SWOT KFC SWOT analysis 2013 | Strengths | Weaknesses | 1. Second best global brand in fast food industry in terms of value ($ 6 billion) 2. Original 11 herbs and spices recipe 3. Strong position in emerging China 4. Combination of KFC – Pizza Hut and KFC – Taco Bell 5. KFC is the market leader in the world among companies featuring chicken as their primary product offering | 1. Untrustworthy suppliers 2. Negative publicity 3. Unhealthy food menu 4. High employee turnover
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Table of Content Title Page 1. Introduction 2. The Marketing Environment 2.1 Political forces 2.2 Economic forces 2.3 Social forces 2.4 Technological forces 3. Organization’s position within the industry 3.1 S.W.O.T 3.2 Market Position 3.3 Target Market 3.4 The Marketing Mix 3.4.1 Product 3.4.2 Price 3.4.3 Promotion 3.4.4 Place 4. Conclusion
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I. Information 1. Introduction There is basic information we should be known about KFC KFC‚ known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky‚ in the United States. It is found by Harland Sanders in 1952 at Utah‚ U.S. KFC has been a brand and operating segment‚ termed a concept of Yum! Brands since 1997 when the company was spun off from PepsiCo as Global Restaurants Inc. The main website is www.kfc.com The largest system restaurant company
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KFC Group 3 * Anirudha * Abhijeet * Ismail * Mohmmed * Michelle * Sulaksha * Tirtharaj Company profile Company profile * Industry: Restaurants * Founded: 1930 North Corbin‚ Kentucky * Founder: Harland Sanders * PepsiCo Inc. took over in 1986 * Changed its name and logo to KFC in 1991 * Today KFC is owned by Yum! Brands.(since 1997) * Industry: Restaurants * Founded: 1930 North Corbin‚ Kentucky * Founder: Harland Sanders * PepsiCo Inc. took over
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King and KFC. People are tending to have fast food all the time‚ no matter is breakfast or dinner and tea‚ they will have them in fast food restaurant. (British Council) I am going to talk about KFC as I worked before. Kentucky Fried Chicken‚ also known as KFC‚ a famous chicken chains restaurant‚ was introduced to Britain in 1965 and the first store was in Preston. Many more followed in 1986‚ following the worldwide acquisition of KFC by PepsiCo‚ it was announced that the British operation‚ KFC
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experience at The Creek Hotel in Dubai in order to identify possible issues relating to the management of operations‚ and present possible solutions to the issues identified by using the appropriate theoretical framework. The report will then conclude by summarising the recommendations made throughout the paper and introduce the steps of implementation. 2.0 Operational Design Choices “The way in which goods and services‚ and the ‘processes’ that create and support them‚ are designed and managed
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KFC in Nepal “KFC Corporation‚ based in Louisville‚ Kentucky‚ is the world’s most popular chicken restaurant chain‚ specializing in Original Recipe‚ and Colonel’s Crispy Strips® chicken with home style sides and new freshly made sandwiches.” Everyday nearly‚ KFC serves eight million people in the world with the same old crispy crunchy recipe Sander developed more than half century ago. With their old recipe they are moving ahead in more than 300 countries serving their mouth watering dishes. The
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food industry in terms of value ($ 6 billion). KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. Original 11 herbs and spices recipe. KFC original chicken recipe is a trade secret and a source of comparative advantage against firm’s competitors. Strong position in emerging China. KFC receives half of its revenue from China‚ where it operates more than 4‚000 outlets. KFC position in China is one of its main strengths
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Advantage for franchising: 1. Proven market for the Product or Service: Franchisers sell a defined‚ proven business format or market for product/service‚ offering a product or service that has sold successfully. An independent business is based on both an untried idea and operation. 2. Services Franchisor may provide: KFC provide receipt for franchisee. They also explore about the taste of customer in franchisee market to design suitable menu for each market. 3. Selection of location: Providing
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HISTORY KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands‚ Inc.‚ headquartered in Louisville‚ Kentucky‚ United States .Founded by Col. Harland Sanders‚ KFC is known mainly for his fried chicken‚ which is usually served in a bucket . Col. Sanders began selling fried chicken at his gas station in the year 1939 in Corbin‚ Kentucky which subsequently moved to a motel. He closed his business in the late 1940s when the Interstate highway through town. In the early
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