Philippine Airlines‚ Asia’s first and oldest airline‚ started its operations in 1941. Since then‚ the Philippines was opened up to foreign countries and foreign trade. The Philippine Airlines opened up the country to tourism. It thrived from 1970s to early 1980s but during the mid-1980s‚ the tourism growth slowed down dramatically compared to other neighbouring Southeast Asian countries. Despite the Philippines’ huge head start‚ it was left behind. How did this happen? The Philippine government
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Introduction Malaysia Airlines System (MAS) is a well-known aircraft carrier company that delivers their services to all passengers around the world to ideal destinations. . MAS is the holding company for Malaysia’s national airlines carrier‚ one of the fastest growing airlines in Asia .MAS is founded in 1947 as Malayan Airways‚ but it has change its name as Malaysian Airline System in 1 October 1972 .MAS is the flag carrier which is owned by government of Malaysia. MAS headquarters is situated
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Ilocos Region ∙ Geography of Ilocos The Ilocos region or Region I (Ilokano: Rehion ti Ilocos‚ or Deppaar ti Ilocos ; Pangasinan: Rihiyon na Sagor na Baybay na Luzon (Region at the Northwest Coast of Luzon)) is a Region of the Philippines and is located in the northwest of Luzon. It borders to the east the regions of the Cordillera Administrative Region and Cagayan Valley and to the south the region of Central Luzon. To the northwest is the West Philippine Sea. The region is composed of four provinces
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ASSIGNMENT SUBMISSION SHEET STUDENT NUMBER 1 | 0 | 0 | 3 | 2 | 4 | 3 | 1 | | NAME (Block capitals): Alexander Glenn Sugiarto MODULE TITLE: Service Marketing ------------------------------------------------- ------------------------------------------------- COURSE WORK TITLE (Assignment No. and/or essay/dissertation title) A CASE STUDY ON CUSTOMER ACQUISITON AND RETENTION ON THE AIRLINE SERVICE INDUSTRY DEADLINE DATE: 13 July 2012 I certify that this assignment is my own work
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2. SWOT Analysis 2.1 Strengths 1) Focus on point-to-point service. This service provides more direct nonstop flights that can minimize delays and total trip time. 2) Low operating costs - Use a single type of aircraft (Boeing 737) that makes scheduling‚ operations‚ maintenance‚ and training more simplified. - Outfit the fleet with fuel-saving‚ performance-enhancing blended winglet that extend flight range‚ save fuel‚ and reduce engine maintenance costs and takeoff noise. - Fuel cost saving
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A successful example of a Malaysian no frills airline is Air Asia. Revolutionized and Reinvented by Tony Fernandez in 2001. It is based on the low-cost‚ no-frills model of the US carrier Southwest. The concept of Air Asia is based on the belief that demands for short-haul air transport is price flexible. That means‚ if prices for flights are being reduced‚ more people will fly. Traditionally‚ airline concepts are based on the assumption that airline traffic grows in line with the economy and that
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ASTRO AIRLINES (case analysis) NAME : MUSTAFA KAYNAKCI DATE : 10.11.2011 Issue in the case The main issue in the case is all about failing to manage success after successful beginning. The leader in Astro Airlines Arthur Burton could not maintain the growth of its company. Being visioner‚ dynamic‚ stirring speaker and inspirational leader of Burton could start the airlines with reduced fare‚ innovating ticketing style‚ low cost service
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land of opportunity. However‚ in regards to Mexican-Americans‚ it is seen that this is not entirely accurate. Mexican-Americans were deprived of opportunities due to the Anglo-Americans. Not only that‚ Mexican-Americans were also being treated unequally in day to day human interaction. The environment in which they were put in caused hardship in the lives of Mexican-Americans. America was not the land of opportunity that the Mexican population believed it to be. Was there really opportunity to thrive
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San Antonio native and a United States Naval Academy graduate. Ollie served in the Vietnam War up until 1988 as a United States Marine Core Lieutenant Colonel. Many view Ollie’s history as a stain in his past while others see past that and focus on what he accomplished as a reporter‚ military historian‚ and best-selling author. All in all‚ we can safely say that his modern day contributions has changed his image. Ollie‚ a twenty-two year veteran‚ has written many books‚ several best-selling‚ that
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how the airline industry does to make up for the profits with their new “simplified low-cost pricing.” It’s also the sign that major carriers like AA‚ Delta‚ and UA are being forced to cut some of their expensive prices as rival discount airlines rapidly expand. So far‚ the price-cutting is still happening only in certain cities‚ and not nationwide. They are doing that technique to attract customers from other airlines and to create customer loyalty among regular flyers. Meanwhile‚ the airline needs
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