Subway target segmentation Young optimism People who fall in “young optimism” segment are one of the regular customers who want a fast healthy and cheap meal. This segment includes young professionals‚ technocrats and students who would visit during lunch time and/or dinner time. These young optimists are busy with their jobs or studies and therefore wouldn’t be able to make their own meal at times. Since they enjoy outgoing lifestyle they’ll love to stop by Subway and eat there. Socially aware
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Market Segmentation‚ Targeting and Positioning Market Segmentation Concept : Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different
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Books and Music. The first Kobo eReader was sold in 2010 (Euromonitor‚ 2012‚ p 1). The company was sold in 2012 to Rakuten Inc‚ the largest e-commerce company in Japan. Kobo’s headquarters are in Toronto‚ ON (Euromonitor‚ 2012‚ p 1). Kobo not only manufacturers their own brand of eReaders‚ but has also developed tablets and applications for the ipad and android platforms (Euromonitor‚ 2012‚ p 1). Kobo was named by using an anagram for the word ‘book’ (Creative Keys‚ 2013). Size and Growth Kobo
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Comparing Wavelengths In The Electromagnetic Spectrum Gamma rays have the smallest wavelength in the electromagnetic spectrum‚ there is only 0.03 nano meters between the peak of each wave as is shown in this diagram. There is a universal speed that electromagnetic waves travel at which is 300m/s and this means that the wave frequency depends on the wavelength. The wave frequency for gamma rays is 300/0.03=10000hz. Gamma rays are produced by violent events in the universe such as supernovas and
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Market segmentation‚ targeting and positioning Introduction You must have ever wondered why marketers only target certain markets and how these markets are identified. Think about universities: how do they identify which students to touch with about degrees schemes? What criteria or base (variables) do they use? Do they base it on where you live‚ your age‚ or your previous schooling scores? Do they market to postgraduate and undergraduate groups differently‚ what about international and domestic
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University of Phoenix Material Career Spectrum Scavenger Hunt Part 1 Find‚ and list‚ at least 10 different careers from various sectors in the health care industry. Describe the role of each career and explain what makes that profession different from the others. You can include‚ but are not limited to‚ factors such as education and experience requirements‚ services rendered or products offered‚ licensure‚ pay‚ involvement with other health care sectors‚ and type of work duties. Career Description
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(a) Segmentation bases in industrial product markets Segmenting an industrial product market introduces a number of additional bases‚ uses similar bases and also precludes some of the ones more frequently used for consumer product markets. Such bases are: • Type of application/end use e.g. adhesives for home‚ office and industrial use. 3 • Geographical e.g. Scotland‚ Wales‚ North West‚ North East‚ South East‚ East Anglia or by country/region. • Benefits sought: Closely related to the above
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Full Cost Accounting What is full cost accounting? What are the advantages and disadvantages of full cost accounting? Full cost accounting is defined as being the practice of collecting and presenting all of the costs that are connected with the production of a product or a service. Some of these costs can be described as direct‚ indirect‚ and variable costs‚ though they may vary by business. Full cost accounting has several advantages when used appropriately. It can lead to better and
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Segmentation When entering a market‚ an organisation needs to identify its customers and what its customer needs are. A business can’t go into a market with a product and expect to sell it‚ because the demand for the product may not be there. It is important for the business to plan thoroughly before entering a market and understand the diverse nature of a market. For example‚ a market may have large range of consumers who have different tastes‚ preference and needs. So this is where the concept
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KISAPMATA: Plot Segmentation 1. Credits 2. Family discussion with Mila and her parents (Sunday‚ November) A. Mila asked his parents’ permission to get married with Noel B. Mila was 2 months pregnant C. Father was angry but still consented the marriage 3. Noel and Mila’s father finally met 4. Noel and his father went to Mila’s house to ask for her hand A. They discussed the plan for the wedding (when and where) B. Noel and his father was speechless when Mila’s
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