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    IDENTIFING MARKET SEGMENTS AND TARGET Market segmentation is the division of the total market into relatively homogeneous‚ but distinct segments. It is used to identify target audiences and strengthen a campaign ’s effectiveness in reaching selected segments. Segments usually respond to campaign elements differently and different techniques are required to reach and motivate various segments. We will discuss Market Segments and Targets‚ and we will know: What are the different levels of

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    Q3 What are the difficulties in measuring GDP? A region’s Gross Domestic Product (GDP) is one of several measures of the size of its economy. The GDP of a country is defined as the market value of all final goods and services produced within a country in a given period of time. It’s also considered the sum of value added at every stage of production of all final goods and services produced within a country in a given period of time. The two terms GDP and GNP are almost identical. If consumer

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    (1996). Three Ways That Work! Oral Fluency Practice in the EFL Classroom Counihan G. (1998). Teach Students to Interact‚ Not Just Talk. The Internet TESL Journal‚ Vol IV‚ No 7‚ July Khan‚ H. R. (1998). Speaking Strategies to Overcome Communication Difficulties in the Target Language Situation (Unpublished Master’s Thesis) Laskowski‚ L. (1996). Overcoming Speaking Anxiety in Meetings Presentations. Oxford‚ R. L. (1990). Language learning strategies: What every teacher should know. New York: Newbury

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    Case1.1 Enron Corp

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    Enron Corporation Question 1‚ In my point of view‚ the parties are most responsible for the “crisis of confidence” on the part of the public in the accounting profession as following. • The parties who create these auditing standard rules‚ such as SEC‚ Auditing Standard Board. They should publish the Sarbanes-Oxley Act earlier. They should be considered the non-auditing services for auditing clients is a serious issue earlier. • The auditors of the Andersen firm. They didn’t do their

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    INTRODUCTION & SERVICE PLANNING DIFFICULTIES Servis operations is an enterprise that provides work performed in an expert manner by an individual or team for the benefit of its customers. Service businesses are enterprises that are established and maintained for the purpose of providing services rather than product to private and commercial customers. In a service business‚ you would be looking to add people who possess the requisite skills to perform the work. The typical service business provides

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    ASSIGNMENT COVER SHEET ASSIGNMENT COVER SHEET Surname Amoo First Name/s Akinlawon Olubukunmi Student Number 126625 Subject Operations Management Assignment Number 1 Tutor’s Name N. ALWAR Examination Venue Johannesburg Date Submitted 01 SEPTEMBER 2014 Submission (√) First Submission √ .resubmission Postal Address Unit 85 Brigadoon Soutpansberg Road Isandovale‚ Edenglen Johannesburg 1609 E-Mail akinlawondavids@yahoo.com Contact Numbers (011) 917 9984

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    1 Auditing issues in Enron case Independent Needed for the Houston office of Andersen‚ an audit partner that understands the role of being a "public watchdog" with "ultimate allegiance to the creditors and shareholders" . Arthur Anderson abandoned its roles as independent auditor by turning a blind eye to improper accounting‚ including the failure to consolidate‚ failure of Enron to make $51million in proposed adjustments in 1997‚ and failure to adequately disclose the nature of transactions with

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    Operations management case study Name Institution Introduction Some of the most essential factors that can be used in the management of customers include order winning and order qualifying factors. Notably‚ these factors are very essential in ensuring that businesses carry out their activities in the most efficient ways. It is quite imperative for various organisations to understand the distinct aspects related to order winning and order qualifying factors in order to ascertain progress

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    Describe The Market Segment Describe the market segment: Mercedes sells a product for which consumers are willing to pay a premium price. This high price means that Mercedes sells almost exclusively to a small group of very high-income consumers. Describe the product positioning for this specific brand: Mercedes Benz holds a strong position and brand due to perceptions of superior engineering‚ safety‚ and customer satisfaction. Mercedes Benz has always been known for its quality

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    Case 1.1 Enron

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    1. The Enron executive team including Kenneth Lay‚ Jeffrey Skilling‚ Andrew Fastow and other executives‚ were the key players in the crisis. The business practices they used when creating hundreds of SPE’s and diverting large amounts of liabilities to those off-balance sheet entities. Enron was aware of the minimal accounting guidelines for SPE’s and used them to their advantage. To create such a complex “paper” structure‚ the executives had to have coordinate their plans with the accountants

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