TABLE OF CONTENTS Introduction………………………………………………………………2 Part 1: Marketing Audit………………………………………………...2 External Audit……………………………………………………3 PEST Analyses…………………………………………………………….4 SWOT Analyses…………………………………………………………...8 Part 2: Market Segmentation…………………………………………………….9 Customers Choice Factors………………………………………………...10 Segmentation Matrix………………………………………………………11 Part 3: Market Targeting and Positioning………………………………………13
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Matching DELL History: IBM Market Leader in Mainframe –market share 61%‚ starts PC business in ’81‚ in 2 yrs market share is 42% IBM Strategy : • Purchase PC components as against manufacturing inhouse (Main frame) • Open Architecture : OS – Microsoft‚ Microprocessor – Intel ‚ reason‚ to encourage application developers and enhance Peripheral market • Sales : o Largely corporate clients - thought its huge sales force o Retail clients through value added resellers –
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Does Adding Salt to Water Make it Boil at a Higher Temperature? Project Design Plan Everyone knows that water boils at 212°F‚ but does adding salt to a pot of water make it boil at a higher temperature? Being a person that cooks frequently at home‚ I wanted to test the debated idea that adding salt to my water will make it boil faster. One of my friends says it does raise the temperature and therefore cooks it faster. My other friend says it only helps it taste better. Literature
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一、True/False Questions 1、Logistics clearly contributes to time and form utility. 2、The purpose of logistics is to maximize customer service. 3、Two of the five primary activities in the value chain are inbound logistics and outbound logistics. 4、The Internet has done little to improve logistical effectiveness and efficiency. 5、Logistics offers many companies an important route for creating marketing superiority. 6、It is better for a logistics manager to be a generalist rather than a specialist. 7、The
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MacBook VS Dell Inspiron Why MacBook is better than Dell Notebook? There’s a lot of rumors said that MacBook is better because they are expensive compare to Dell Inspiron notebook.Actually‚ its not like that. Basically‚ it’s depends on the buyers because MacBook and Dell Inspiron notebook are designed for different function and purposes. It has a lot of different from many aspects such as graphic‚ processor‚ application‚ security measurement‚ price‚ physical appearance‚ and specific target
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Executive Summary Dell is the most successful company in PC industry of 21st century. It has shown phenomenal growth record over the past decades & listed as America’s third most admired company. Their core strength lies in Direct model offering closer customer interaction and Virtual Integration. This is giving a low cost advantage to Dell and its competitors are not able to imitate this model for all these years. The products of Dell are known for their quality‚ service & on time delivery
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Green Manufacturing & ISO14000 -Abhishek.V -Ankit Puri -Venkatesh Kumar Green Manufacturing Disturbing? Disturbing? Disturbing? Introduction • Manufacturing plays a very strategic role in an organization‚ especially to build competitive advantage and improve performance. • With rapid changes in technology‚ customer needs and globalization‚ manufacturing itself is constantly transforming and evolving. Goals.. “To prevent pollution and save energy through the discovery and development of
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IIBM Institute of Business Management Examination Paper MM.100 Logistics Engineering and Management Section A: Objective Type (30 marks) This section consists of Mixed Type questions & Short Answer type questions. Answer all the questions. Part One questions carry 1 mark each & Part Two questions carry 5 marks each. Part One: Multiple Choices: 1. Analysis method in which evaluation of alternative design configuration using multiple criteria is a. Level of repair analysis b. Maintenance
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Porters Five Forces – Competitor Analysis Michael Porter’s five forces model is used to explore the competitive environment in which a product or company operates. In this case it will explore the competitive environment of Dell and the Tab Streak. The Five Forces Analysis looks at five key areas: | New Entrants | | Suppliers | Industry competitors and extent of rivalry | Buyers | | Substitutes | | Threat of New Entrants The computer industry is a highly competitive one with
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NOKIA: Reverse logistic & recycling Nokia is one of the biggest mobile manufacturers in world. Nokia works with carefully selected companies who reclaim materials from the phones and accessories. It passes on to third party recycling or recycles itself. These companies are assessed on a regular basis to make sure anything handed to them is recycled responsibly. It has been running take-back campaigns since the late 1990s and regularly works with environmental organizations or non-governmental
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