"1 what was the basis of martha stewart s reputation" Essays and Research Papers

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    Martha Stewart case

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    losses‚ or to make substantial gains without the information first being released to the public. Martha Stewart‚ who is a representative of successful woman‚ has a strong business in the United States. However‚ after her scandal blown out‚ her image was totally destroyed. Some people scold her to wear the mask‚ and some people scold her was a big swindler. Basically‚ the scandal of Martha Stewart was caused by a phone call from her old friend and also her stock account manager‚ Peter Bacanovic.

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    so what comes to mind for me‚ is the Martha Stewart scandal in 2004. In 2001‚ Martha Stewart had received an inside tip from her stockbroker that her stock‚ ImClone Systems was going to fall‚ so she sold her almost 4‚000 shares in the company to avoid an almost $46‚000 loss‚ the next day the stock fell 16%. Over the next few months‚ Martha’s activies were being investigated‚ she was quesioned and later indicted on nine counts‚ including securites fraud and obstruction of justice. There was a six

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    Martha Stewart Ethics

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    Martha Stewart: Lemons into Lemonade Before one can make an informed decision as to whether Martha Stewart’s handled the incident responsibly or whether or not her actions were moral or immoral‚ one must first understand the basics of ethics and understand whose rights are involved and how they were affected. Then one must also examine who will be helped and who will be hurt by her actions and then make a decision based on the information and personal values as they relate to the issue. Martha

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    Martha Stewart Scandal

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    Martha Stewert is the owner of Omnimedia which handles her show‚ clothing line etc. What she did was owned a large sum of stock in a biotechnology firm (ImClone) and was chums with them. She was tipped off that one of the things they researched did not pan out. The spending on the project would not yeild any sales so the expected companies profits would never be. This is a bad thing if you own the stock the way Martha Stewart did. The illegal part was that she was told that the company was not doing

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    MARTHA STEWART – CRIMINAL LIABILITY Martha Stewart – Criminal Liability Carnell C. Holmes Austin Peay State University Business Law Professor Elizabeth Rankin December 7‚ 2012 1 MARTHA STEWART – CRIMINAL LIABILITY 2 Abstract Most people that are in high profile positions would rather receive positive accolades for their great accomplishments. Committing fraudulent acts or being unethical is not what a person with a thriving business would want to connected with. A name that

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    Introduction Martha Stewart is an American Home decorator Icon surrounded by accusations of Inside trading‚ Obstruction of justice‚ False statements and Conspiracy. Her trial and investigation lasted for two years ending with her being found guilty of charges and convicted to spend time in jail‚ home arrest and probation. In this work I will expose Martha Stewart’s behavior and why her actions were considered outlaw‚ unethical and unprofessional. I will also explain which ethical behavior she used

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    International Journal of Humanities and Social Science Vol. 1 No. 15 [Special Issue – October 2011] A Corporate Hero with Scandal: Lessons Learned from Martha Stewart’s Insider Trading Crisis Shuhui Sophy Cheng Assistant Professor Department of Communication Arts Chaoyang University of Technology 168 Jifeng E. Rd. Wufeng District Taichung 41349‚ Taiwan Abstract Martha Stewart places her name on her products. She becomes the face of her company and the voice of her brand. When her

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    THE TALE OF TWO MARTHAS "I ’ll be back ….I ’m not afraid. Not afraid whatsoever. I ’m very sorry it had to come to this." (Gasparino‚ 22). Those were the words that Martha Stewart said on the courthouse steps on July 16‚ 2004‚ as she had just been sentenced to five months in prison. A defiant Martha Stewart was trying to instill confidence in her stock holders and save a sinking ship‚ her company‚ Martha Stewart Living Omnimedia Incorporated (MSO). That day her companies stock closed at $

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    Martha Stewart Case Study

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    Throughout the case study on Martha Stewart‚ evidence provided illustrates how public relations can alter the image of a national personality in both negative and positive lights. In particular‚ the case illustrates how Stewart’s initially poor public relations responses tarnished her image and‚ only after changing her tactics‚ did she actually work toward correcting the problem. Ultimately‚ the Martha Stewart case is pivotal in illustrating how the power of public relations‚ if used correctly

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    CASE ANALYSIS THE CASE OF MARTHA STEWART FACTS Beginning with a small catering business in the 1970s‚ Martha Stewart built a vast media conglomerate spanning books‚ magazines‚ television‚ radio and the internet‚ devoted to providing helpful tips with the sign-off: “It’s a good thing”. After her company‚ Martha Stewart Living Omnimedia‚ (MSL) went public in late 1999; her stake was briefly worth more than $1 billion. (New Yorker‚ 2003) 1 However‚ she was confronted with a far greater challenge

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