htm MSQ 17‚1 Customer based brand equity: evidence from the hotel industry ¨¸ Ruchan Kayaman and Huseyin Arasli Eastern Mediterranean University‚ Gazimagusa‚ Turkey Abstract Purpose – The paper aims to explore interrelations of the four brand equity components; brand awareness‚ brand loyalty‚ perceived quality and brand image in hotel industry and improve the conceptualization of customer-based hotel brand equity. Design/methodology/approach – The paper is based on the recommendations of
Premium Brand management Brand equity Brand
Spartech Corporation is a leading producer of extruded thermoplastic sheet and rollstock‚ polymeric compounds‚ and custom engineered plastic products. Their annual production capacity amounts to more than 1.7 billion pounds produced in manufacturing facilities located throughout the United States‚ Canada‚ Mexico and Europe. The company’s financial ratios for 2004‚ 2005‚ and 2006 were analyzed and indicates that the company is not without problems. The current ratio for the company has been on
Premium Generally Accepted Accounting Principles Asset Balance sheet
The electronic private automatic branch exchange (EPABX) is equipment that has made day-to-day working in the offices much simpler‚ especially in the area of communication. The EPABX may be defined as a switching system that makes available both internal and external stitching functions of any organisation. The selection of an EPBAX is a difficult task and requires deep knowledge of traffic pattern of the office. By using an EPABX both the internal and external needs of the organisation are
Premium Mobile phone Service Service system
Target Corporation was founded in 1902 by George Dayton in Minneapolis‚ Minnesota. It was originally called “Dayton Dry Goods Company” and then later became Dayton Company in 1910. By 1962‚ Dayton Company opened its first discount store in Roseville‚ Minnesota by the name of “Target”. By 2000‚ all Dayton Hudson Corporations changed their name to Target Corporation. It opened three operating divisions including Target‚ Mervyn’s and the Department Store Division. In 2001‚ Target’s division generated
Premium Target Corporation Department store Wal-Mart
Nike‚ Inc.: Cost of Capital Case 14 A Case Brief Submitted to Submitted by In Partial Fulfillment of the Requirements for Date Submitted September 28‚ 2011 Summary This case highlights Kimi Ford‚ a portfolio manager with NorthPoint Group‚ a mutual-fund management firm. She managed the NorthPoint Large-Cap Fund‚ and in July of 2001‚ was looking at the possibility of taking a position in Nike for her fund. Nike stock had declined significantly over the previous year‚ and it appeared
Premium Interest Arithmetic mean Finance
INTRODUCTION The consumer market for my chosen business‚ Hyatt Hotels‚ is large and very diverse. Just about every person finds themselves in the position of seeking overnight‚ or longer‚ accommodations at some point in their life. The challenge will be to target the most profitable customers and know them and their needs in enough detail to justify the expenses. With its plethora of properties‚ each catering to a different segment‚ Hyatt is perfectly positioned to do just that. DISCUSSION Hyatt provides
Premium Hotel Hyatt
WACC Example: A firm is considering a new project which would be similar in terms of risk to its existing projects. The firm needs a discount rate for evaluation purposes. The firm has enough cash on hand to provide the necessary equity financing for the project. Also‚ the firm: - has 1‚000‚000 common shares outstanding - current price $11.25 per share - next year’s dividend expected to be $1 per share - firm estimates dividends will
Premium Stock market Finance Stock
Edition Cases 1. Capital Mortgage Insurance Corporation (A) © The McGraw−Hill Companies‚ 2007 Case 1 Capital Mortgage Insurance Corporation (A) Frank Randall hung up the telephone‚ leaned across his desk‚ and fixed a cold stare at Jim Dolan. OK‚ Jim. They’ve agreed to a meeting. We’ve got three days to resolve this thing. The question is‚ what approach should we take? How do we get them to accept our offer? Randall‚ president of Capital Mortgage Insurance Corporation (CMI)‚ had called
Premium Mortgage Insurance
Mini Cases: Cost of Capital Part A: Cost of Debt Mini Case 1: Cost of perpetual/Irredeemable debt Ashok Leyland issued Rs 100 Lakhs 12% debentures of Rs. 100 each. Calculate the cost of debt in each of the following cases. (Assume corporate tax rate being 40%). Case (a) If debentures are issued at par with no floatation cost. Case (b) If debentures are issued at par with 5% floatation cost. Case (c) If debentures are issued at 10% premium with 5% floatation cost. Case (d) If debentures are issued
Premium Finance Investment Corporate finance
The Wm. Wrigley Jr. Company: capital structure‚ valuation‚ and cost of capital Teaching Note Synopsis In June 2002‚ a managing director of an active-investor hedge fund was considering the possible gains from increasing the debt capitalization of the Wm. Wrigley Jr. Company. Wrigley had been conservatively financed and at the date of the case‚ carried no debt. The tasks for the student are to: Estimate the potential change in value from relevering Wrigley using adjusted present value analysis
Premium Finance Corporate finance Stock