Corporate Social Responsibility Frameworks FRANCISCO L. ROMAN‚ DBA MARIE KRISTIN C. DE JESUS FACULTY‚ ASIAN INSTITUTE OF MANAGEMENT RESEARCH COORDINATOR‚ AIM RAMON V. DEL ROSARIO‚ SR. CENTER FOR CORPORATE SOCIAL RESPONSIBILITY JOAN KRISTINE E. CHUA RESEARCH AND ADMINISTRATIVE ASSOCIATE‚ ASIAN INSTITUE OF MANAGEMENT Working Paper 13 ― 013 THE AUTHORS Asian Institute of Management W.SyCip Graduate School of Business AIM Ramon V. del Rosario‚ Sr. Center for Corporate Social Responsibility
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Proposal for Nike Dri-FIT Market Research Prepared for: Alison Dean June 14‚ 2009 Table of Content Executive Summary Background Problem Definition Research Design Fieldwork Data Collection Data Analysis Reporting Timing Appendices Executive Summary This proposal responds to your brief of June 15 2009 and describes: Business Objective: – to change‚ reinvigorate or phase out the Dri-FIT range of products Research Objective: – to assess if consumers are aware
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Nike Case Questions 1. In the United States‚ what is Nike’s: a) Brand image‚ and b) sources of brand equity? a) In the United States‚ Nike’s brand image is built on being a high-performance‚ innovative and aggressive brand. The company associates the brand with top athletes through sponsorships. Since inception‚ Nike has placed performance as a top priority for the brand. Through designing high performance shoes and apparel‚ as well as sponsoring high-profile athletes and teams the brand
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The Importance of Corporate Social Responsibility in the Brand Image – Abstract The purpose of this paper is to investigate the relationship of the consumer perceptions about the branding of organizations that invest in social responsibility and the consumer behaviour regarding loyalty and willingness in paying a premium price. Reviewing the literature about Corporate Social Responsibility (CSR)‚ Corporate Social Performance and Corporate Financial Performance‚ some questions arise: do consumers
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1. The Future of Corporate Social Responsibility in the Philippines – What can be expected and what are the trends that would shape CSR in our country for the next ten years. Due to the slow growth of the Philippine economy‚ Corporate Social Responsibility was being implemented and practiced by the corporations. It is based on the Philanthropic stage or what we call “kawang gawa”. Philippine CSR practices are generally manifested through donations or gratuitous activities and the public views
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statesmen‚ urged on by the pressure of public opinion‚ have made peace in spirit of revenge and not to guarantee national security. Taking this view a harsh appeasement would have been natural‚ yet Celmanceau – who devised even harsher reparations‚ did not have his way. Finally‚ the negotiators had to move quickly through a long agenda of issues‚ in order not to delay any further the establishment of a resolution to the fragile European predicament. Given these constraints and the general
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Tutorial 1-Read the ETHICS FEATURE. Corporate Social Responsibility for Competitive Advantage. Summarize the reasons why companies are adopting corporate social responsibility initiatives. What arguments support the pursuit of social initiatives by business organizations and what arguments suggest that the role of business is primarily to make profits? My view: The Corporate Responsibility (CSR) debate is very topical. In the past when considering corporate philanthropy (charitable giving by companies)
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Why did the Revolution fail to topple the Tsar in 1905‚ but succeed in 1917? The Russian Revolution had a decisive impact on the history of the twentieth century. Its implications and influences went on to effect a huge area and last decades. True to the large impact that it had‚ it was a large event. It spanned years and included many various groups and individuals. When studying the Russian Revolution it is important to note that it came during a time of change in Russia. Over the forty years
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Nike. The Positioning statement of Nike is “For serious athletes‚ Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment‚ Nike‚ one of the global leaders in sporting goods industry‚ has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and
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Nike’s mission statement is simple: To bring inspiration and innovation to every athlete in the world. If you have a body‚ you are an athlete. (NIKE) Nike originated because of two men‚ Bill Bowerman and Phil Knight. Bowerman was the Track and Field coach at the University of Oregon‚ while Knight was one of his runners. Bill Bowerman wanted to design shoes for his runners that would maximize their performance. Upon Graduating‚ Knight felt that high performance running shoes could be produced in
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