Building Brand Community for Harley Davidson | Analysis on the basis of Attitude Formation | | | | Submitted To Prof. Krishanu Rakshit Submitted by: Pranav Santurkar Rakesh Mishra Akshay Mahajan Anjanjot Singh Vinay Kumar | The Harley Owners Group (HOG) The Harley Owners Group or HOG is a factory sponsored motorcycle enthusiast club established in 1983. Its main aim was to negate the influence of outlaw bike-gangs as the face of the Harley Davidson brand and enhance the lifestyle
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HIGHER NATIONAL DIPLOMA ------------------------------------------------- Assignment STUDENT NAME | : | | EDEXCEL REGISTRATION NO. | : | | PROGRAMME | : | HND | SEMESTER | : | 04 | UNIT NO./TITLE | : | 13 / Managing Activities | ASSIGNMENT NO. | : | 01 of 04 | ASSIGNMENT TITLE | : | Managing Activities | UNIT OUTCOMES COVERED | : | | P13.1Explain how processes and functions inter-relate in the organisational structure P13.2Plan work activities to meet the objectives of
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IV. INTERNAL ENVIRONMENT A. Corporate Structure 1. Divisional structure: manufacturer of motorcycle‚ many of the first business in the United States to use just-in-time inventory. 2. The direction are set onward by lower level of employees and implemented by top management. Top management encourages education for employees of company objectives and develops a trust that employees will execute the right decision. B. Corporate Culture 1. Quality key ingredient - Open communication between
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MBA 620 Managerial Economics Melissa Mitchell Professor: Keith W. Ballantyne Case 2: Revving up for Relief: Harley Davidson at the ITC Harley Davidson is an American build and recognized name; they leaded the way for future entrants. Harley-Davidson strong American brand and have dedicated clients that will continue the motorcycle trend. Based on the information in this case‚ I can’t be reasonably sure that the United States had a comparative advantage in producing motorcycles. If it were‚ then
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Harley DavRecommendation MEMO To: Harley Davidson Executive Team From: SiL’K Team Date: 02/09/2013 SUBJECT: Harley Davidson: Enterprise Software Selection The SiL’K project team recommends that Harley Davidson select a supplier and partner in implementing an enterprise-wide procurement and supplier management system. The selected provider will form a partnership with Harley Davidson to increase collaboration‚ productivity and sales for Harley Davidson sites and suppliers throughout the
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Contents 1 Introduction 3 2 Supply Chain Management 3 2.1 Quality management 4 2.2 Inventory management 5 2.3 Supplier development 6 Stage (1) Identify‚ Assess‚ and Rationalize the supply base 6 Stage (2) Problem-Solving Development 7 Stage (3) Proactive Development 8 Stage (4) Integrative Development 9 A summary of supplier development 10 3 Conclusion 11 Reference 12 1 Introduction Harley Davidson is a famous American motorcycle manufacturer. Harley Davidson was founded
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Harley Davidson Performance Analysis There are many ways to analyze the performance of a company‚ some more popular than others. According to the Barney text the accounting method is the most popular way of measuring a firm’s performance (Barney‚ 2002). Some of the reasons for the popularity could include the fact that accounting measures of performance are publicly available on many firms and they communicate a great deal of information about a firm’s operations. Other methods of performance
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HARLEY DAVIDSON COMPANY Case Analysis I. DEFINITION OF THE CASE PROBLEM The Harley Davidson name has been shattered into pieces. The loss of customer’s demand for their products proves a problem probably too much to handle for the present managers/owners of the company. The product quality mainly has deteriorated significantly that leads to the low demand for the Harley Davidson choppers. Problems always do arise that need immediate actions to take place. What can
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I propose the following changes in this program 1) Repeating successful routes. 2) Involvement of HOG members in route selection. 3) Follow up with Posse participants 30 days after the completion of events. 4) Creating spontaneity during the ride. 5) Increased participation of employees on the rides. These new initiatives would help us better understand customer needs and build long lasting relationship with customers. A Harley-Davidson motorcycle is more than just a mode of transportation
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CLLC: Rich Teerlink Rich Teerlink is the former CEO of Harley-Davidson spoke on People Driven Execution‚ based on his new book‚ More than a Motorcycle: The Leadership Journey at Harley-Davidson (with Lee Ozley). If you ever get the chance to hear Teerlink speak‚ go do it‚ even if you aren’t particularly interested in motorcycles. He has an off-beat style‚ and he tells a great story about how Harley-Davidson went from being a laughingstock in the early 1980’s to the high performing "lifestyle company"
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