Levendary Café was born as a small soup‚ salad and sandwich restaurant. Under the direction of former CEO Howard Leventhal‚ who stood behind Levendary’s vision of “delighting the customer”‚ the restaurant was transformed into a multi-billion dollar firm comprised of 3‚500 cafés nationwide. Leventhal stated that “Its wholesome soups‚ salads‚ and sandwiches using high quality ingredients‚ and a commitment to service in a comfortable‚ friendly‚ environment distinguished Levendary Café from other quick
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Levendary Café Homework Assignment 2 Question 1: What is your evaluation of the way Levendary Café has entered the Chinese market? I think Levendary Café entered the Chinese market in a decent way. The pros of how Levendary Café entered the Chinese market included the amount of opportunity in China‚ the success of other foreign restaurant chains and the experience of Louis Chen. The China GDP growth of 14.5% over the last decade made it “ripe for investment”. China’s urban population growth and
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TO : L. Leclerc‚ COO of Levendary Café FROM : J. Doe Department of Management‚ International Business Advisors (IBA) Room G-120 Ext. 905-912-1867 DATE: November 21st‚ 2013 SUBJECT: Reframing Levendary China’s business operations Problem Several problems exists surrounding Levendary’s recent market entry into China‚ mainly revolving around a lack of communication between head office and Howard
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about it. what is your BATNA? BATNA(Best Alternative to a Negotiated Agreement). It is highly recommended that people develop a BATNA before engaging in a negotiation. Without taking the time to develop a BATNA‚ you will likely be unaware of what would happen if the negotiation fails. As a result‚ you may feel a strong inner pressure to reach an agreement‚ even if it is not in your best interests. Alternatively‚ you may feel overly optimistic about the proposed agreements. Your optimism may
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1. What is your evaluation of the way Levendary Café has entered the China market? What is the main issue here? The main issue in this case is not the entry strategy of Levendary Café into China but a communication breakdown between Louis Chen‚ the China CEO and the US head office due the following factors: Management Styles: CEO Leventhal was very hands off with Chen‚ and allowed Chen to have full control over the operations and strategy for China. This differs from Foster’s management style
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function of chosen International Company Lavendary Cafe was found in 1978 by Howard Leventhal‚ who hold chain of 3‚500 cafes. After 32 years of holding the business he decided to pass his role to the Mia Foster‚ who become a new CEO. She had a lot of experience‚ as previously she had been a president of U.S. business of a large American fast food company for seven years. After gaining the power Foster felt the challenge to make Lavendary Cafe a multi-national brand;Wall Street’s were very skeptical
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Al-Qahtani 2013 Question 1: What is your evaluation of the way Levendary Cafe has entered the China market? The entrance of china was more opportunistic expansion rather than strategic. The huge population of 1.4 billion people and annual GDP growth of 14.5% over the past decade‚ China’s urban population rise from 36.2% of the total in 2000 to 46.6% in 2009‚ and the strong middle class whose per capital income surged from RMB 6‚282 to RMB 17‚175 (In 2010‚ RMB 1 = USD 0.15.) all made china
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Written Case Submission: Levendary Café Table of Contents Introduction 3 Identification of Main Issue 3 Analysis and Evaluation 5 Operational Analysis 5 Financial Analysis 6 Cultural Analysis 9 Parent Company vs. Subsidiary 12 Alternatives and Recommendations 13 Alternatives 13 Recommendation 14 Action Plan 14 Additional Questions 16 Works Cited 18 Introduction Levendary Café has grown from a small restaurant that offers soup‚ salad‚ and sandwiches in Denver to a multibillion
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Case Analysis of Levendary Café 1. To evaluate the way Levendary Café has entered to China‚ I would like to use “SWOT” analysis to figure out how it is doing. Strength: Levendary has a very clear and unique business mode which is targeted at high level customer group. It has a very successful business in the United States. There are stores spread across the country. The high-quality food and hospitality service are becoming Levendary’s brand and reputation. The company is willing to dedicate themselves
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Levendary Café Case Analysis Final Case Haley Woods International Management Professor Vogus December 3‚ 2014 Levendary Café Case Analysis Introduction Levendary Café is a quick casual dining experience that is expanding into China. The new CEO‚ Mia Foster‚ took over the company and began looking into the eighteen-month expansion that was occurring in China. She discovered that the Levendary Café China President‚ Louis Chen‚ was up to no good. He was given free reign from the
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