NATIONAL SENIOR CERTIFICATE GRADE 12 ENGLISH FIRST ADDITIONAL LANGUAGE PAPER 3 EXEMPLAR MARKS: 100 TIME: 2 ½ hours This question paper consists of 7 pages. INSTRUCTIONS AND INFORMATION 1. This question paper consists of THREE sections. Answer ONE question from EACH section: SECTION A: Creative Writing (50 marks) SECTION B: Longer Transactional Texts (30 marks) SECTION C: Shorter Transactional Texts (20 marks) 2. 3. 4. Start EACH section on a NEW page. Number the answers according to the numbering
Premium Writing
CASE 13 SOUTHWEST AIRLINES: HOW HERB KELLEHER LED THE WAY The U.S. airline industry experienced problems in the early 1990s. From 1989 through 1993‚ the largest airlines‚ including American‚ United‚ Delta‚ and USAIR‚ lost billions of dollars. Only Southwest Airlines remained profitable throughout that period. Herb Kelleher‚ cofounder of Southwest Airlines in 1971 and until recently its CEO‚ pointed out that “We didn’t make much for a while there. It was like being the tallest guy in a tribe
Premium Southwest Airlines Airline
Explain the Role Played by the Supernatural in Macbeth The play begins with a supernatural scene‚ where the three witches meet and give many clues as to who they are or what they have control over‚ “…We three meet again in thunder‚ lighting or in rain? When the battle’s lost and won….That will be ere the set of sun….There to meet with Macbeth.” This scene sets the atmosphere for the rest of the play. If this scene was not there it would be difficult for the audience to understand how
Premium Macbeth
When the airline industry getting mentioned negative thoughts and emotions rush to peoples’ mind. 9/11 was not too long ago causing a huge drop in revenues and putting many large companies to the brink of bankruptcy. High ticket prices as well as a plethora of additional fees continue to plague frequent air travelers. However amongst all the chaos and disarray‚ one company continued to show profits and wow its customers. Every year since 1973 Southwest Airlines has continued to be profitable where
Premium Southwest Airlines
Southwest Airline Co. and Cost Accounting Southwest Airline Co. is a major passenger airline that provides scheduled air transportation in the United States. Southwest provides point-to-point service which allows the use of key assets‚ including aircrafts‚ gates‚ employees‚ and the ability to provide frequent‚ conveniently- timed flights and low fares. Southwest Airlines has built its culture from the inside out and believes that the satisfied employees will keep customers coming back. Southwest
Premium
01-Rowe-45233.qxd 3/26/2007 12:53 PM Page 1 1 LEADERSHIP—WHAT IS IT? CEOs tell us that their most pressing need is for more leaders in their organizations—not the consummate role-players who seem to surround them. —Rob Goffee and Gareth Jones G ary Yukl (2006) defines leadership as “the process of influencing others to understand and agree about what needs to be done and how to do it‚ and the process of facilitating individual and collective efforts to accomplish shared objectives”
Premium Management Leadership
------------------------------------------------- What is Leadership? ------------------------------------------------- April 23‚ 2013 Kelsey Gabriel Studies of Leadership Professor Selinske The Business Dictionary states that “a leader steps up in times of crisis‚ and is able to think and act creatively in difficult situations. Unlike management‚ leadership cannot be taught‚ although it may be learned and enhanced through coaching or mentoring” (Leadership). A definition of leadership that I find accurate defines leadership as “The
Premium Leadership
The roles the gods played in the Iliad and Troy The gods were more involved in the Iliad than in the movie Troy. In the Iliad they manipulated people’s emotions‚ the weather‚ the outcomes of battle; they would disguise themselves to trick the characters into the move they wanted them to make‚ physically trip them up to give the opponent a better standing. In the movie the gods had no visible role they were more of a believe system and a thought process
Premium Achilles Iliad Trojan War
Abstract The airline industry is known to be the fastest mode of transportation throughout the United States. Consumers are constantly trying to find cheaper fares‚ while airliners are constantly analyzing consumer’s trends to decide how to charge fares. Airliners ultimate goal is to increase revenue. Sometimes the increase can lead to bad service and unfriendly competitive practices. The present day airline industry is dominated by larger air carriers. This paper will discuss why the airline industry
Premium Airline Southwest Airlines Pan American World Airways
Airline | | A Boeing 767-300ER of Delta Air Lines‚ one of the world’s largest passenger airlines. | Scandinavian Airlines Boeing 737-700 in 2008. SAS is Europe’s most punctual airline for the third year a row.[1] A FedEx Express McDonnell Douglas MD-11. FedEx Express is the world’s largest airline in terms of freight tons flown.[2] Ryanair Boeing 737-800 shortly after take-off. Ryanair is the world’s largest airline in terms of number of international passengers carried.[3] An
Premium Airline