Digital Marketing Strategy Jacob Orquin Department of Business Administration Aarhus University E-business models Chaffey & Smith (2008) The e-marketing plan Chaffey (2009) Online strategy model Guava Media‚ Nyborg (2009) Which KPI’s? Who are the customers? Qualitative/explorative analyses segments‚ position‚ messages Quatitative analyses Cross- & upsales‚ loyalty Qualify the customers/ market Touchpoint strategy Integration of digital strategy in corporate/ marketing
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Dugyu Cin‚18 December‚ 2010 1 Table of Contents 1. Introduction 3 2. Company Overview 3 3. Strategic Marketing of the Company 5 3.1 Mission and Vision 5 3.2 Business Strategy 5 3.3 SWOT Analysis 5 3.4 Supply and Demand 7 3.5 Definition of Objectives 8 3.6 Market Selection and Targeting 8 3.7 Choice of Positioning 9 3.8 Marketing Strategy 10 4. Conclusion 16 5. References/Bibliography 17 2 1. Introduction This paper has been produced for the Marketing course and deals with the company
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CASE STUDY Coca-Cola / This article appeared in Contagous issue Thirty Two. Contagous is an intelligence resource for the global marketing communiy focusing on non-tradiional media and emergng technologes www.contagiousmagazine.com For more information please email the team on sales@contagiousmagazine.com 1st Page.indd 1 06/08/2012 18:04 newscase study / round-up/ casequarterly patagonia / study / coca-cola The Social Network COCA-COLA_EDITED_after proofs.indd 2 06/08/2012
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Understand how the marketing plan supports strategic objectives 1.1 Explain how the strategy of the organisation impacts on the marketing plan 1.2 Identify the component parts of a marketing plan 1.3 Identify issues of risk within a marketing plan 2. Understand the construction of a marketing plan 2.1 Identify the levels of importance of each component of the plan 2.2 Identify mitigation strategies for high risk components of the plan 2.3 Produce a marketing plan 3. Understand how to
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Women‚ work‚ and well-being 1950–2000:: a review and methodological critique Petra L. Klumb‚ and Thomas Lampert Berlin University of Technology‚ Ernst-Reuter-Platz 1‚H 8‚ TU‚ Berlin 10587‚ Germany Available online 21 November 2003. Abstract In this research synthesis‚ we summarize 161 measures of the effects of women ’s employment on well being reported between 1950 and 2000. Variations in the conceptualization and measurement of employment and health outcomes and the difficulty in distinguishing
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ill soldiers suffered during World War II. This proved that penicillin had a vital importance to save lives. Penicillin prevented thousands of wartime deaths. After the attack on Pearl Harbor by Japan on December 7‚ 1941‚ it became clear that a mass amount of penicillin needed to be produced in order to win the war. The U.S. was able to produce 2.3 million portions of penicillin in order to prepare for the D-Day invasion of Normandy. Penicillin soon was known as the “miracle drug” of the war‚ curing
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Germany was blamed for starting the world war one in 1914‚ and took a huge hit from the aftermath in 1918 having a total of almost 700 thousand casualties. Since germany was the main contributor of the start of this war‚ other countries turned their backs and forced the germans to pay for what they have done. Hence the activation of a treaty that took alot away from them. They were not allowed to build up their army‚ they had to lose land‚ and pay to france for the chaos that has been caused. The
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Marketing Strategy MKT – 306 Assignment Guide – 2013 -14 Module Leader: Sudipta Das Email: sudipta.das@sunderland.ac.uk Introduction to the Assignment: Please read all instructions and information carefully. You are required to submit your work under the University Infringement of Assessment Regulations. Your assignment must be submitted to your Study Centre in hard copy with an accurately and clearly completed Assignment Cover Sheet‚ and an electronic copy on CD in an envelope [hole
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Apple Marketing Strategy A. Marketing Strategy 1. Company Presentation The Company was created on April 1st‚ 1976 by two friends‚ Steve Jobs and Steve Wozniak along with one of the former colleagues of Jobs at Atari‚ Roald Wayne who was supposed to act as an arbiter between the two former students but who left the company after only 2 weeks because of his financial situation and the risks involved in the project. The first computer ever created by the company‚ Apple 1‚ was built in
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Digital Marketing Strategy for Blob T-Shirts. 1. Introduction & summary of the business Blob T-Shirts is an on-line business selling T-shirts with original designs created by Andy Walsh. Blob is a brightly coloured‚ humorous character with comical expressions aimed at a fun loving audience. The t-shirts are only available to purchase from an on-line store. 2. Company Objectives: Overall goal: To establish Blob as a brand name by selling t-shirts with various Blob characters printed
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