| | Due Date : 04 Mrch 2013 Lecturer : E Isaacs Question 1 A new low-cost‚ “no- frills” airline has just announced that it will enter the South AFran airline industry. Conduct a competitor analysis for the new airline. Answer: The company must understand the current competitors‚ aspect to consider include size‚ growth and profitability‚ image and positioning strategy‚ competitor
Premium Strategic management Positioning Marketing
study - Low cost airlines History of low-cost airlines The idea of LCC originated in the US. Founded in Dallas Texas on June 18‚ 1971 by Herb Kelleher‚ Southwest Airlines offered tickets that worked out to be cheaper than a car or coach ride. It is the fourth largest US airline in terms of domestic customers carried annually. It has been profitable every year since 1973. Low cost airlines in India But a booming economy‚ a congested and crumbling train network and the emergence of low-cost
Premium Airline Marketing Low-cost carrier
THE EFFECTS OF TOURISM ON CULTURE AND THE ENVIRONMENT IN ASIA AND THE PACIFIC A Research Methodology proposal presented to the Faculty of the College of Communication‚ Information & Technology‚ Ogsoc St.‚ Don Bernardo A. Neri‚ Calamba‚ Misamis Occidental‚ 7210 In partial fulfillment of the requirements for the Diploma in Computer and Office Management under the TESDA qualifications of: Front Office Services NC II and Programming NC IV Rojim R. Banguis Collin Mae A. Bayer
Premium Tourism Asia Pacific Ocean
BSP2005 Group Case Study ING Insurance Asia/Pacific Introduction ING group is a global financial institution of Dutch origin‚ currently one of the 20 largest financial institutions globally. Currently‚ ING’s business is organized into six product lines in the Banking and Insurance industry; they are retail banking‚ wholesale banking and ING direct in the banking sector and insurance Europe‚ insurance Americas and insurance Asia/Pacific in the insurance industry (ING‚ 2012). The company
Premium Insurance Marketing Strategic management
Awarded by the Asia e University Assignment [BUSINESS STRATEGY] Submission due date : 8th FEB 2014 by or before 5.30pm Assignment Question Case Study: Kulula.com: now anyone can fly in South Africa. Conduct a strategic planning analysis of Kulula.com by critically evaluating the following strategic concerns: What are the importance attributes and the positions of the airlines within the South African domestic and international passenger airline industry?
Premium Strategic management
Marketing opportunities Executive Summary: BBQfun is one of Queensland’s specialty retailers. The BBQfun brand is synonymous with barbeque retailing and is built on the strong foundation of selling barbeques and outdoor lifestyle items to Queensland consumers since 2009. BBQfun’s product range is primarily focused on barbeques and outdoor lifestyle products‚ incorporating both local and important goods. BBQfun operates two stores in Queensland‚ one in Brisbane and one at the Gold Coast. BBQfun provides
Premium Sales Customer service Marketing
Marketing opportunities Executive Summary: BBQfun is one of Queensland’s specialty retailers. The BBQfun brand is synonymous with barbeque retailing and is built on the strong foundation of selling barbeques and outdoor lifestyle items to Queensland consumers since 2009. BBQfun’s product range is primarily focused on barbeques and outdoor lifestyle products‚ incorporating both local and important goods. BBQfun operates two stores in Queensland‚ one in Brisbane and one at the Gold Coast. BBQfun
Premium Sales Marketing Customer service
------------------------------------------------- “SEA is a region without an identity”. Discuss this statement with reference to at least 3 examples. The term “Southeast Asia” has been debatable to be an imaginary “Unicorn” or true “Rose” as suggested by Ronald K. Emmerson in 1984. Over the years‚ “Southeast Asia” remains as a name given to this particular region‚ seemingly for convenience sake‚ to address the countries within this region collectively. “I began by picturing Southeast Asia as a cross between an unicorn and
Premium Southeast Asia Philippines Singapore
Operation issues at ING ING Insurance Asia Pacific (IAP)‚ one of the top five foreign financial services provider in Asia Pacific show robustness financial results regardless the continuing declines in the global equity markets and the market volatility. Despite the good financial results‚ IAP is encountering operation issues internally. There is no alignment between regional headquarter and business units. Communications between regional office and business units are not efficient nor effective
Premium Management Strategic management Financial services
satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia Kee Mun‚ Wong* and Ghazali‚ Musa Faculty of Business and Accountancy‚ University of Malaya‚ 50603 Kuala Lumpur‚ Malaysia. Accepted 23 March‚ 2011 Brand is crucial in differentiating the superiority of products or services over others. This is an exploratory study examining the differences in brand satisfaction between Malaysian Airlines (full service airlines) and Air Asia (low cost airlines) in Malaysia.
Premium Airline