BMW AG (an acronym for Bayerische Motoren Werke AG‚ or in English‚ Bavarian Motor Works)‚ is an independent German company and manufacturer of automobiles and motorcycles. BMW is the world’s largest premium carmaker and is the parent company of the BMW MINI and Rolls-Royce car brands‚ and‚ formerly‚ Rover. The company’s tagline in English is currently "The Ultimate Driving Machine." The original German slogan is "Freude am Fahren"‚ which translates to "Joy in Driving" in English. BMW’s main
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Executive Summary BMW Group Canada is looking to revive the Individual Collection (IC) program to distinguish BMW from the competitor high end vehicle customization marketing options. In order to successfully revive the Individual Collection program at BMW‚ changes need to take place at the head office level to create awareness and importance on this program to increase sales and excitement companywide. Re-launching the Individual Collection program at BMW would increase sales by
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This reduces the scientists’ credibility in the eyes of government and local people‚ and can cause problems the next time an eruption seems likely. 7. Prediction‚ forecasts and reactions - Active volcanoes all over the world are monitored using a vast array of scientific equipment. Satellites look for infrared radiation that indicates rising magma and ground instruments measure gas emissions‚ ground deformation and resulting earthquake activity. - Geologists use evidence from past eruptions
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demonstrated in many ways. By the powerful engines‚ for example. The optional Porsche Doppelkupplung. The Porsche Stability Management. Or the purposeful design. In other words‚ refined technology which sets out clear rules. Not only in the roadster segment‚ but also for the driver. We call it Porsche Intelligent Performance. ·6· ·7· Boxster | The Boxster concept The pleasure of a roadster. The excitement of a Porsche. The Boxster models. Gear changes take place in milliseconds without
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BMW Type Aktiengesellschaft Traded as FWB: BMW Industry Automotive industry Founded 1916 Founder(s) Franz Josef Popp Headquarters Munich‚ Germany Area served Worldwide Key people Norbert Reithofer (CEO)‚ Joachim Milberg (Chairman of the supervisory board) Products Automobiles‚ motorcycles‚ bicycles Revenue €60.48 billion (2010) Operating income €5.094 billion (2010) Profit €3.218 billion (2010) Total assets €108.87 billion (end 2010) Total equity €23.10 billion
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Volkswagen now owns them but this solidifies their existence because VW is such a big company that it will never let Porsche go belly up even through toughest of times. They also have been around for a very long time and have a very recognizable name across the world. Porsche also has a very strong influence and presence in the motor racing world. In fact‚ almost all cars that Porsche built are basically purpose-built racing machines. They have been victorious in almost all races they took part since
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Bachelor Thesis Department of Business Studies Århus‚ the 3rd of May 2010 Valuation of BMW - Financial & Strategic Analysis Authors Rasmus Ramshøj Pløen Exam no. 282821 BSc (B/IM) Mikkel Kronborg Olesen Exam no. 283755 BSc (B) Academic Advisor Nicolai Borcher Hansen ASB Aarhus School of Business TABLE OF CONTENTS 1 PREFACE ..............................................................................................................................................................
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“Having more security gives us less freedom!” Thousands of people may feel like freedom is more important than security because they say when you have to much security it leaves no room for us to have freedom. Yeah‚ freedom is just as important as security but there’s plenty of reasons as to why security may be a little more important than freedom. People that understand the importance of both and understand what advantages you will have with both will see how security works and how it’s good
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Marketing Strategies for BMW Paper covers Current Marketing Strategies & Future Marketing Strategies [08/02/07] Dharmesh BMW Group‚ headquartered in Munich‚ Germany‚ is one of the most successful multi brand premium automobile manufacturers in the world. The company manufactures‚ distributes and sells passenger cars (including Sedans‚ Coupes‚ and Convertibles etc) and motorcycles. BMW operates three business segments namely: Automobiles‚ Motorcycles and Financial Services. BMW is the parent company
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Why the preamble is more compelling than the declaration The opening words of a foundational document can set the tone for an entire nation’s values and aspirations. The preamble to the constitution is more compelling than the first sentence of the third paragraph of the declaration of independence. The preamble succinctly encapsulates the core purposes and guiding principles of the American government. It presents a forward-looking vision for a united and just society. In contrast‚ the third paragraph
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