CHOICE Teat size 1‚ Small hole) (Kotler‚ & Keller‚ 2012‚ p.282). In addition‚ it selects the line extension that the parent brand (i.e. NUK) covers a new product (i.e. Silicone PREMIUM CHOICE Teat size 1‚ Small hole) within a product category it currently serves (i.e. nursing aids). Philips AVENT is one of the brand lines of Philips (2012)‚ which is the mother and child care – brand portfolio of Philips. Brand portfolio is the set of all brands and brand lines a particular firm offers for sale in
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Qualitative Market Research: An International Journal Emerald Article: Are voters‚ consumers?: A qualitative exploration of the voter-consumer analogy in political marketing Norman Peng‚ Chris Hackley Article information: To cite this document: Norman Peng‚ Chris Hackley‚ (2009)‚"Are voters‚ consumers?: A qualitative exploration of the voter-consumer analogy in political marketing"‚ Qualitative Market Research: An International Journal‚ Vol. 12 Iss: 2 pp. 171 186 Permanent link to this document:
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Consumer behavior Simona Romani Chapter 1 – Consumer motives and values Motivation (I) Motivation is a driving force that moves individuals to take a particular action; this driving force is produced by a state of tension‚ which exists as a result of an unfulfilled need. Need Satisfaction Homeostasis We strive for a state of equilibrium (Homeostasis) Physiological needs (e.g. hunger) move us away from this But so do social and psychological needs Deprivation Motivation (II) Biogenic
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Consumer Protection from Unfair Trading Regulations 2008: This act ensures that organisations treat customers fairly and honestly from the business such as it cannot use aggressive sales tactics or dishonest promotions that can influence on customers purchasing their products. It can effect on Apple as this business should treat all customers fairly such as the business cannot lie to their customers based on their promotions as it can become a breach of law and can lead to being sued by customers
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Consumer behaviour is a hotbed of psychological research‚ as it ties together issues of communication (advertising and marketing)‚ identity (you are what you buy)‚ social status‚ decision-making‚ mental and physical health (Holt et al 2004). Customer behavior study is based on consumer buying behavior‚ with the customer playing three distinct roles of user‚ informer and buyer. According to Loudon (1988) consumer behavior is the study of individuals‚ groups‚ or organizations and the processes they
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These four propositions lead to a contradiction that is the cause of the mind-body problem. There are three main approaches to this problem‚ which each state that at least 1 of the propositions must be false. Materialism is the philosophical doctrine that minds and bodies are completely physical; they are spatial and subject to physical law. Idealism which states the world is wholly spiritual; it is neither spatial not subject to physical law but still has consciousness and intentionality. Finally
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An analysis on Wahaha’s marketing strategies in applying consumer behaviour theories Hangzhou Wahaha Group is a private group of companies‚ featuring beverage products‚ which also has become one of major beverage producers in China. The name ‘Wahaha’ is a children’s folk rhyme and also stands for the sound of children’s laugh in Chinese. The company is run by zong qinhou who started the business by selling ice cream and sodar on a tricycle in 1987. (Wahaha‚ 2012)The turning point of his business
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BullGuard Irresistible Offers Find the below offers from the BullGuard website: • BullGuard Internet Security software with free PC tune-ups and 5GB of online backup for free • BullGuard Premium Protection software with antivirus software and free 25GB online backup system ********************************************************************************* About BullGuard BullGuard is among the fastest growing internet and mobile security providers in the world. The company started out in 2002‚ when
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International Journal of Academic Research in Business and Social Sciences January 2012‚ Vol. 2‚ No. 1 ISSN: 2222-6990 Consumer Buying Behavior towards Online Shopping Stores in Malaysia Mehrdad Salehi MBA student‚ Management and Science University‚ Faculty of Management‚ Malaysia Ems_salehi64@yahoo.com Abstract The Internet as a global medium is quickly gaining interest and attractiveness as the most revolutionary marketing tool. The global nature of communication and shopping has as well redefined
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Journal of Consumer Research Inc. Brand Community Author(s): Albert M. Muniz‚ Jr. and Thomas C. O’Guinn Source: Journal of Consumer Research‚ Vol. 27‚ No. 4 (March 2001)‚ pp. 412-432 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/319618 . Accessed: 29/09/2011 15:11 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit
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