신제품마케팅 조별 사례 발표 Starbucks : Delivering Customer Service Contents • • • • • • • Case Summary Company Background The Starbucks Value Proposition Delivering on Service Caffeinating the World Starbucks’ Market Research: Trouble Brewing? Rediscovering the Starbucks Customer • Suggestion Case Summary • > 5% ann. sales growth during 11years in a row (~2002) • close to a recession-proof product (Howard Schultz) • Lack of strategic marketing group and customer relationship management : Overlooking
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IB- Supply Chain Management 1. Practical phenomenon Purchasing function is getting more and more important and this position is more or less cross-function job. For big organization‚ however‚ the trend of purchasing function is centralized or central-led‚ which means headquarter performs as central purchaser. In this business cycle‚ agencies perform as important entities. For example‚ Macintosh (www.macintosh.nl) group is facing the problem of changing the organization. During a few years development
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Choose an organization delivering goods and/or services globally. Provide a background of the organization and fully describe six components of the organization’s supply chain. Examine the potential problems related to each of the components described and explain the approaches of the organization for solving the problems. Write a 4–5 page report that: addresses the concerns the following functions might have about this proposed change: • Addresses the importance of quality management and measurement
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Marketing Plan Assignment 2: Goals & Objectives‚ Customer Analysis‚ and Target Market & Positioning Nan Zhang‚ Thai Tran‚ Hollyann Joyner I. Marketing Goals and Objectives A. Have largest market share in US coffee Industry Objective 1: opening 3000+ net new stores in America by 2017 Starbucks will open more than 3000 stores in 48 states in US depends on population density. High population area like New York and Washington should open more than other states. And US is the largest market for
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EFFECT OF SUPPLY CHAIN MANAGEMENT ON CUSTOMER SATISFACTION Supply chain management typically establishes the process of planning‚ sourcing‚ procuring and controlling the movement of the raw material to finished goods right from the hands of the suppliers into the lap of the customers. These activities can be seen as originating from an order of the customer to the delivery of the products which will interconnect various stakeholders from customer to retailer to distributer & wholesaler to
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Map the Supply Chain MKT 421 `May 6‚ 2015 Mr. Ahmer Allauddin Map the Supply Chain The supply chain coordination is a very important process in the “A supply chain is the network of all the individuals‚ organizations‚ resources‚ activities and technology involved in the creation and sale of a product‚ from the delivery of source materials from the supplier to the manufacturer‚ through to its eventual delivery to the end user” (Whatis.com‚ 2015). The supply chain coordination is a very important
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(FBE) Supply Chain Management Application & Strategy CASE 1 : Supply chain challenges at Leapfrog SCML 460: Supply Chain Management Application & Strategy Context: Introduction ………………………………………………. page 3 Questions ………………………………………………. page 3 Conclusion ………………………………………………. page 5 References ……………………………………………… page 6 Introduction: Our case study is about "Supply Chain Challenges at LEAPFROG". The term supply chain conjures
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The ultimate goal of a customer-oriented organization is to maximize its customer satisfaction. This topic is about the relation between the profit of a customer-oriented organization and its customer satisfaction. “The customer is KING.”. It heralds the emergence of new business paradigms that will keep pace with a world rapid changing under the impact of development. The following word will show what are the changes of marketing‚ what is the customer satisfaction‚ why the customer satisfaction
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DEPARTMENT OF ECONOMICS ISSN 1441-5429 DISCUSSION PAPER 06/08 COFFEE COMMODITY CHAIN Tine S. Olsen and Brett Inder♦ ABSTRACT: To explain the value added along the coffee commodity chain we propose and estimate a theoretical model of the coffee commodity chain. The theoretical model consists of four markets and five agents in the coffee commodity chain and predicts that prices in the coffee commodity chain move together but are also influenced by income‚ technology and production.
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1. COMPANY DESCRIPTION Starbucks is the largest coffeehouse company in the world. It was founded by three very unusual entrepreneurs‚ an English teacher Jerry Baldwin‚ History teacher Zev Siegel and a Writer Gordon Bawker. They came with this brilliant idea of getting into the coffee business inspired by an entrepreneur who sold high quality coffee beans and equipments‚ named Alfred Peet. The first Starbucks store was opened in Pike Market Place in Seattle on March 30‚ 1971. It is a for profit
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