What is Marketing : The word Marketing in narrow sense is used as the sum up of selling process. Now a days marketing is considered as managing profitable customer relationships. Hence‚ we define marketing as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Here the figure 1.1 presents a simple five step model of the marketing process. In the first four steps companies work to understand consumers
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……………………………………………………………………. EXECUTIVE SUMMARY…………………………………………………………………….. THE CHALLENGE ……………………………………………………………………… • Product concept and description ………………………………………………… • Characteristics ………………………………………………………………….. • Strategies to be implemented……………………………................................ • Company’s strategic goals …………………………………………………...... SITUATIONAL ANALYSIS…………………………………………………………………. • Company analysis…………………………………………............................... • Customers analysis…………………………………………………………………
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like to thank Mr.Suresh because teach me about assignment and i also want to thank to my friend Nurul Amalina because she very friendly and teach me about this assignment. This assignment story about‚ when we working at the company kamal building suppliers Ltd‚ the assignment of this story‚ when we work in a factory Kamal’s and if there is a problem that goods missing delivery and goods chipped and broken and how do we want to solve this problem and how do we want to communicate to those who order
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the UKFIET conference Sept 15-17 2009 Angela W. Little Political Will Development agencies regularly appeal to ‘political will’ as a key requirement for progress towards EFA and the MDGs. Research Questions What is Political Will and where/how does it operate? How does Political Will interact with the Non Political Dimensions of Reform? • Case study Sri Lanka 1997 General Education Reforms EFA achievements‚ high levels of political will and donor support for EFA policies
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Prof. Shashikant Mundhe. Dept. of Business Economics‚ Siddharth College of Comm. & Eco. Mumbai. SEZ – Challenges Before Indian Economy Introduction : Over the years it has been seen that the growth rate of the Indian economy‚ employment generation‚ improvement in the standard of living of the people has not been as expected. It was realized that foreign (and even domestic) investments in India were much lesser as compared to the much smaller South East Asian countries mainly due
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The Product OBJECTIVES: * Definition of Product * Product Concept * What is Branding Packaging and Labeling What is Product? A product is anything offered for sale by a firm to buyers to satisfy their wants and needs. Products may take any of the following forms: * A physical object like a toy or a kilo of pork * A service like a Ferris wheel ride or a dental check-up * A place like London or Boracay * An organization like the Knights of Columbus or the Philippine
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BIGGEST CHALLENGES AND BIGGEST OPPURTUNITIES INTRODUCTION In this we are going to discuss the biggest challenges and opportunities faced by the managers while entering the industry in the current economic climate. what is the type of source? It is an online publication and it is mainly for the things faced by the managers entering the industry.in this we will discuss about the skills and the acceptance of the managers while entering the industry. In the current economic climate
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The International Marketing Dilemma Standardization VS . Customization Spiderman Becomes an Indian Product Idea P&G – Connect & Develop Strategy • Develop brands tailored for similar consumer cohorts living in different countries‚ rather than producing strategies on a nation-by-nation basis – Consumers in Mumbai have more common with consumers in Shanghai‚ Tokyo‚ New York than with consumers in rural India • Expertise from one part of the globe to another – Taboos over feminine hygiene
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themselves by watching the birds‚ kayaking‚ scuba diving and other outdoor activities. This hotel has offered tour guide to bring them to the specific location to do the activities. Moreover‚ Four Seasons Hotel & Resort Langkawi also provided special services and amenities to the customers to ensure they are in-holiday mood and want to come again for the next time. Nature of business Four Seasons Hotel & Resort Langkawi is located in Tanjung Rhu‚ Langkawi‚ Kedah. It offered relaxing serenity
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As with any other industry‚ the Pharmaceutical companies too face a multitude of challenges. While not all of these challenges are factors for each and every company certainly each organization face a few of these. These challenges include: * an acute shortage of domain expert skills * challenges in recruiting‚ training * retaining and managing knowledgeable associates in a context of contractors vs permanent staff.. * pressure from external market factors and internal pressure
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