Desalination 223 (2008) 448–456 Water desalination cost literature: review and assessment Ioannis C. Karagiannis*‚ Petros G. Soldatos Agricultural University of Athens‚ Department of Agricultural Economics & Rural Development‚ 75 Iera Odos Street‚ GR 11855 Athens‚ Greece Tel. +30 210 5294769; Fax +30 210 5294776; email: i.karagiannis@aua.gr Received 21 December 2006; accepted 28 February 2007 Abstract As water resources are rapidly being exhausted‚ more and more interest is paid to the desalination
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To what extent might UK firms benefit from a decision by the UK government to join the Single European Currency? The single European Currency is the currency used by the institution of the EU and it’s the official currency of the Eurozone consisting 18 of the 28 member states. On 1 January 1999‚ the Euro was introduced as the single European currency‚ but today‚ the UK is still using the Sterling Pounds‚ and if the UK join the single European Currency‚ there may be some advantages and disadvantages
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The Macro Environment of the Crisps‚ Nuts and Salty Snacks market in UK. "The macro environment consists of a number of broad forces that effect not only the company but also the other actors in the macro environment"(Jobber 2007:78). The main purpose of every company is to generate profit by providing its customers their products and services. In order to do that efficiently‚ companies should conduct their business considering the macro environment forces. Therefore often is used the PEST (political
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model of industry and market analysis that reflects recent developments in industry dynamics‚ such as globalization‚ entrepreneurship‚ technological advances and the internet” (Slater & Olson‚ 2002). 2.0 PORTERS FIVE FORCES MODEL FOR UK SUPERMARKET INDUSTRY Supermarkets’ performance is reliant on consumer’s income and their willingness to spend. The growing consumer pressure to drive value‚ quality and taste requires companies with strong management teams to understand the market trends in the industry
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lathering up can be a treasured part of a morning or nightly routine. Scented or unscented‚ in bars‚ gels‚ and liquids‚ soap is a part of our daily lives. In the United States‚ soap is a $1.390 million (US$)* industry with over 50 mass market brands. But in some markets the sales potential for soap is only beginning to be realized. At the end 2000‚ soap was a $1.032 million (US$)* business in India. IFF’s marketing experts offer the following overview of this growing category. *Source: Information
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Acknowledgement In preparation of this report by me‚ I feel great pleasure because it gives me extensive practical knowledge in my career. I get idea about The Luxury Market by this project. I am thankful to Mr. Moiz Lakdawalla for his valuable inspiration and guidance provided me throughout the course of this project. His patience and critically gone through the subject matter. I would like to take opportunity to express my gratitude towards all of them who have contributed directly
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needs and requirement of mobile users. Through market segmentation‚ we are able to distinguish behavior usage or preferences of smart phones for each market segment and use this information to design or offer specific product that meet the behavior or preferences of the user in each market segment. This project helps in developing a segmentation scheme for Nokia Phones with the help psychographic segmentation. Our findings show that the resulted market segment can be identified based on the prices
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1. What are some of the reasons why GMCC was required to carry out market research into the RBG segment? Make sure you outline a market research problem. 2. How did GMCC gather its market research? Describe the research design. 3. Evaluate GMCC’s research design. What might you have done differently if you were on the Consumer Insights (CI) team? 4. What are some of the marketing strategy implications for the market research obtained (hint: refer to the 4Ps)? What consumers should
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CHAPTER 1: INTRODUCTION 1.1 Background of Study The use‚ acceptance‚ adoption and application of internet technology to businesses to boast their performances are not something new. Saffu et al.‚ (2008)‚ states that there has been a significant increase in the use and application of e-commerce in businesses in the past decade. E-commerce has benefits such as reduction in costs‚ increased business opportunities‚ reduced lead time and providing more personalized service to the customers (Turban et
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What does Water do? Why do we as humans need water? Why can’t we just go around all of our lives and do sports or activities without needing to drink water? What does water do for our bodies‚ and what happens if we drink too much/too little of it? We as humans need water because Water is essential to good health—and life. Up to 60 percent of an adult’s body weight and about 74 percent of a newborn’s body weight is water‚ making it the largest single substance in the human body. Water helps carry
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