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Marketing TARGET MARKETING: Market Segmentation‚ Targeting and Positioning Introduction 1. To succeed in today’s competitive marketplace‚ companies must be customer-centered‚ wining customers from competitors and keeping them by delivering greater value. a. Sound marketing requires a careful‚ deliberate analysis of consumers. b. Since companies cannot satisfy all consumers in a given market‚ they must divide up the total market (market segmentation)‚ choose the best segments (market
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