is available at http://www.emerald-library.com Journal of Management Development 19‚6 456 The story of Singapore Airlines and the Singapore Girl Deputy Head of Department/Group Head‚ Republic of Singapore Air Force‚ Singapore Keywords Airlines‚ Singapore‚ Brands‚ Differentiation‚ Strategy‚ Service quality Abstract Maps the strategic 50-year journey of Singapore Airlines (SIA) to identify the underlying factors that account for its extraordinary success and world-class stature. Both longitudinal
Premium Singapore Airlines Airline
PACIFIC THEATER 1 Japan was overcrowded and low on raw materials 1 Japan seeked to become an empire and that led to war 2 Japan attacked China and caused a strain on their resources.This caused them to look towards Southeast Asia. 3 In August 1940‚ American discovered Japan’s plan to attack southeast Asia and feared for their control over the Philippines and Guam 4 Roosevelt stopped oil shipments to Japan‚ so they decided to attack the U.S. by surprise. The US fleet in Hawaii was the main
Premium World War II Pacific War Japan
Case Study in Marketing Pegasus Airlines Abalajon‚ Laila Marie Abellar‚ Jay Ann Acosta‚ Ma. Victoria Allado‚ Nile Alric Anoran‚ Rayshei Barbas‚ Raiza Grace Tuesday and Thursday‚ 3:00-4:30pm June 25‚ 2013 I. Statement of the Problem It is a challenge to Pegasus Airlines to provide a sustainable competitive advantage against prevailing competitors and to have the most economical flight opportunities for its customers. II. Areas of Consideration A. Strengths • Offers customer
Premium Customer service Airline Customer
Asia is the most enormous and populous continent in the world‚ so much so that it has been geographically split into five Realms. These five realms consist of Central Asia‚ Southwest Asia‚ East Asia‚ Southeast Asia‚ and South Asia. South Asia is one the most diverse realms of the world with its continuously snowcapped mountain peaks‚ deserts‚ lush farmlands‚ and tropical forests it is a topographical marvel in its own right. South Asia is bordered by the Arabian Sea on the West‚ the Bay of Bengal
Premium Asia India Southeast Asia
Due date for submission: Date received by Lecturer: Table of Contents 1 Organization – AirAsia 3 1.1 Overview 3 1.2 Products and Services offered 4 1.3 Channels of distribution 4 1.4 Sales and Marketing 5 1.5 Organization Structure 7 1.6 Market Share 8 1.7 SWOT Analysis 9 2 IT for Managers 10 3 E-Business and E-Commerce 11 3.1 Uses of E-Commerce in AIR ASIA 11 3.2 Benefits of E-commerce to Air Asia 12 4 Data Management 13 5 Organizational ISs 15 6 Enterprise Systems 17 7 Management
Premium Airline Low-cost carrier Customer relationship management
REGION 13 Caraga is an administrative region of the Philippines‚ on the northeastern portion of the island of Mindanao‚ designated as Region XIII. The Caraga Region was created through Republic Act No. 7901 on February 23‚ 1995. The region is composed of five provinces: Agusan del Norte‚ Agusan del Sur‚ Surigao del Norte‚ Surigao del Sur and Dinagat Islands; six cities: Bayugan‚ Butuan‚ Cabadbaran‚ Surigao‚ Tandag‚ Bislig; 67 municipalities and 1‚311 barangays. Butuan City is the regional center
Premium Mindanao Butuan City Provinces of the Philippines
The airline was established on August 26‚ 1988‚ and started operations on March 8‚ 1996. Republic Act No. 7151‚ which grants franchise to Cebu Air‚ Inc. was approved on August 30‚ 1991. Cebu Air‚ Inc. was subsequently acquired by JG Summit Holdings (owned by John Gokongwei). Domestic services commenced following market deregulation by the Philippine government. It temporarily ceased operations in February 1998 after being grounded by the government due to an accident‚ but resumed services later the
Premium Cebu Pacific Philippines Airline
1. Cathay Pacific implemented outsourcing of nonstrategic functions to contractors with their own individual vertical specialization so that Cathay can focus on its core aviation competencies. Outsourcing was bridging gap between the IM department and business side. “Systems development and Support” was changed to “System Delivery” as it started to focus on delivering IT systems to business units rather than writing code and developing applications so that systems can be delivered faster with less
Premium Airline Outsourcing Cathay Pacific
Air Asia A. Introduction 1. Objective and scope This paper will analyze the internal and external environment of Air Asia and will look into how it uses Management Information System ( MIS )‚ specifically its online reservation system to gain competitive advantage. And also discuss why and how important is MIS to Air Asia in running its business. 2. The Important of MIS Low Cost Carriers (LCC) business model is based on no frills service. This means that cost savings is a critical success factor
Premium Airline Low-cost carrier US Airways
New media impact on United Airlines Introduction New Social Media has strong influences on both big companies and SMEs. Compare with the troditional media‚ new media is a kind of two way communication and it is common that online is most uesful platform for new media. United broken my guiter Musician Dave Carroll said his guitar was broken while in United Airlines’ custody. He alleged that he heard a fellow
Premium Social media