American Airlines Marketing cases AMERICAN AIRLINES 1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry‚ an industry that should be more than profitable due to the large amount of customers‚ the necessity of using airlines’ services and the high prices charged by most
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Southwest Airlines in 2010: Culture‚ Values‚ and Operating Practices Summary Southwest Airlines was founded by Herb Kelleher in 1967 to provide low-cost service between Dallas‚ Houston‚ and San Antonio. Although the U.S. airline industry had lost money in 15 of the 30 years between 1980 and 2009‚ Southwest has reported profit every year since 1973. Southwest Airlines is considered to be the most successful budget airline in the U.S. Since 2000‚ the number of passengers flying Southwest has
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Industry Overview The airline industry is a large and growing industry. In the past years‚ air travel has been growing by 6% a year and scheduled airlines carried more than 1 billion passengers in 2008. The airline industry involves large capital requirements. For example‚ the requirements for aircraft‚ close monitor by the government regulations‚ competition from other tourist transport and the requirement to have high level of expertise to operate and manage. In the airline industry‚ aircraft manufacturer
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Strategy Content Issue 1: SWA’s decision to acquire AirTran poses many obstacles for SWA’s sales strategy. The acquisition will threaten the pricing structure of SWA. It will give them the opportunity to raise its fair‚ as there is less competition in the Northeast (where AirTran serves) and major airlines have paired off leaving only five major players (Huffington post‚ 2010). Further promoting a fare increase is SWA’s refusal to charge for baggage. Although‚ this is a great sales tactic‚ it
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Case Study > Data Warehousing Continental Airlines I. Executive Summary Table of Contents I II III IV V Executive Summary The Decision to Invest Implementation New Business Strategies ROI 2 4 6 9 19 20 Technical Appendix A Continental’s comeback from “Worst to First” is an airline industry legend. Now the company is engaged in a new initiative to move from “First to Favorite.” To support this ambitious initiative‚ Continental tapped into its Enterprise Data Warehouse and expanded it
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Running head: UNION PACIFIC Abstract North America has one of the largest transportation systems in the world. Union Pacific Railroad is the largest railroad in the North America currently covering over 23 states across the western two-thirds of the United States with over 36‚000 miles of track. The Union Pacific Railroad maintains coordinated schedules with other rail carriers for the handling of freight to and from the Atlantic Coast‚ the Pacific Coast‚ the Southeast‚ the Southwest‚ Canada
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its Vancouver head office would survive this restructuring. NOTE 1. Source: Jupiter Communications‚ 2000. WESTjET AIRLINES (A): THE CULTURE THAT BREEDS A PASSION To SuccEED Prepared by Ken Mark under the supervision of Professor Gerard Seijts Copyright© 2001‚ lvey Management Services INTRODUCTION It was April 17‚ 2001‚ and WestJet ’s market capitalization had just surpassed that of Air Canada ’s‚ the country ’s leading airline. "We ’re in the hospitality business and our culture is everything
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South Asia‚ which consists of the nations of Bangladesh‚ Bhutan‚ India‚ Maldives‚ Nepal‚ Pakistan‚ and Sri Lanka‚ is ethnically diverse‚ with more than 2‚000 ethnic entities with populations ranging from hundreds of millions to small tribal groups. South Asia has been invaded and settled by many ethnic groups over the centuries - including various Dravidian‚ Indo-Aryan and Iranian groups - and amalgamation of Dravidian‚ Indo-Aryan and native societies has produced composite cultures with many common
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labor in an honest manner‚ will be the ones who reach true happiness in life. When someone cheats‚ they not only run the risk of hurting themselves‚ but they also run the risk of hurting those close to them. Nearly twenty years ago‚ I had the opportunity to meet Alex Rodriguez. He was only 19 years old at the time and still very young in his Major League Baseball career. Back then‚ he was an honest ball player who’s goal had finally been accomplished from hard work and dedication to his craft. Over
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